Isabell Serrano
San Francisco, CA/ *****
*****************@*****.***
Bio
I’m a hardworking individual that strives to
overcome challenges and learn something
new everyday. I always had a love for
story-telling, but struggled with using proper
grammar or structure in literature. Soon I
discovered that there was a another way to
tell a story, and that was through the use of
visuals. This is what introduced me to the
world of graphic design.
I consider myself to be well-versed in layout
design and even logo design. Most of the
illustrations I make are simple, and not too
elaborate or detailed.
Education
San Francisco State University
Visual Communications Major
B.S. in Visual Communications Design
Graduated with Honors (3.550 GPA)
May 2014 - May 2019
Design Experience
SF State Opera Poster Project (Practicum) Feb 2019 - Apr 2019 Description: Worked with other students to design a poster for the SF State School of Music and Opera to help them advertise two operas that they would be performing, The Old Maid & The Thief and Amelia Goes to The Bal.l For the duration of the project, I was appointed group leader and had more responsibilities than most.
Tasks:
• Appointed as the team leader
• Assigned tasks and deadlines
• Encouraged the team to remain focus and on-track
• Involved with designing concepts and comps for client
• Represented my team to the client when conducting messages or emails
• In charge of printing posters and flyers
Skills
Adobe InDesign
Adobe Illustrator
Microsoft Word
Microsoft Excel
Expert/
Intermediate
Adobe Photoshop
AutoCAD
HTML/CSS
Beginner
Graphic Design Intern Jun 2019 - Aug 2019
Description: I was given the opportunity to work with the San Francisco Bicycle Coalition to produce visuals needed for their Golden Wheel’s Award event, and worked on some projects to help bring more awareness to the SF Bicycle Coalition and the services they offer. Tasks:
• Developed signage, program flyer, and other miscellaneous visuals for the Golden Wheel’s Award
• Advertised their Valet Bicycle Parking service with postcards
• Updated a page on their website with an infograph designed to showcase their Urban Bicycling classes
Graphic Design Intern/Senior Intern Sept 2019 - Sept 2020 Description: Create visuals for the Junior Wildlife Rangers to captivate and educate children in wildlife preservation and habitat conservation.
Tasks:
• Heavily collaborated with other teams to design activity booklets for National Wildlife Refuges across the country
• Formulated designs for the cover for Junior Wildlife Rangers’ Passports with other designers
• Produced a new set of badges for the Southern Nevada Wildlife Refuge
• Led projects and encouraged communication between teammates Graphic Design Volunteer Sept 2019 - Present
Description: Provided design services for corporate brand and marketing initiatives to a national Data Center Real Estate Group.
Tasks:
• Responsible for turning Illustrator files into PNG or JPEG
• Given feedback on PowerPoint slides and illustrations
• Sketched possible layouts for booklet/pamphlet
Graphic Design Freelance Work July 2020 - Present Description: Create visuals for a client that plans to open a care home called Meridian Care Home. Tasks:
• Gave the care home an identity by designing a logo
• Cleaned up floor plans for better readability
• Established fire escape plans to provide efficient ways to evacuate the building