Manager Sales
Resume:
YOUSSEF ELIAS FERZLI
Kassis Bldg *th Flr.
Antelias,
Beirut, Lebanon
Mobile, 009**********
Domicile, 009*********
E-mail: *******@*****.***
Experience
Marketing Director
Typical General Trade / Red Apple Factory February 2015 – May 2016
Red Apple factory intended to produce and specialize in major different types of oriental dips such as hummus and babaghnouji with high standard preparation, flavours and packing.
- Monitoring directly orders, sales and distribution.
- Coordinate with production/logistics on quality, packaging and expiry in respect to transportation and deliveries, while ensuring quality and hygienic practices.
- Jointly working with production and R&D on stretching our line of products as per market needs and preferences.
- Organizing and setting up a marketing plan.
- Negotiating with retailers.
- Ensure logistics on schedule.
- Product market margin and quality analysis.
- Monitoring daily product movement (distribution & sales).
- Targeting potential customers nationwide and maintain product awareness on high level.
- Contractual finalization and implementation.
- Retailers liaison product merchandising and availability.
- Intellectual property, trademark & branding.
- Hiring, categorizing and designating staff.
- Incentive plan merchandisers/sales personnel.
- Marketing requirements in respect to offers, flyers and campaigns.
- Organizing support offers and tasting campaigns.
- Label layout and design, branding book.
- Confer on all finalization of contracts / agreements.
Operations Manager January 2014 – May 2014
Locally founded Blue Fin LLC was well expanded and reputed as a sushi retailer services associated directly with Carrefour UAE nationwide.
- Restructuring inner management process in accordance with traceability documentation system channeling & management standardization.
- Overlooking daily performances in outlets in respect to sales.
- Assessing daily production and distribution in value and cost.
- Daily managing expenses, receivables and provisions.
- Executive support in finances, solutions and new approach.
- Contractual compliance.
- HACCP standardization and implementation.
- Budgeting staff increments formulated to outcome target.
- Forecasting and coordinating weekly promotions and discounts.
- Supervising and controlling daily cash purchases.
- Overlooking daily all payment releases and expenses.
- Evaluating new recruits.
Branch Manager February 2013 – January 2014
Remaining with Unifrutti Middle-East, promoted as Riyadh Branch Manager in wholesale and retail distribution cold-stores.
-Attending daily all activities in regard to orders and invoicing, ETA arrivals and deliveries.
-Daily market evaluation to assess the right prices while remaining competitive in the market.
-Controlling and supervising daily invoicing and delivery schedules.
-Negotiating and supervising with w/s customers in respect to commitments of quality, quantities and collection/payments.
- Daily electronic stock inventory comparison with VGR’s.
- Weekly physical inventory comparative data stock.
- Receivables, collections and all deposits.
- Overlooking discount strategy with sales as per fixed price deduction for wholesale.
- Overlooking all related expenses activity to maintain a cost effective operation.
- Monitoring arrivals in respect to ETA program forwarded by Unifrutti HO as per forecast..
- P&L and income, board monthly assessment meetings.
Key Retail & Food Services Manager March 2012 – February 2013
Unifrutti Middle-East in Jeddah, KSA. Specializing in fresh fruits. Unifrutti other dairy brands; Delizia, Hungarita and Entremont in a variety of Kashkaval, Emmental, White French, Feta, Halloumi etc.
- Overlooking all product movement, merchandisers and sales team in respect to stock and sales.
- Product stock and offers.
- Coordinating with store keeper on stock availability and support from central warehouses/cold-stores.
- Order release after billing verification and confirmation of loading.
- Monitoring daily cash collections and deposits.
- Payment collection.
- Coordinating with supermarket managers on prices and product movements and pace.
- Physical control daily reporting checking by supervisors.
- Preparation promo’s prices coordinating with retail-purchase weekly offer flyers.
- Advising on the introduction of new products with budgeting for launch, listing and distribution.
- New targets for product awareness and availability.
- Educating customer, tasting campaigns and special schemes.
- Targeting Hotels and Restaurants in distribution and sales.
Senior Operations Manager October 2004 – April 2011
Working as an Operations Manager at Albert Abela Co .Sharjah (L.L.C). Managing over 20 Outlets with more than 85 Staff in Sharjah, Ajman, Ras Al Khaimah and Fujairah, regarding Institutional and Industrial Division (ICD).
-Overlooking and managing daily 20 outlets in Sharjah and N. Emirates.
-Team: conduct, performance, mobilization, recruitment, attendance, leave requisition, overall-appearance and payroll.
-Implementation of ISO 9001; preparation, transportation, distribution and service.
-HACCP production flow chart standardization, traceability and implementation.
-Monitoring Daily Financial Chart Activities (sales, cost & returns/wastage)
-Forward all requisitions; production, stores & maintenance.
-Planning diverse menus with the production department as per clients’ preference and choice.
-Daily Food & Beverage supervisors reporting on all issues regarding outlets including feedback / suggestions.
-Contract and offer drafting, deal evaluation and assessment.
-Maintenance; vehicles, production equipment & housing.
-Daily activities with all departments concerned.
-Adhering to and implementing all terms and conditions of relevant contracts.
-Full coordination with accounts on all financial activities (billing, costing, wastage).
-Weekly and monthly inventory movement controlling shortage stock handling.
-Monitoring Profit & Loss Charts to control profit/loss.
-Following up price fluctuation of main ingredients and products to control cost.
-Conferring with management and owners all issues prior to implementation.
Sales & Purchase Manager Oct. 1994 – Oct. 2004
Abela Farms Lebanon
Modern Lebanese Farms; specializing in exotic fruits, citruses and seasonal veg production.
- Supervising Distribution, Sales and Purchase
- Labeling & packaging
- Controlling purchases; insecticides, pesticides, fertilizers and packaging
materials among all procurements.
- Recording & monitoring all orders & deliveries to the markets.
- Collecting payments & pending invoices.
- Assuring high quality production and packaging standardization.
- Reporting back to the owner and general manager on all related matters.
Skills & Education
American University of Beirut May. 1996 – Dec. 1997
Agriculture Department
Dairy/Beef Produce Program
Under Direct Supervision of
Dr. Fawaq Suleiman Head of Department
Business Management School Sept. 1983 – June. 1986
Onondaga College
Syracuse, New York.
USA
College du Leman Aug. 1978 – Dec. 1981
Geneva, Versoix, Switzerland.
Other Qualifications
Languages: Fluent in Arabic, English and French.
Computer: Good skills in excel & words.
Multidimensional: High sense of responsibility, committed to customer satisfaction, strong co-ordination and communication skills, capable of working independently.
Extensive cultural exposure and travel, having lived in Europe, USA & Middle East.
Personal Details
Nationality: Lebanese
Date of birth: 1963
Certificates
Issued by ALBERT ABELA COMPANY SHARJAH LLC, employed from November 08 2004 till April 19 2011, Position: Senior Operations Manager.
Issued by; Bureau Veritas, Dubai
Certificate: HACCP Awareness Course.
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