Social Media Manager

Delynda Johnson Moravec

*** ****** ****

Lucas, TX 75002

Cell: 214-***-****

E-mail: *********@*****.***

PROFESSIONAL EXPERIENCE

**** – present WaterTower Theatre, Addison, TX

Director of Finance and Administration

Responsible for all aspects of finance, human resources, and administration for a non-profit professional theatre including processing payroll, payroll liabilities, and accounts payables, developing and managing annual budget, preparing all financial reports for the Board of Directors, annual audit, contract administration, liaison with Actors Equity Association, liaison with publishing houses and agents, recruiting and onboarding new staff, managing insurance and benefit programs, maintaining all records and archives (financial, human resources, and production). 2011 – 2015 Cooper Wellness Strategies, Dallas, TX Director of Office Operations

Responsible for leading the support services team for CWS including finance and accounting

(receivables/payable, payroll), forecasting and planning/budgeting, facilitating weekly staff meetings, event planning, travel, human resources manager, communications with both local & remote staff, professional staff & team development, managing data team & database strategy, contract review and management, operational planning, process & quality improvement implementation and providing a high level of customer satisfaction (both to internal and external customers). 2007 – 2011 Campbell Resources, Ltd., Dallas, TX

Account Management / Project Management / Marketing

Account management responsibilities included daily contact with customers/travel partners, negotiating rates with hotel properties, and following up with operations to ensure that rates are loaded into the proper reservation system.

Project management responsibilities included receiving all new projects, assigning to a team leader, following up on each project to ensure that deadlines were met and reporting status to senior management.

Marketing responsibilities included updating all social media sites (including Facebook, Twitter, etc.) for various brands, writing all copy for social media and other advertising outlets including e-mail blasts, scheduling all social media events, creating and updating on-going strategic marketing plan, creating and distributing weekly marketing update, publishing monthly internal newsletter (receive submissions, edit and publish).

2005 – 2007 Coats & Todd, P.C., Richardson, TX

Hearings Manager

Social Security law firm. Responsibilities included: Managing the hearing process including a staff of six, preparing hearings (including pre-hearing development through post hearing), evidence discovery, facilitating weekly staff and continuing education meetings, managing the Appeals Council (including filing request for review, filing extension and legal briefs), assistant to the attorneys. 1999 – 2005 DREAM, Plano, TX

General Office Manager (part-time)

Electrical engineering and consulting firm. Responsibilities included: conducting design reviews and project update meetings with new and existing clients, documentation of projects, purchasing, general accounting, inventory.

1991 – 1999 MBNA America, Dallas, TX

Senior Officer

Direct Mail Marketing Manager

Responsibilities included: Managing Direct Mail production for the Southwest regional office

(approximately 1,500 campaigns and 14M mail pieces). Developing and revising the marketing plan. Providing recommendations for disciplined testing of new marketing initiatives for list, offer and creative. Monitoring testing results for on-going implementation (champion vs. challenger). Ensuring accuracy of all production paperwork and reporting for SW region. Managing the Direct Mail budget reconciliation process by reviewing monthly expenses (postage, data processing, advertising and vendor expenses). Identifying risks and discrepancies in expenses. Identifying process improvement opportunities to reduce Direct Mail marketing expenses by $1 mm. Small Group Marketing Manager/Account Executive

Managed the marketing efforts and group relationship for 156 Financial Institutions. Daily communication with senior managers at financial institutions regarding program status, marketing, etc. Marketing acquisition methods include direct mail, telemarketing, group maximization and direct promotions. Manage the budgeting, planning and reporting for the Financial Institutions sector. Direct Mail – Sector Manager

Managed over 500 Direct Mail campaigns in 1997 using database-marketing techniques. Achieved the account plan within the approved budgetary constraints by using creative strategies to improve response and approval rates.

Other MBNA Experience

Completed the Management Development Program in 1993.

Held management position in various areas of company including Sales/Portfolio Acquisition, Fraud and Investor Services/Deposit Operation. Additionally, managed call centers in Fraud and Investor Services.

1987 – 1991 Goldey-Beacom College, Wilmington, DE

Senior Admissions Representative

Responsibilities included conducting marketing research (via focus groups, surveys, etc.), developing marketing plans and developing recruitment strategies to maximize coverage and minimize travel dollars.

EDUCATION

1983 – 1987 University of Delaware, Newark, DE

B.S. Business Administration with a concentration in Operations Management

Topics included quality control, planning, budgeting, inventory management.

Minor in Applied Music/Voice.

1991 – 1992 Drexel University, Philadelphia, PA

Completed 15 hours towards Master of Science in Arts Administration Topics included grant writing, audience development, etc.

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