Marketing Digital
Resume:
Jasper Kenneth D. Enriquez
**-* ****-**** ******, Brgy. Addition Hills, Mandaluyong
City, Philippines
**********@*****.***
SKILLS PROFILE
• Extensive experience in non-traditional marketing such as Customer Loyalty/Engagement programs which encompasses creation of marketing strategies, gathering of business rules and technical requirements, implementation, deployment and operations management.
− Handled requirements gathering, business case analysis and technical set-up analysis of customer loyalty/engagement programs.
− Handled project management and supervised and directed scheduled activities of team member with respect to the programs overall targets and objectives. Evaluated team performance on a timely basis.
− Handled nationwide deployment by doing cluster deployment and task delegation to project team. Projects handled were delivered ahead of time.
− Handled operational trainings, coordination and orientation of stakeholders, end-users and front-liners. Well versed in handling both technical and operational concerns through root cause analysis.
• Technical proficiency includes strategic planning and implementation of card based solutions
(loyalty, gift card, food card, and stored-value card), CRM, web design and development, and graphics design and layout.
− Conceptualized profit generating projects such one eft pos scheme, price-lock card and food card.
- Responsible for cost savings on technical development of projects handled by coming up with
cost efficient designs on system development and change requests.
- Timely delivery and fulfillment of projects handled as a result of deep technical understanding of card based systems and workflow process and procedures of card based programs.
• Diverse experience in transformative and integrated marketing such creation of marketing plans,
content and write-ups, digital, creative, brand bible, press releases, events and public relations.
− Created marketing plans which covers insighting, competitive landscape, big idea, and executional framework & tactics.
− Knowledgeable in creating brand-building initiatives that balances the commercial and social equity index.
− Handled integrated marketing projects from various industries such as real estate, retail and FMCG.
− Productized different marketing services so that it can be easily offered to clients.
− Responsible in checking cost estimates/proposals are intuitively crafted to client’s expectations.
PROFESSIONAL ABILITIES
• Superior Communication skills in dealing with customers, co-workers, and employees. Strong verbal and written skills using NLP strategies.
• Well-organized and highly efficient working in a multi-tasking dynamic environment. Ability to plan, organize, and supervise the work of colleagues and make sure that they are efficient, proactive and that they enjoy what they are doing.
• Knowledgeable and experienced in loyalty programs, fleet card program, business development, project management, and product development & customer service operations. Possess a strong combination of training, knowledge and experience in the industry.
• Analytical capabilities and a continuing pursuit of knowledge on new technologies and concepts related to Customer Communications Management (CCM), Customer Relationship Management (CRM), marketing and customer service.
WORK Loyalty Development EXPERIENCE Manager: The Moment Group - TMG (March 2017-present)
• Responsible for the over-all management of the department’s activities on marketing, technical and operations.
• Creates status-report, annual budget, and recommendations for the approval of the managing
partners.
• Deals with third-party companies to negotiate partnership with TMG’s loyalty program.
• Reviews contracts with vendors and partners.
• Responsible for creating the Moment 5 and Moment card program’s mechanics and terms and conditions.
• Responsible for the creation and design of TMG’s Moment 5 and Moment Card Program.
• Responsible for the over-all loyalty system design of the Moment 5 and Moment Card.
• Responsible for the over-all management of the Moment 5 and Moment Card program. Tasks include project management, reports creation and analysis, ensuring system dependability and efficiency and data mining.
• Deals with internal support groups such as IT, Finance and Accounting, Audit and Operations department to ensure full support of their group and to get valuable inputs that will be incorporated in the program.
• Gives recommendation and presentation to top management on the Moment 5 and Moment Card Program.
Business Unit Head Nuclear & Tecman: GeiserMaclang Marketing Communications Inc. (July 2012-January 2014)
Nuclear
• Responsible for the over-all management of Nuclear Business unit, which serves as the project management and execution unit of all Geisermaclang projects.
• Projects being handled are from various industries such as Retail, FMCG, Real Estate.
• Handles multiple projects per brand which covers the following: o marketing plans
o brand bible
o website development
o company prospectus
o web comics
o online community management
o press release
o creative requirements (logo, brochures, etc.)
o Audio visual presentation
• Responsible in checking all cost estimates/proposals that they are crafted in accordance to client’s expectations and price sensitivity.
• Responsible for the hiring of team members and coaching, performance evaluation of existing team members.
• Responsible in driving the weekly internal meeting which covers project updates, issue resolution and moving forward plans.
• Gives recommendation to execom on process and procedure improvements of the business unit. Tecman
• Responsible for the over-all management of Tecman, the digital business unit of Geisermaclang.
• Responsible in checking all cost estimates/proposals that they are crafted in accordance to client’s expectations and price sensitivity.
• Responsible in creating digital marketing plans which covers services like community management, social listening and engagement, email marketing, SEO, viral gifting and customer journey platform.
• Responsible in driving the weekly internal meeting which covers project updates, issue resolution and moving forward plans.
