ALYSSA CAIN
Fitness Expert and Business Student
PROFILE
Creative professional and third year marketing student with demonstrated leadership and marketing aptitude that has been developed through seized opportunities in the personal training industry. Dramatically growing expertise in data analysis and advertising that has been cultivated in personal experience and educational opportunities. A committed team player with strong leadership abilities and delivered promotional outcomes ready to drive results and experience growth.
CONTACT
PHONE:
WEBSITE:
https://www.linkedin.com/in/alyssa-cain-963b40160/
EMAIL:
******.*****@*****.***
EDUCATION
Purdue University Global
Junior, Marketing Major with an expected gradation date of August 2021
Maintained 3.8 GPA and Deans list for 12 out of 12 terms
WORK EXPERIENCE
YMCA – Fitness Professional/ Social Media Coordinator
2015–Current
Manage fitness training and develop and execute new client acquisition programs including social media and program promotion strategies. Leverage creative and analytical skills to develop personalized solutions that establish concise decision support data, define specific targets, and create a plan for success.
Executed social media campaigns and events that drove a 30% increase in existing program participation and over 15% increase in new client activity
Built a strong client base, maintaining a 96% rate of residual business over the past 4 years
Developed and delivered courses to meet customer demand while maintaining tightly governed industry standards and over 15 separate industry certifications
CrossFit™– Coach and Marketing Coordinator
December 2016– Current
Responsible for developing and leading CrossFit™ programs based on age, fitness level, and program goals. Also responsible for strategies that increase membership as well as client relationships/retention in the fitness programs.
Lead the most attended CrossFit™ classes
Helped drive a successful membership campaign resulting in a 56% gym membership increase
Worked with leadership to establish advertising and marketing objectives that included social media presence.
Trade Global – Customer Service
August 2013– October 2014
Provided enthusiastic supply chain customer service and problem resolution. Strong knowledge of customer service policies, and product knowledge that is critical for offering quick and accurate assistance.
Recognized for ability to quickly assess customers’ needs through problem solving techniques
Planned and coordinated daily team activities including managing expense reports and call schedules
Responsible to for onboarding and training new employees
Key Skills
Team Leadership
Organization and Prioritization
Program Development
Microsoft/Google Productivity Suites
Marketing
Advertising
Strong Desire to Achieve