User Experience Architect, Product Design */** – */20

RPA (Rubin Postaer & Associates) Santa Monica, CA

Experience

Creative Director 2/06 – 1/11

Gelson’s Markets Corporate Office Encino, CA

• Directed the in-house advertising department for an upscale grocery chain

• Developed a brand appropriate style that was implemented across each category

• Strategized with marketing to create and produce ad campaigns, private label products, newsletters, store signage, truck graphics, partnered promotions and event coordination. Created an unprecedented 30% return rate for direct mail campaigns each year (industry average 5%)

• Conceptualized and art directed photo shoots. Hired and mentored creative talent Art Director & Production Manager 12/03 – 2/06

Dragonfly Media Malibu, CA

Seasoned Creative Director who crossed into User Experience Design; seeking to utilize these disciplines for a visionary company

Summar y

• Created a sales tool for Honda Sales Consultants; received Honda Communications Award

• Designed new Dealer Association sites. Created instructional videos/guides for uploading content to their newly designed sites

• Improved Acura's CPO site functionality/design resulting in #1 JD Power Ranking (previously 26th)

• Process includes: Content, Competitive and Functionality audits; User journeys, Strategies; Design, Protoyping and User testing/interviews; Meeting business objectives, KPIs and OKRs Creative Director, Principal 2/02 – 2/04

Haute Route Advertising Manhattan Beach, CA

• Created high concept advertising in all mediums for a variety of clients

• Negotiated media buys and placement

• Sourced new business

PO Box 3307 Manhattan Beach, CA 90266 562-***-**** adgwiu@r.postjobfree.com irenedeb.squarespace.com

2/04 – 8/08 freelance

• Designed and produced conscious lifestyle magazine for a national media company

• Managed creative and editorial staff; developed production and deadline cycles

• Art directed photo shoots; hired vendors and creative talent

• Collaborated with Editor in Chief to create imagery for covers and articles

• Designed collateral support for media kits and community events Education

JD Power #1 Ranked Site - Acuracertified.com

Honda Communications Award - Hondatechtutor.com, Hondainfocenter.com, Clarity EcoQuest app

AIGA Member

Yogaworks Certified Yoga Instructor

Healthy Lifestyle Practitioner, Nutrition and Fitness Home Remodel/Renovation Project Manager and Designer Affiliations & Interests

Art Center College of Design

Arizona State University

Continuing Education

Cooper U

UCLA Extension

Western State University

Bachelor of Fine Arts, Advertising

Bachelor of Science, Finance & General Business

Leading Creative Ideation

User Experience Design

First Year Law School

Recent Recognition

Skills

PO Box 3307 Manhattan Beach, CA 90266 562-***-**** adgwiu@r.postjobfree.com irenedeb.squarespace.com

Professional:

Budgets/Estimates

Management

Mentorship

Project Planning

New Business

Creative/Wireframing:

Art Direction

Conceptualization

Rebranding

Photo Shoots

Writing

Competitive audits

Content functionality matrices

User Journeys, mapping

Invision prototyping

User Testing, Interviews

Contact this candidate