Hua Guo

Product Visual Designer

SF Bay Area based

adgwma@r.postjobfree.com

415-***-****

PORTFOLIO

DESIGN

Visual Designer

Branding Design

Print and Digital Design

Responsive web/mobile Design

Motion Graphics

Design System

Animation

Illustration

UX & RESEARCH

Lo/Hi-Fi Wire-framing Usability

Testing

Persona

User Interview

User Flow

Information Architecture

Prototyping

Story-boarding

Interaction Flow

TEAM WORK

Cross-team Communication

Presentation

Project Time line Mapping

On-site/Remote Collaboration

TOOLS

Adobe Suites (Al/PS/ AE/PR)

Sketch & Zeplin

Figma

lnvision

Jira

3D (MAYA, Unity)

Microsoft Office (Word/Excel)

Keynote

HTML

• Successfully led product 'zCentral' UIUX design from end-to-end. Created quick LO HI-FI sketches, mockups. Increased 20% satisfaction rate from end users. Reached 1500 US schools and 1 million users globally

• Designed UIUX and successfully launched an OOB on-boarding experience for 2C product zSpace Home. Run the rapid prototyping test to make design decision. The design received 4.5/5 high score from feedback survey

• Led web base in-app feature design 'Activity Builder' end-to-end with 3D illustration. Mainly for k-12 teacher to import models to diy their own activities. Language in English, Spanish & Chinese

• Redesign responsive web/mobile site and increased landing page 2.5% conversion rate, site traffic by 23%, transfered data analytics from CrazyEgg and Google Analytics into decision decision

• Maintain brand and design guidelines.

• Led 4 App Logo, activities opening screen, company event & trade show digital & printing materials design Research & Leadership

• Led user contextual inquiry interview from internal experts to real user group to define the products and prioritize according to the multi-team bandwidth, iterated the design & usability to meet the projects deadline

• Managed presentation, communicated with cross-functional teams and multi-stakeholder to iterate feedbacks

• Mentor junior designer in digital marketing

Visual Designer I 2017-2018

Switchmate Home - a consumer grade smart home startup UIUX Design

• Redesigned the consumer mobile App with 3 new features. Increased 2% conversion rate for the smart camera purchasing. Improved branding impression received from user interview

• Redesign responsive web/mobile site, highly positively received by customers in post redesign survey, increased 17% click rate

Marketing & Leadership

• Established style guidelines, enabling consistent branding in company communications

• Produced and maintained various marketing and event collateral in digital, printing design & 3D illustration modeling

• Coached junior graphic designers on packaging and digital marketing promo design Visual/ UI Designer I 2014-2017 (promoted in 2015) Mivatek International Inc. - Mobile-cloud provider in health care & automation home industry

• Led and tailor consumer facing product visual design according to demographics, run A/B testing

• Responsible for cross platform web/mobile site UIUX redesign. Included user research, task flow design, wire- framing, prototyping testing and pixel perfect visual design

• Design printing materials for event, trade show and packaging; Digital marketing ads, banner, email, commerce graphic design

• Produced product videos, animation and photography for marketing use and design storyboard Multi-Media Visual Designer @Self-employed I 2008-2020, @6-pixel EDUCATION

Master, Academy of Art University in SF I 2010-2013 Bachelor of Fine Arts, Communication University of China in Beijing I 2006-2010 A passionate & self-starter Product/UIUX & Visual Designer with 6 year experience in two-sided marketplaces, and award-winning professional photographer & animator. Fluently design in end-to-end agile global team work environment to collaborate with the XFN team and make right decision to explore new possibilities through different usability testing with global audience. Own strong skill of solving problem, design thinking, visual, communication and collaboration. Speak in Mandarin & English. RELEVANT EXPERIENCE

Visual/UIUX Designer I 2018-2019

zSpace - k-12 educational ARIVR startup company.

Visual/UIUX Design

• Led & launched Blockchain website UUX design. Created brand, digital marketing & printing visual design

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