Assistant Marketing

Long Le

Williamstown, Massachusetts, United States ************@*****.*** 407-***-**** U.S Citizen

Employment

Product Management Intern, TCL Technology, N.T., Hongkong July 2020 – Oct 2020

• TCL is one of the largest consumer electronics companies in the world with a revenue of US$16 billion.

• Conduct quantitative – A/B testing, diff-in-diff, conjoint analysis, decision tree – and qualitative researches to develop personas and adoption stories for a new consumer display technology. Analytics & Insights (Internal Consulting) Intern, Procter & Gamble, Cincinnati, Ohio May 2020 – Aug 2020

• Leverage eCommerce data to advise P&G and Kroger on entering a new market with Kroger’s new technology. Evaluate potential demographics and locations, current competitors, and product offerings.

• Analyze Kroger’s new search algorithm and successfully identify a way to improve P&G’s performance.

• Work cross-function with Supply Chain, Sales, and Finance to develop a large-scale digital merchandising event that can accelerate eCommerce growth by up to 10%. Strategy Intern, Interpublic Group’s Deutsch Inc, New York, NY Jan 2020 - Feb 2020 Project 1: Branding AT&T’s Virtual Assistant’s Persona. 110-slide deliverable.

• Utilize customers’ data, client’s ethos, and competitors’ VAs to design a strategically branded persona for the new VA with the goal of complementing in-service intents and reduce call volume. Project 2: Pivot Constant Contact’s marketing and strategy positioning. 225-slide deliverable.

• Cooperate with the media team to evaluate client’s and competitors’ strategies, marketing performance, and product offerings to make data-driven recommendations and present them to the CEO. Winter Intern, Zilkha Environmental Center, Williamstown, MA Jan 2019 - Feb 2019

• Perform quantitative and qualitative analyses to measure and improve Williams’ sustainability efforts.

• Revert change to food container to save over $10,000 after analyzing costs and student behaviors. Education

Williams College, Williamstown, MA B.A 2021

Major: Economics and Psychology. Coursework in Statistics. GPA: 3.4/4.0 (upward trend.) ACT 35/36. Relevant Courses: Harvard CORe (Business Analytics, Accounting, Manager Economics), Python Data Analysis, Econometric, Advanced Google Analytics Certificate, Advanced PowerBI, Excel Modeling. Side Projects: Wrote a video game tradebot in high school that earned $6000. Coded a program to graph Supreme Court’s impacts. Created a predictive model for Oscars Best Pictures with 90%+ accuracy. Leaderships

Assistant Treasurer, Williams Student Government, Williamstown, MA Aug 2018 – Sept 2019

• Get elected to liaise student clubs with the college to improve funding, efficiency, and membership.

• Alleviate the equestrian club’s social stigmas and financial burdens through marketing campaigns and collaborations with the Financial Aid office. Reduced cost by up to 50% for low-income students. Co-President, Williams Vietnamese Students Association, Williamstown, MA Sept 2017 – Present

• Collaborate with other organizations on campus and faculty members to organize campus-wide events such as guest speakers, debates, and theme nights to celebrate culture and diversity. Volunteer, Orlando Public Library / Veteran Affairs Clinics, Orlando, FL June 2014 – Present

• Assist visitors with questions, requests, and tasks related to billing, benefits, and products. Skills

Technology: SQL, R, Python, Stata, Excel, Google Analytics, Quid, SEMRush, PowerBI, Nielsen. Interests/Hobbies: Southeast Asia (native Vietnamese), Cycling, Poker, Sneakers, Horology, Cooking.

Contact this candidate