Senior Associate, Management Consultant

MATT SHANNON

203-***-**** ****.*****.*******@*****.*** https://www.linkedin.com/in/matt-c-shannon/

MANAGEMENT CONSULTANT BUSINESS ANALYST MARKET RESEARCH & ANALYTICS

Experienced consultant with the proven ability to align goals, build productive coalitions, and offer data-driven insights to inform decision-making. Extensive experience in client-facing roles and managing research and analytics projects. Effective written and verbal communicator with the ability to distill learnings from complex data sets.

STRENGTHS

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•Project management

•Market research and data analysis

•Financial analysis and forecasting

•Internal/external stakeholder management

•Strategic marketing planning

•Audience segmentation and cohort analysis

EDUCATION

Master of Business Administration (MBA)

University of Washington- Foster School of Business, Expected Graduation June 2021

Bachelor of Arts, Journalism & U.S. History

The University of North Carolina at Chapel Hill, 2015

•UNC Varsity Lacrosse Team (Division I, 2011-2015)

•Athletic Department Scholar Athlete of the Year (awarded to senior student-athlete with strongest cumulative academic performance)

EXPERIENCE

PERCH PARTNERS, Seattle, WA

Strategic brand advisory and management consulting firm

Senior Associate Feb. 2019-Present

Served in a client-facing consulting role with clients in various industries. Managed research and analytics team and collaborated with internal and external partners to deliver client-ready projects. Conducted robust market analysis including price sensitivity studies, financial modeling, and social media analytics across multiple engagements. Lead the development of strategic marketing plans for growth-stage startups in the fintech, virtual healthcare, and gaming industries.

•Executed audience segmentation and cohort analysis for large organization (10,000+ employees) that informed targeted communications strategy

•Designed and executed a large sample size (1000+ respondents) price sensitivity study for an emerging brand that informed alternate pricing strategies to either maximize revenue or maximize demand during the product launch window. Research indicated a demand-optimizing price point at a 63% premium over conventional products

•Participated in competitive bids and client acquisition contributing to 400% year over year growth in firm revenues

ZILLOW GROUP, Seattle, WA

Sales Executive, Premier Agent June 2018-Nov.2018

Tasked with driving revenue growth for the foremost online real estate platform. Maintained a high-level of outbound call activity to generate new business.

•Average quota attainment: 138% to target (Q3 2018)

UNITED STATES SENATE, Washington, D.C.

Legislative Advisor Jan. 2016-May 2018

Served as a primary advisor on economic and financial regulatory policy. Responsible for drafting and analyzing legislation and managing relationships with key stakeholders in various industries. Scope of work included serving as the Staff Director for the Senate Banking Subcommittee on Economic Policy.

•Led effort to pass legislation maintaining a 15% contributed equity exemption from enhanced capital standards for acquisition, development, and construction loans

•Coordinated the passage of legislation applying Truth in Lending Act (TILA) requirements to Property Assessed Clean Energy (PACE) loans, protecting homeowners from predatory lending

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