Michael S. Chiang

***** ******** *****, ********, ** 95070 Cell phone: 408-***-****

My profile on LinkedIn Email: adgwli@r.postjobfree.com Summary:

Experienced and skilled writer with a passion for writing consumer-facing digital content that translates technical and specialized content into audience- friendly, accessible prose. I have extensive professional experience in UX/UI microcopy writing, public relations, marketing (SEO emphasis), and content writing

/ editing with a heavy emphasis on writing product materials and consumer-facing content on social media platforms, blogs, product/company website, online press releases, and hard-copy published materials. Highly proficient with Google G-Suite and Microsoft Office suite (both cloud and on-prem), including SharePoint. Work Experience

Content Writer and Researcher, I.T. Communications – VMware, Inc. May 2019 – July 2020

• Crafted email and intranet communications, as well as web and application content to drive internal awareness of and engagement with I.T. initiatives and technology resources for VMware personnel.

• Converted long-form technical content into short form email and intranet landing page copy; ensuring clear CTAs and adhering to communications best practices.

• Collaborated cross-functionally with teams (both local and remote) across our organization – including product/project managers, engineers/developers, designers, researchers, and other stakeholders – to implement and deploy complex I.T. initiatives that impacted our employees globally.

• Served as reviewer and editor for I.T. assets intended for worldwide internal consumption. These assets included digital signage, email communications, quick reference guides, FAQs and other forms of content.

• Drafted UX content for a variety of internal mobile applications. These included user interface (UI) text, app notifications text, voice responses text, etc.

• Ghostwriter for I.T. leadership on industry-influencing articles posted on various social media outlets.

• Conducted research to measure and assess the results of various internal projects and campaigns centered around colleague experience.

• Instrumental in guiding the internal I.T. communications strategy for VMware.

Technical Writer – Electronic Arts

March 2019 – April 2019

• Created consumer-facing content describing the accessibility settings and features in the menu options of Apex Legends and Anthem for publication on EA's Accessibility Resources website.

• Worked with cross-functional teams including engineering to ensure accuracy of content and comprehensiveness of project scope.

• Wrote the Apex Legends and Anthem accessibility content for three platforms: PC, Xbox One, and PS4.

• Ensured that the content we created was in compliance with ADA regulations.

Product Content Strategist / UX Writer – Cisco Systems, Inc. September 2018 – February 2019

• Instrumental in ensuring consistent voice and tone across Cisco’s SaaS applications (Webex Teams, Webex Meetings, Jabber).

• Co-authored the copy guidelines for Cisco Webex Teams and Webex Board UI.

• Wrote and edited the UX microcopy in Webex Teams for the desktop, mobile and web platforms, including tooltips, notification toasts, error messages, iteration announcements, menu options, button labels, etc.

• Evaluated and addressed issues in interaction and visual design for meetings and app experience UX in Webex Teams.

• Formulated content strategy for mobile, web, and desktop client of Webex Teams.

• Collaborated cross-functionally with product managers, front-end and back- end engineers, visual / interaction designers, and other Webex Teams stakeholders.

• Wrote the help messages, error messages, and welcome messages for a variety of new chatbots on Cisco Webex App Hub.

Web Content Specialist – Thomson Reuters

March 2018 – August 2018

• Wrote and edited consumer-facing legal content for Thomson Reuters products including FindLaw.com, LawInfo.com, and SuperLawyers.com.

• Collaborated on content strategy for TR’s web-based products.

• Curated content for TR’s web-based products to maximize SEO optimization, generating higher traffic to their web sites.

• Utilized basic JavaScript to convert text content into HTML format for publishing on FindLaw and LawInfo.

Marketing Specialist – TLM International, Inc.

October 2015 – December 2016

• Managed all B2B and B2C email communications for the company, including all sales and marketing emails to prospective customers, vendor partners, suppliers, and others.

• Authored and managed all the consumer-facing digital content on the iLIVING USA website and product listings on the vendor platforms of TLM’s various B2B e-commerce partners, including Amazon’s Vendor Central, Walmart’s Supplier Portal, etc.

• Managed the company's social media accounts (Facebook, Twitter, LinkedIn, Google+, and Instagram).

• Authored and designed the User Manuals for the iLIVING i3 Foldable Electric Mobility Scooter and the iLIVING ILG-929 Shiatsu Portable Back/Neck Massager with Heat Therapy, Soothing Grey.

Public Relations Specialist / Office Administrator - uSens, Inc. March 2015 – August 2015

• Utilized mass-marketing email campaign tools such as MailChimp to create marketing campaigns promoting the product and company.

• Wrote all the consumer-facing digital content on the Impression Pi website.

• Managed the company's social media accounts (Facebook, Twitter, LinkedIn, Google+, and Instagram) and tracked conversions, impressions, and CPC changes.

OTHER EXPERIENCE:

Documentation Specialist – Electronic Device Repair Services (Sept/Oct 2015) Education

Santa Clara University School of Law (2013-2015, no degree) Bachelor of Science (cum laude), Political Science, Santa Clara University, 2011 Accomplishments

• Editor in Chief, The Norseman; West Valley College, Spring 2009

• Assistant Editor/Copy Editor, The Norseman; West Valley College, Fall 2008

• Assistant Editor, VOICES Literary Magazine; West Valley College, 2008-2009

• SCU Political Science Honors Program

Skills

Style Guides: MLA, Chicago Manual of Style, AP Style, The Bluebook (legal) CMS, programming, and other tools: Drupal, WordPress, HTML, CSS, APIs, iOS, Android, Mac OS, Windows OS, JIRA, GitHub, Confluence, Asana, SharePoint, Box, OneDrive, Microsoft Office, Google G-Suite, Slack, Adobe Acrobat Pro DC, MS Teams, Webex Teams, QuickBooks, MailChimp, etc.

Legal: LexisNexis, WestLaw, Bloomberg

UX: Sketch, Figma, Invision, Adobe InDesign, Adobe Photoshop Learning Management Systems: Hive

Soft skills: Project Management, Information Architecture, Technical Writing, Content Strategy, Web Content and Design, Content Analytics and Metrics, Digital Content Writing, Editing, Digital and Print Publishing, Agile and Scrum, etc.

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