Executive Assistant Social Media

Lucia Serene Salazar

Manila, Philippines

+63-917-***-**** *******.******@*****.***

https://www.linkedin.com/in/serene-salazar

Professional Experience

Workforce.com (Acquired by Tanda Workforce Solutions) May 2019- Present Research Team

• Worked collaboratively with the sales and marketing team to develop lead generation strategies with prospective customers in United States.

• Designed industry specific collaterals catering to more than 6,000 Hospitality and Healthcare prospect clients in Australia, United Kingdom, and United States

• Provided the Marketing Team with direction towards rebranding through designing of new company logo Tanda Workforce Solutions

Executive Assistant June 2018- Present (1 year 5 months)

• Work directly with the marketing team in setting up marketing matrix, generating online and print collaterals for the Australia, United Kingdom and United States market

• Improve sales pipeline by assisting in setting up systems for Lead Gen team in generating outbound calls.

(400% increase in qualifying leads for Australian market)

• Seamlessly planned, designed, and directed execution of company events 100+ pax.

• Headed employee retention programs improving employee work-life balance, company culture, and team engagement

• Provide administrative support for founders

Beautonic Cosmetics Company

Founder March 2017-July 2018 (1 year and 4 months)

• Developed business pitch and marketing plan based on two years of comprehensive market research

• Designed and developed cosmetics product line

• Maintained company website and social media accounts with up-to-date promotions, product specifications, and product availability

• Negotiated deals with prospect resellers and wholesalers resulting in nationwide distribution of products.

• Sold products based on goals and objectives defined by sales metrics reaching 100% of targeted monthly sales June Heung Filter Co., LTD

Marketing Intern March 2016-May 2016 (3 months)

EDUCATION

University of Asia and the Pacific May 2014- July 2018 BS in Entrepreneurial Management

LANGUAGES

Tagalog (Native). English (Fluent). Cebuano (Int)

ADDITIONAL INFORMATION

- Computer skills: Salesforce (Int), Hubspot (Int), Google Analytics (Int), Adobe Photoshop (Int), Adobe Indesign (Advanced), Adobe Illustrator (Advanced), Shopify website development (Int)

- Hobbies: Graphic Design, Fitness, Travel

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