Strategy, Budget Management, Project Management, Consumer Research

Antonio Ylanan 562-***-****

*******.******@*****.***

linkedin.com/in/antonioylanan

EXPERIENCE

Canvas Worldwide; Associate Media Director (May ’17 - Sep ’20) Main Clients: Kia Motors America, Innocean Worldwide

● Provided thought leadership in emerging media to KMA and IWA clients

● Developed brand strategy best practices and playbooks

● Managed media teams and client relationships

● Recommended media mix modeling to diversify channels and audiences

● Analyzed and recommended optimization across multiple data sets

● Presented in new business pitches and advised agency culture Notable Awards & Accolades: Kia Telluride Triple Crown Automotive Winner, Highest Sales Month (July 2019); 2020 Adweek Breakthrough Agency of the Year Notable Campaigns: NBA, 2020 Telluride, 2019 Stinger, Soul, SEMA, 2018 NYFW, 2020 Triple Crown Winner,

Palisades Mediagroup; Digital Supervisor (Sep ‘15 - Jan ’17) Main Clients: VIZIO, Dropbox, Prezi; Other Clients: Redbox, LA Philharmonic

● Mentored team members media strategy/planning to ensure career growth

● Implemented Krux DMP across Prezi and LA Phil to connect consumer data

● ● Lead Serve team as day-in cross-to-day funnel liaison planning between and client implementation and media vendors Notable Campaigns: VIZIO Smartcast, Prezi Death to Dull Maxus; Sr. Digital Media Planner (Oct ’14 - Aug ‘15) NBCU, Broadcast Entertainment

● Prepared and executed NBC campaigns with a goal to ‘win the night’

● Assisted team assembling and executing digital plans and flowcharts Notable Campaigns: The Blacklist Super Bowl, iHeart Music Awards, Red Nose Day, Parks and Recreation Finale

OMD; Digital Media Strategist (Feb ’12 - Oct ’14)

Infiniti USA; Automotive (Feb ’14 - Oct ’14)

● Oversaw Oracle BlueKai DMP and DoubleVerify products implementation Notable Campaigns: Q70 Refresh, In-Market and 3rd Party Auto (endemic) Apple Inc.; Electronics (Feb ’12 - Feb ’14)

● 1st to launch digital video and tablet enhanced print

● Organized International Marcom and iTunes wrap reports and quarterlies Initiative; Assistant Digital Planner (Nov ’10 - Feb ’12) Kia Motors America; Automotive

Notable Campaigns: 2012 Rio-5, 2011 Optima, NBA, 2011 Soul VERTICALS

Automotive - Kia, Infiniti

Electronics - Apple, Dropbox

Entertainment: NBCU, Redbox

PROFICIENCIES

Brand Strategy

Product Launches

Consumer Research

Client Management

Budget Management

Team Building + Development

Cross-Functional Collaboration

360 Media Planning

Vendor Relations + Negotiations

New Business Pitches

Automotive

Electronics

Entertainment

SKILLS

Comscore, Nielsen, MRI, Kantar,

EDO, Krux, Oracle audiences,

MediaOcean, Doubleclick,

Sizmek, DoubleVerify, Tableau,

MOAT, Competitrack, Microsoft

Office Suite, Mac OS, iWork

EDUCATION

California State University, Long

Beach (2007 - 2010)

Bachelor of Science: Business

Administration in Marketing and

Finance Management

Long Beach City College Honors

Program (2005 - 2007)

HOBBIES & INTERESTS

concerts, art exhibits, cinephile,

semi-foodie, Disneyland Annual

Passholder, sneakerhead

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