Administrative Intern

Village of Elk Grove Elk Grove Village, IL May-August 2018

-Executed demand generation campaigns across a variety of tactics including content syndication, digital display, e-mail, paid social, paid search, and webinars

-Utilized Tableau, Adobe Analytics, and Excel to analyze campaigns and increase leads by 90 people

-Computed ROI, CTR, and Average Unique Open Rate to analyze quarterly budgets and strategize future spend

-Converted data into insights including implications and recommendations that were specific and actionable for the Marketing team

Marketing Intern

Churchill Downs Incorporated Arlington Heights, IL June-August 2019 Demand Generation Marketing Intern

Thomson Reuters Eagan, MN May-August 2020

https://www.linkedin.com/in/allison-busby/ adgsmv@r.postjobfree.com 708-***-**** Allison Busby

University of Minnesota

Curtis L. Carlson School of Management

Bachelor of Science in Business Marketing and minors in Business Analytics and Strategic Management GPA: 3.22

EDUCATION

WORK EXPERIENCE

SKILLS

R

SQL

TABLEAU

ENGINIUS

-Designed, promoted, and operated 80+ events for 300+ guests

-Designed graphics using Photoshop and Illustrator for email blasts

-Increased brand recognition in target audience through social media posts and marketing campaigns which increased event attendance by up to 50%

-Strategized future marketing campaigns to help promote the brand through a proposal

-Designed, promoted, and operated seasonal wellness program for 70+ employees

-Designed logo and ordered materials to establish branding for employee Leadership Academy

-Compiled results of member survey with 200+ respondents, and organized results for presentation and analysis

-Wrote content articles and created graphics for publication in weekly employee newsletter

-Researched options, gathered quotes, approved proofs, and ordered marketing materials to promote awareness of Village-wide opioid addiction program, including signage, polo shirts, and various other promotional items

-Evaluated intake process for battery recycling program to create procedural guide for employees and designed educational flier for residents

SALESFORCE

GOOGLE ANALYTICS

HIVE9

ADOBE ANALYTICS

Activities: Minnesota Student Association (Student Group Representative), Tamid Consulting Group (Founding Member), Carlson Mentor Program, Philanthropic Organization (New Member Educator) Anticipated Graduation May 2021

Intermediate

Intermediate

Basic

Intermediate

Basic

Proficient

Basic

Intermediate

Contact this candidate