Event sales
Resume:
Randi Ploff
Washington, DC, **005
*************@*****.***
CAREER PROFILE
A highly competent, skilled and results-driven professional with over 20 years of experience, and a strong record of achievement in providing the necessary Event Planning expertise to ensure streamlined operations, client satisfaction, significantly increased proficiency and profitability. Expertise includes - Comprehensive & Strategic Event Operations Development, Set- up & Implementation; Special Engagement/Innovative Marketing, Advertising & Promotional Campaigns; Public Relations; Sales/Marketing; Networking Events; Contract Negotiations; Customer Service; Client Relations; Relationship Building; Clientele Base Development; Team Player,
Effective decision-maker; able to quickly evaluate available alternatives in a logical manner. Excellent interpersonal communication, listening and negotiating skills, coupled with the ability to effectively establish and maintain rapport with all levels of personnel, VIP’s, c-level executives, celebrities, media, VIPs, management and clients. Proven background at high levels of management, personnel development and training, encompassing leadership, team building, planning, organizing, and problem-solving, all of which realized significant contributions to bottom-line results. People Oriented • Service-Oriented • Results/Profit Oriented 11/20 -Present Director of Private Events
Schlow Restaurant Group
Washington DC
Responsible for Booking events for three restaurants in Washington DC Responded to guest inquiries in a timely manner.
Built and promoted lasting guest relationships.
Developed private events clientele while maintaining existing relationships. Coordinated with guests menu selections, floor plans, dietary requirements, etc. Worked with culinary and beverage teams to create attractive and competitive private events packages. Experience using TripleSeat
Maintained and coordinated event timeline, setup needs Responsible for conducting walk-throughs Ensured that arrangements are made to set up spaces Follow up to ensure all expectations are meet
Transmitted the necessary information about all events to the appropriate support staff and management Present for all client meetings in advance of the event, record-keeping in preparation for day-of, Manage Event set-up, day-of coordination, as well as coordination with vendors, delivery and client needs Coordinate rental items needed for events, developing timelines, floor plans, and banquet event orders During downtime, engaged in outbound sales efforts through networking, attending business association functions, referrals from existing business clients, and lead generation 4/17- 10/19 Catering Manager
Equinox Restaurant Manna Restaurant
Washington DC
Developed, executed and maintained effective sales and marketing strategy to generate leads and secure catering business for both Equinox Restaurant and Manna Restaurant in the Museum of the Bible. Managed the sales catering department including securing and maintaining new accounts and expanding established accounts. Collaborated with vendors, managers and staff to coordinate the setup, execution and teardown of customer events. Developed budgeting plans to reduce costs and enhance profits 6/16-4/17 Director of Operations
Potomac Construction Group
Washington DC
Serves as the primary face of Potomac Construction Group with our Buyers. Proactively identified and acted on opportunities to improve our customer experience Primary point of contact for all new Home buyers for their entire home buying experience: Welcome customers to the Potomac Construction Group upon execution of purchase Coordinate with sales and construction team to ensure all buyer expectations are met Managed punch list process for each unit and delivery of unit prior to settlement; Coordinated settlements and deliver the Potomac Construction welcome gift; Coordinate resident move-ins;
Manage post-closing relationships with buyers, including any needed warranty work. Manage turnover of Homeowner’s Association
Assisted our current team with general office management responsibilities Works directly with CEO and General Contractor
3/13-4-16 Event Coordinator
LINCOLN Restaurant
Dedicated highly-motivated professional experienced in coordination and planning of small and large events, and secure contracts by effective communication with stakeholders. Highly-motivated, dedicated, and ambitious professional with a broad background in coordinating projects, planning events, promoting business services, and ensuring a high level of customer satisfaction.
Successful in establishing an exceptional rapport with individuals on all levels. Exceptional organizational and time management skills with attention to detail. Strong principles and practices of supervision. Meet and exceed monthly, quarterly and yearly financial goals. Consistently achieved or surpassed 3% Monthly sales goals. Responded to daily website inquiries converting 3 out of 5 into actual bookings Obtained customer prospects or referrals as a direct result from cold calling, networking, internet search and resourcing. 1/07 - 2/13 Director of Sales
FOOD & BEVERAGE MAGAZINE / REPORTONVEGAS.COM
Las Vegas, Nevada
Bottom-line business, event and sales management responsibility encompassing all aspects of operations, including: overseeing productivity and performance of sales teams; creating high-profile venues, special engagements and event launches to effectively demonstrate clients merchandise/liquor; networking/cold calling; attending all media events; developing and managing successful client relationships; all of which resulting in highly profitable, efficient and smooth flowing business operations.
Built and established major advertising sales accounts through high-level presentations, interpersonal communications and streamlined marketing strategies.
Assisted in photo-shoots pertinent to high-profile magazine covers. Traveled to trade shows representing magazine while successfully acquiring new accounts, including demonstrating innovative booth design, set-up, staging and implementation at numerous trade shows located throughout the West Coast. 2/06 - 1/07 Sales Representative
AD SOLUTIONS
Rockville, Maryland
Performed a diverse range of responsibilities to include, but not limited to: calling on businesses presenting and selling promotional items both over telephone and in-person, entailing heavy cold calling and networking, all of which resulting in effectively building large clientele base.
Recognized for exceeding all corporate revenue expansion and developmental goals. Client-base included Microsoft and numerous additional fortune 500 companies. 1/03 - 1/06 Account Representative
VALPAK OF MARYLAND
Rockville, Maryland
Responsibilities encompassed selling direct mail advertising to businesses, including designing state-of-the-art advertising while assisting clients identify prime markets. Introduced new products to marketplace and generated significant increased awareness of both existing platforms and services. Successfully expanded revenues through prospecting and cold calling with sales averaging up to $75,000 monthly. 1/00 - 1/03 Marketing & Sales Representative
SINGLES IN THE CITY
Rockville, Maryland
Start-up, organized, and launched national events encompassing securing high-profile stadiums and sponsorships, including: arranging celebrity appearances, extensive media and social media coverage. Events successfully generated over seven-figure gross incomes.
EDUCATION
UNIVERSITY OF ARIZONA
Tucson, Arizona Concentration: Liberal Arts
References Available Upon Request
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