Social Media Manager

CHERELL SIMMONS

Lanham, MD ***** 703-***-**** **************@*****.***

WORKFORCE TRANSFORMATION CONSULTANT

Enhancing organizational performance, productivity and strategic growth

Versatile background within practice management consulting, focusing on business/customer strategy, implementing organizational change strategies, marketing and operations management with a track record of success delivering the highest possible ROI by developing strategies that leverage digital technologies, standardized procedures and tools for increased efficiency.

Brought in to provide consulting services to clients, with the goal to help them implement enhancements to their operational and business strategies including assistance with customer experience transformation, financial management, supply management, human capital frameworks and technology project management solutions.

Integrate data from multiple systems and develop analytics on organizational performance metrics, and other key performance indicators.

KEY SKILLS

Profit Generation/Cost Reductions

Human Centered Design

Operations Start-Up

Production & Inventory Control

Human Resources and Transformation

Process Analysis & Reengineering

Budget Planning, Development & Control

Staff Development/ Turnover Reduction

Strategic Planning & Execution

Productivity Optimization

Organizational Development

Multi-Level Communication

EXPERIENCE

ORONOCO DENTAL, Alexandria VA,

Operations Consultant Sept 2017- Present

Recruited to improve the productivity, efficiency and performance of a newly acquired dental practice. Within two months created organizational systems to retain clients and boost internal referrals including customer incentive programs, office rebranding and marketing campaigns.

Contributed to major changes in operations, corporate culture, vision and market positioning which helped new owner earn $995,000 within the first year; the highest earnings the practice has ever earned in 20 years.

Replaced the practice management software and trained staff on proper usage which saved the company $20,000.

Revised billing and collections process and utilized reputation to negotiate 70% percent reimbursements with insurance providers.

Managed all HR functions including benefits and payroll process while upholding OSHA compliance. Created and introduced employee manual and streamlined hiring processes including resume reviews, phone screens and working interviews. Resulted in 100% employee retention.

BECAUSE OF THEM WE CAN, Bowie, MD

Business Development Consultant May 2015-Present

Negotiate business partnership with customers and clients on behalf of the BOTWC online platform which reaches over 1 million viewers.

Direct all meetings and produce presentations for clients using marketing strategies to capture new clients and partnerships.

Implementing new processes within the company to expand awareness, using various marketing strategies and communication skills in order to brand the company and expand client base.

Improve efficiency with the development and implementation of new employee staffing models.

Manage inventory and ordered monthly merchandise to ensure appropriate stock levels.

MAI DENTAL TEAM, Alexandria, VA

Practice Manager/Training Consultant May 2014- May 2015

Recouped $100,000 in outstanding debts through data analysis. Created patient referral and retention policy that increased sales by 35%

Successfully revitalized three newly acquired and failing dental offices; modernized operations and managed practice rebranding. Accountable for all P&L, budgeting, supplies, software and technology updates, human resources and operating procedures.

Tracked practice financial performance on a monthly, quarterly and annual basis to show trends.

Created monthly production and collections Excel Sheets to analyze monthly production and collections.

Implemented new policies and renegotiated financial agreements with insurance companies to improve the financial health of the practice.

Experience, Education & Training continued on page 2

Cherell Simmons **************@*****.*** Page 2

TODAY’S DENTAL, McLean, VA

Treatment Plan Coordinator/Marketing Director Jan.2012-May 2014

Raised the dentist’s visibility and creditability within primary market by developing original research and brand positioning which resulted in sales of $120,000 per month.

Managed marketing strategies and coordinated with external subject matter experts to increase brand awareness through website redesign, commercials, social media, newsletters, article submissions and advertising.

Designed staff training programs that improved staff productivity, customer relations and office profits.

Reconciled patient billing data to ensure accuracy and manage monthly production goals.

DR. BRAD FREEDMAN AND ASSOCIATES, Alexandria, VA

Front Desk Supervisor Dec 2007 to Nov 2011

Received and routed patients, scheduled appointments, and maintained electronic medical records and information related to patients' medical history.

Created daily task schedules for front desk 4 team and addressed/resolved all patient billing and customer service matters.

Processed insurance check submittals, electronic insurance claim submittals, and insurance eligibility verification using Softdent and Eaglesoft.

EDUCATION & TRAINING

VIRGINIA UNION UNIVERSITY, Richmond, VA

Business Management (2007)

Certifications

Levin Consulting Certification

Las Vegas Institute Certification

Invisalign CE Courses /CEREC CE Courses/Practice Management CE

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