VIVIANA GARRIDO
ASSOCIATE DIRECTOR OF WHOLESALE ACCOUNT MANAGEMENT BAY HARBOR, FL, 33154 914-***-**** DETAILS
**** **** **, *** ******, FL, 33154
******@*****.***
LINKS
Viviana Garrido-LinkedIn
SKILLS
Sales Revenue
Vendor Partnerships
Leadership and Management
Employee Development/Training
Analytical
Strategic Planning and Execution
Marketing Strategy
Project Management
Business Development
Event Planning and Organization
LANGUAGES
Spanish
PROFILE
Results driven, highly motivated, and accomplished Account Manager, whom has excelled in driving, developing, and growing teams and businesses across the US, Canada, Caribbean and Mexico. With nearly seven years of excelling in sales growth, team building, and optimization within an expanding company, I am eager to find an organization which will allow me to leverage my innovative branding expertise, efficient sales process, and organized capitalization of new business opportunities to be an integral part of something greater than myself. EMPLOYMENT HISTORY
Associate Director of Wholesale Account Management- The Art of Shaving, Canada & US at Proctor and Gamble (P&G), Miami
October 2018 — Present
• Lead sales strategies and initiatives to ensure continued growth of top line business targets from conception to implementation
• Lead a 30% growth of US wholesale channel(s) in 2019
• Generated over 65 new partnerships with major brands such as Macy's, Nordstrom, and Belk within US
• Identified and qualified leads for potential retail partners and added 100 new independent accounts within the US in 2019
• Helped define, develop, and grow the (Art of Shaving) Canadian distribution channel; Created 40 new locations in Canada and partnered with Amazon Canada
• Owned and facilitated market meeting preparation, including assortment plans, business and marketplace updates, and analysis
• Managed national sales staff of four members and indirectly lead cross-functional teams across US, Canada, Caribbean and Mexico markets
• Responsible for all team training and learning objectives
• Built strong relationships with buyers and planners and facilitated all workshops, events, and support with stakeholders and accounts
Sales Area Manager at Tairo International, Caribbean and Mexico March 2013 — October 2018
• Built and maintained strong business relationships with clients across markets
• Conducted continuous analysis to provide various product recommendations across each location and market based on trends, retail sales, demographics, and available marketing schedules
• Helped develop new distribution channels for consumer product division
• Developed and implemented strategies aimed at maximizing market penetration for popular brands like Covergirl, Moroccanoil, OPI, Clairol and Sebastian, resulting in a growth of 50% in 2017 (vs 2016)
• Assessed and enforced Point of Sales compliance in accordance to brand(s) guidelines
• Negotiated with partners regarding in-store permanent locations and shelf spaces to ensure optimal brand representation and value
• Lead and collaborated with local sales talent to execute successful product launches, such as Covergirl cosmetics within the Caribbean market
• Management of A&P and P&L budget for all accounts Office Manager at OMNI Credit Services
February 2012 — March 2013
• Hired, trained, and managed office staff according to company mission and values
• Responsible for negotiating and enforcing collection thresholds in order to recover funds and expedite clearance on delinquent accounts; demonstrating a keen ability to recognize and resolve discrepancies
• Collaborated extensively with external auditors and vendors, providing in-depth assistance and leading/facilitating periodic corporate audits
• Liaison between senior management, employees, and clients; built communication strategy to facilitate continuous and effective communication EDUCATION
Associates in Mass Communications, Miami Dade College