Kristyn R. Guerra

512-***-**** adhblp@r.postjobfree.com

Lubbock, TX 79416

Summary of Qualifications

Goal driven individual dedicated to helping clients seek the best possible outcome in their return investment primarily in relation to multimedia marketing techniques. Skills lay in creativity & collaborative design, social media content creation, digital & print advertising, consulting, as well as interior design. I have a keen eye for detail & a passion for creativity, networking and providing optimal customer service. I utilize my skills to bring in revenue to my clients by assessing their target audience and furthermore, proceeding to expand their existing branding strategies.

Areas of Expertise

Project Management & Oversight

Start-Up Activities & Revenue Development

Contract Negotiations & Bidding Methods

Activity Direction & Coordination

Information Management & Data Tracking

Microsoft Office Suite, Photoshop

Artistic & Creative Innovative Branding Strategies

Leadership & Team Collaboration

Training, Coaching, & Mentoring

Written & Verbal Communication

Professional & Employee Relations

Organization & Prioritization

Education, Training, & Certifications

Bachelor of Arts in Media Strategies

Dual minor in Social Work & Psychology

Concentration in Equine Assisted Therapy

Texas Tech University, Lubbock, Texas 2020

Dental Assisting Certification

Kaplan College, Arlington, Texas 2014

Accomplished Pianist & Composer

First-Aid & CPR Certified

Certification in Mixology (Bartending Certification)

Non-Union Actress/Model

Career Chronology

Social Media Content Creator August 2018 - Present

Freelance Creator Lubbock, TX

Freelance Content & Creator

Provide quality assurance services for clientele

Take various photographs for the client and brand them for promotional advertising campaigns

Utilize various design and branding strategies to better gauge sales goal and optimal marketing results & return investment

Document & critique competition as well as seek out demographics in localized region to better appeal to targeted audience & broaden audience perception of business

Create brand slogans, jingles and social media presence

Rebrand if necessary and promote targeted incentives to gain brand loyalty to business

Compiled and tracked progress of marketing revenue, views & popularity to better appeal in future advertisements and media strategies

Therapeutic Riding Instructor August 2019 – October 2019

Self Employed McAllen, Texas

Riding Instructor

Provided a different take on traditional therapeutic riding lessons by working with various instructors/riders & implementing new teaching techniques across the board

Worked primarily with combat & PTSD veterans

Compiled rodeo aspects in teaching as well as basic round pen work to break through to various clients

Counseled veterans and provided knowledge on how to obtain service dog applications as well as service dogs

Introduced clients to various programs, instructors and veteran focused programs in the state & nationwide

Marketing Media Strategist August 2017 - July 2018

Freelance Lubbock, TX

Freelance Creator and Business Strategist

Provided structured leadership and oversight for various businesses in terms of network marketing

Reviewed sales goals and brought creativity, diversity as well as various new tactics to obtaining new sales goals

Creatively marketed and designed advertisements to entice potential clientele

Monitored views on various social media platforms and adjusted advertisements & branding strategies to accommodate change

Observed current employee comradery and provided team building strategies to have everyone work cohesively as a team

Reviewed competition as well as current brand loyalty, popularity and thereby implemented changes to adhere to competitive brands given current status

Acclaim Talent Agency December 2011 – August 2017

Non-Union Actress/Model Austin, TX

Signed & Contracted Actress & Model

Non- Union Actress & Model

Auditioned for various casting calls

Performed favorably under pressure as well as under strict deadlines

Creatively gave life to various characters by broadening perspectives on character development throughout scripts & modeling shoots

Observed and performed well under strict scrutiny & constant change in direction

Utilized a unique blend of skill sets to bring life to campaign ads, various advertisements & script characters, photography direction

Collaborated with photographers, directors & screen writers to achieve goals in production, promotion and branding of products

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Therapeutic (Student) Riding Instructor December 2016- May 2017

Internship w/Texas Tech Therapeutic Riding Center Lubbock, Texas

Student Instructor

Student Instructor at Texas Tech Therapeutic Riding Center. Completed Internship and hour requirement but did not take PATH certification test.

Worked primarily with young children dealing with mental & physical disabilities as well as various psychological diagnosis.

Taught Hippotherapy and Therapeutic Riding Lessons under direct supervision. Implemented Sensory Trails on location as well as creatively coming up with various riding patterns

Tailored precise exercise routines for each individual rider as well as for a group setting

Compiled and executed various lesson plans specifically created for each individual rider based on diagnosis and overall riding goals.

Worked hand in hand with occupational & physical therapists as well as speech language pathologists

Rockett Café & Club May 2013- July 2013

Cocktail Waitress Waxahachie, Texas

Cocktail Waitress at a diner & Texas country musical club

Took orders, waited tables as well as assigned restaurant chores designated by owner

Entertained customers & sold club merchandise to promote club and local radio partner

Office Receptionist/Secretary April 2010- Jun 2010

Kaplan College Student Dental Clinic San Antonio, Texas

Completed Basic Receptionist Duties

Answered telephone calls and answered any question regarding dental services

Filed & verified insurance claims

Notable Accomplishments

Won state in piano competition

Composed a musical piece for competition to be judged & critiqued by various key musicians

Signed by various talent agencies for acting/singing gigs

Modeled for various boutiques

Uncertified Service Dog Trainer

Dual minor received from Texas Tech University in social work and psychology (emphasis mainly on abnormal & health psychology)

Minimal experience in training & breaking colts (can start but not finish)

Volunteer Service

Texas Tech Therapeutic Riding Center

Palm Valley Animal Shelter

Fellowship of Christian Athletes

Relay for Life

References Available Upon Request

Contact this candidate