• Gives recommendation to execom on process and procedure improvements of the business unit Rewards & Loyalty Department Manager: St. Luke Medical Center (April 2011-January 2012)
• Responsible for the over-all management of the department’s activities on marketing, technical and operations.
• Creates status-report, annual budget, and recommendations for the approval of the President and CEO.
• Deals with Airlines, Hotels and Retail Merchants to negotiate partnership with SLMC’s loyalty program.
• Reviews contracts with vendors and partners.
• Responsible for creating the loyalty program’s mechanics and terms and conditions.
• Responsible for creating the Creative Brief of SLMC’s Loyalty Program.
• Responsible for the set-up of the call center for SLMC’s Loyalty Program.
• Responsible for the creation and design of SLMC’s Loyalty Program Website.
• Responsible for the over-all loyalty system design of SLMC’s Loyalty System.
• Responsible for evaluating the interoperability of vendor’s system with SLMC’s in-house system.
• Responsible for ensuring that SLMC’s loyalty system will deliver all expected system features through review and sign-off of Business Rules Document and Business Requirements & Specifications Document and ensuring Full cycle test and User Acceptance test have been performed.
• Responsible for the over-all management of the rewards system for patients. Tasks include project management, reports creation and analysis, ensuring system dependability and efficiency and data mining.
• Deals with internal support groups such as IT, Customer Affairs, HMO and Billing division to ensure full support of their group and to get valuable inputs that will be incorporated in the program.
• Deals with 3rd party vendors to ensure that the system they will deliver will meet SLMC’s expectations and will produce expected end-results to drive the success of the program.
• Gives recommendation and presentation to top management on the Rewards Program. Card Dev’t Supervisor: SEAOIL Philippines Inc., Ortigas (March 2007-October 2010)
• Heads the Card Dev’t Dep’t which is the group handling SEAOIL’s CRM and fleet card program. My group is responsible for the Marketing, Operations and Technical side of SEAOIL’s CRM and fleet card program.
• Conceptualized and designed the SEAOIL’s Mobile Loyalty System and Fleet Card System.
• Responsible for the over-all management of our group and in charge of expanding SEAOIL’s CRM
program to all stations nationwide.
• Accomplished 1% to 1.16% sales growth per quarter which is equivalent to 18M to 41M revenue.
• Acquired new customers with the average of 0.988% which resulted to 3000-4000 new members per month.
• Orients station dealers on the benefits of having a CRM Program.
• Conducts CRM Seminars.
• Conducts training on SEAOIL VIP Club.
• Brainchild of revenue generating projects such as One Credit Card Terminal (EFT/POS) scheme, Price- lock card and electronic gift card.
• Introduced Net Promoter Score (NPS) and Recency, Frequency and Spending (RFS) Report to SEAOIL. Business Dev’t Officer: Channel Card Convergence, Makati Ave., Makati City (July 2005-March 2007)
• Performs research on card-based solutions. Card-based solutions include loyalty program, gift card, food card and stored-value cards.
• Conceptualizes, plans and implements card-based solutions for the Philippine market such as the food card solution.
• Performs market analysis on existing card-based solutions in the market as well as determination of competitors as well as market acceptability of card-based products.
• Conceptualizes marketing and sales strategy as well as creation of marketing collaterals in
collaboration with the sales group.
• Performs sales tasks such as prospecting, product presentations, account management and the like.
• Handles and supervises projects like Miladay Gift Card and Jollibee Loyalty Card as a project manager.
Junior Programmer: Channel Card Convergence, Makati Ave., Makati City (Sept. 2004-July 2005)
• Modifies EFT-POS terminal applications based on technical requirements. Examples of modifications are loyalty points computation and smart card API. Technical Support Engineer: Sykes Asia (MSN IA Dial-up), Ayala Ave., Makati City (Dec. 2003-Sept.2004)
• Dealt with customer’s technical concerns and complaints by phone.
• Trained new agents as a mentor in being a customer-oriented and technically proficient agent.
• Awarded twice as Best Mentor.
• Awarded Most Valuable Agent for the third quarter of 2004.
• Awarded GOLD MEDAL for the SYKES-MSN Quality Olympics. Gold medal can be acquired by getting a total of 90 points from Quality monitoring scores done internally, Very Satisfied surveys from MSN subscribers from the U.S. as well as commendation sent through email for commending an agent for the outstanding service that they have received. Out of 376 agents of SYKES-MSN Manila only 2 agents received the gold medal.
• Created troubleshooting steps that MSN agents used for the resolution of the Sasser Virus. Barista: Seattle’s Best Coffee, GB3, Makati City (Feb. 2003-Dec.2003)
• Prepared coffee and pastries to customers combined with positively outrageous service (POS) EDUCATION
Professional Diploma in Information Technology, NIIT Makati (2001- 2004) Bachelor of Science, Major in Electronics & Communication Engineering (Undergraduate), De La Salle University, Taft Ave., Manila
(1998-2000)
OTHER INFORMATION
I am well known for being an open-minded and positive-minded person that always keeps a pro-active approach to what I do. My interests include surfing, jiu jitsu, yoga, photography, biking, swimming, powerlifting, bodybuilding,football, volleyball and reading books.
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