Rena N. Macchia
Martinez, CA *****
adhcd2@r.postjobfree.com
Professional Background
● Creative, proactive, self-motivating and results driven account manager
● Excellent in creating and maintaining vendor/client relationships
● Proficient in projecting relational and raw data including trend and predictive analysis
● Highly detailed and project orientated with proven track record to meet deadlines Professional Experience
Effectv, a Comcast Company- Mid-Level Account Executive 2018-2020
● Create innovative and customized marketing and advertising strategies based on clients needs and KPI’s across all media platforms
● Maintain and manage client partnerships and provide them with the highest level of support
● Owned all aspects of the sales process including prospecting and cold calls, lead management, qualification, presentations, negotiations, close, and customer retention
● Responsible for generating new revenue while continually meeting monthly and yearly budget goals
Costco Wholesale - Bay Area Regional - Demand Planning and Supply Manager/ Buyer 2005 -2018
● Logically projected and forecasted the distribution of products across the Bay Area region (55 locations) with strategic understanding of current and previous FY sales trends in competitive markets
● Effectively managed and grew a $65 Million dollar brand portfolio, with a 15% increase in sales growth
● Prepared and presented quarterly and annual presentations to SVP’s and Senior Managers to highlight marketing initiatives and demonstrate product programs’ productivity
● Communicated effectively with vendors through multiple platforms to negotiate terms of purchase, streamline deliveries, and ensure product integrity
● Built marketing tools and incentive programs to drive sales and promote product growth Education
Azusa Pacific University
2002-2003
California State University, East Bay
Psychology
2005-2008