Social Media Assistant

MEGAN COPELAND

Los Angeles, CA • **************@*****.*** • 310-***-****

Authorized to work in the U.S. for any employer

EDUCATION

Master of Science in Applied Psychology, University of Southern California, Los Angeles, CA (May 2020) Relevant Courses: Advanced Quantitative Methods Psychology of Interactive Media Principles of Consumer Behavior Proseminar in Organizational Psychology Proseminar in Human Behavior In-Class Consulting Project: CLIF Bar

• Conducted qualitative and quantitative research to collect engagement data on consumer insights and motivations

• Worked collaboratively with corporate associates to identify consumer need states

• Analyzed market segment strategies to potentially improve consumers’ experience with the brand Bachelor of Arts, Psychology; Minor, African-American Studies, Loyola Marymount University, Los Angeles, CA (2018) CAREER EXPERIENCE

Marketing Intern, USC Marshall School of Business, Undergraduate Admissions, Los Angeles, CA (01/2020 – 05/2020)

• Manually tracked true numbers from data reports in order to promote admission through the Marshall website, social media sites, and through email marketing campaigns.

• Utilized Qualtrics to create new surveys and generate insights from previous survey data sets once a week.

• Connected and analyzed both qualitative and quantitative data across platforms such as Slate, Marketing Cloud, and Qualtrics XM- assisting with the creation of campaign messaging.

• Created and configured personalized content for live Microsites for each student, with the goal of increasing interaction with website and admission acceptance while maintaining the applicant pool. Graduate Assistant, Academic Affairs, USC Suzanne Dworak-Peck School of Social Work, Los Angeles, CA (08/2019 – 12/2019)

• Assisted in the facilitation and disbursement of program materials and student-engagement through on-campus social work events and meetings.

• Managed the administration of meeting scheduling, book inventory, data files, and creative services to create new posters and flyers for the office to advertise important notices 3x a week. Legal Assistant, Geoffrey A. Weg & Associates, Marina Del Rey, CA (09/2018 – 07/2019)

• Created and developed new website and website content to help increase client recruitment by 10% each month.

• Collaborated in support of a 3-person establishment, while assisting in the overall organization and notarization of trusts and wills for business partners and 100+ clients.

• Managed administrative tasks such as answering phones, scheduling meetings, and keeping calendars up to date. Marketing/Publicity Coordinator, Center for Service & Action, Loyola Marymount University, Los Angeles, CA

(07/2016 – 12/2018)

• Managed social media platforms including Facebook, Instagram, and Twitter to publicize events and initiate community involvement in alignment with social awareness, diversity, and inclusion.

• Analyzed marketing methods used for college-based demographics. Responsible for generating daily posts and creating compelling captions to promote user interaction.

• Developed college-focused strategies to cultivate awareness of social justice issues and increase participation and social drive for advocacy and volunteer activities.

SKILLS

• Microsoft Suite

• Google Suite

• Canva

• Adobe Acrobat

• Marketing Cloud

• Qualtrics

• SPSS

• Administrative

Reports and Filing

• In-Depth Interviews

• Ethnography Research

• Consumer Journey

Maps

• Focus Groups

• Infographics

• Survey Development

and Administration

• Social Media Platform Trend Analyzation

• Diversity and Inclusion Training

• Website Content Strategy

• Email Data Analytics and Reports

• Segmentation

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