Bruno

Lucarelli

Automotive Retail

Bruno Lucarelli

*** ******* *****

Ocean, NJ 07712

732-***-****

adh055@r.postjobfree.com

ㅡ

Skills

Experience managing Multi Point Retail and Dealer

Association/OEM Automotive Marketing programs. Dealer consultant on issues related to leveraging technology to increase market share for various OEM brands, regional ad associations and retail stores. Have developed new money through numerous automotive marketing partnerships at the regional and national levels with companies such as eBay, Autotrader, GM and others. Strategic thinker, experience working directly with OEM’s and retail stores on multi channel initiatives.

ㅡ

Relevant Experience

MSS Auto / Co-Founder

DEC 2017 - SEPT 2019, ASBURY PARK NJ

Developed and sold a retail software suite that addresses communication and upselling automotive service customers, including the auto title loan industry. Clients included Penske Automotive and The Serra Group. ParkOps / Exec V.P,,Staffing Sales & OEM Relations OCT 2015 - NOV 2017, PHILADELPHIA PA

Developed over $8mil in new, annual business. Staffing is the #1 expense for Automotive Retail stores, ParkOps developed software and staffing solutions that reduced operating expenses, increased profit and CSI for groups such as Germaine. Consulted with NADA and manufacturers on staffing issues that affected retail workflow.

The Minacs Group / Director, Automotive Retail Strategy JAN 2014 - AUG 2014, FARMINGTON HILLS, MI (REMOTE) Minacs is the largest Auto Service Advertising agency in the U.S., clients include Honda and Hyundai.

Worked directly with partners such as Google Auto and Facebook Auto to develop and implement National Automotive Retail Advertising programs at the Tier II and Tier III levels.

Edmunds / NY Area Metro Manager

APRIL 2011 - APRIL 2012, NJ/NY/PHIL

The #1 new car website, implemented the new Edmunds Dealer-Direct software subscription program to area stores. Signed over $600k in regional billing in first 6 months.

eBay Motors /Northeast Regional Manager, U.S. Advertising Manager FEB 2007 - MAR 2008, SAN JOSE, CA (REMOTE)

Signed over 400 Dealers in the Northeast U.S. to the new eBay Local program. Territory included NY, NJ, MA, OH, D.C. and PA Project Manager for the eBay OEM CPO Program for the largest Automotive website in the world. Created $8mil in new, recurring annual revenue. Worked at the Tier 1, 2 & 3 levels to promote eBay retail software solutions.

COX Automotive / Retail Sales & Major Ad Account Sales Sept 2004 - MAR 2007, New Jersey, Atlanta

Top Dealer salesperson, opened numerous accounts in the NY/NJ area for the Autotrader.com Dealer programs.

Worked with the Autotrader.com product team to develop the industry’s first Tier 2 Digital Automotive Ad program. Created over $20mil in new business, now a $100mil+ division.

Worked directly with OEM’s such as GM on developing new digital co-op marketing products.

Previous experience includes working closely with Auto Manufacturers and CPG companies at CBS-TV, FOX TV and other traditional media companies.

ㅡ

Education/Certifications

Rutgers, The State University of NJ / BA, Communication 1985-1989, NEW BRUNSWICK, NJ, GPA 3.1

Google Adwords Certified

HTML. CSS

ㅡ

Awards

Various Sales Awards, including Autotrader Salesman of the Quarter 2x

Contact this candidate