Sr. Director Operations
Resume:
Expertise
- Organizational
Effectiveness
- Change Management
- Strategic Planning
- Operational Excellence
- Program Management
- Marketing Technology
Memberships
- American Marketing
Association
- Intl. Society of Six Sigma
Professionals
- Project Management
Institute (SF Chapter)
WORK EXPERIENCE
Summary
• Well-rounded marketing leader with extensive experience in bringing organizational effectiveness through end-to-end process, change management and operational excellence
• Created best-in-class marketing and publishing collaboration framework to support ~$5 billion in revenue (EA) and the shortest product creation cycle impacting a $2 billion business
(adidas-group)
• Proven performance in leading complex, multi-million-dollar initiatives across global cross-functional teams – from GTM processes to managing contract negotiations with vendors Sr. Director, Marketing Operations
(Strategic Planning, PMO and Marketing Technology) Electronic Arts (2015 – 2019)
• Drove the formulation, rollout and administration of EA’s first successful framework (Marketing Collaboration Framework or MCF) defining how the organization should function as a collective
• Achieved over 90% of year-one targets set for MCF with 100% of milestones being approved on-time, on-quality and on-budget
• Established Marcom’s Strategic Planning function, serving as the primary interface to bring to life the management operating system, global resourcing strategy, unifying the technology/systems landscape and establishing a three-year strategic vision
• Stood up a new capability - content operations, responsible for end-to-end process and trafficking operations for our internal creative agency
• Led marketing technology teams to ensure our paid media reach exceeded 50% of our NAM players to enable
personalized messaging
• Drove a personalization technology solution and process for an industry-first campaign that enhances players’ interaction outside our games
VIKRAM SINGH
Marketing Operations and Program Management leader ********@*******.***
Education
- Master of Business
Administration
(Northeastern
University)
- Bachelor of Technology
(British Columbia Open
University)
- Supply Chain
Management
(Northeastern
University)
- Six Sigma Green Belt
(American Society for
Quality)
WORK EXPERIENCE
Director, Marketing Operations & Business Solutions Adidas Group (2010 – 2015)
• Strategically aligned the CMO and 8 Business Unit VPs to establish a clear 2-year roadmap for cross-functional teams
(Marketing, Design and Supply Chain), with clear ownership and objectives by function
• Co-led the creation of the new Go-To-Market (GTM) function that included consolidating regional offices into a robust, central team in corporate headquarters
• Established a new GTM process that provides the necessary tools for markets (Sales) to deliver one global concept (Products and Marketing Communications), while retaining the ability to regionalize based on market nuances
• Re-engineered the product creation processes and created the shortest cycle-times in the brand’s history – now ranging from 15-months (technology-driven products) to a 3-months, in- season ‘Brief to Shelf’ response (for owned retail)
• Led project team (with consultants: McKinsey) that established new roles and responsibilities across cross-functional teams. Instituted new employee surveys and cross-functional measures
(KPIs) to monitor process adherence and eliminate non-value- added work
Sr. Manager, Global Supply Planning
Adidas Group Supply Chain (2006 – 2010)
• Won the ‘Global Leadership Award’ for integrating Reebok into Adidas supply chain processes
Manager, Materials Planning
Adidas Group Supply Chain (2004 – 2006)
• Nominated for ‘Management Development Program’ designed for high potential employees
VIKRAM SINGH
Marketing Operations and Program Management leader ********@*******.***
Contact this candidate