Analyst

Hannah Hu

Boston, MA 781-***-**** ********@*****.*** Linkedin.com/in/hanhanhu/

EDUCATION

Boston University Boston, MA

MBA & M.S. in Digital Innovation, Business Analytics track Aug 2018 – Jun 2020

• Dean’s Achievement Scholarship; Michael T. Lee Graduate Scholarship University of Leicester Leicester, UK

M.A. in New Media and Society Sep 2010 – Sep 2011

SKILLS

• Data Analytics Skills: Excel, SQL, SPSS, Access, Python, Tableau, R, Salesforce, SAP, Google Analytics

• Certifications: Google Analytics Individual Qualification, Six Sigma Green Belt PROFESSIONAL & PROJECT EXPERIENCE

Analyst Intern, Skylight Investment, Boston, MA Jun 2020 – Present

• Performs due diligence, background check and market research to comprehensive examine the company’s financial conditions and value assessment and provide strategic suggestions to help better make VC investment decision

• Evaluates IPs, and develop competitor analysis to screen deals and identify new investment trends and opportunities focusing on biotechnology, pharma, AI, big-data and other advanced tech projects

• Projects future earning and profit potential by using data to inform decisions, proposes appropriate investment approaches and assess exit possibilities to deliver report to stakeholders and investors Strategy Analytics MBA Intern, Agilent Technologies, Boston, MA Jun 2019 – Aug 2019

• Created ETL pipeline via SQL aggregating 5-yr historical B2B CRM and sales operation data from SAP, built regression model and visualized customers purchase behavior data via Tableau to pin down potential market growth areas and summarized consumer insights (leads generation/ order history/ purchase shift etc.) to global VP

• Web scraped 11 competitors’ social media listening public data with Python and performed conversion optimization analysis/ROI analysis in Excel to provide data-driven recommendations on effective customer acquisition strategies

• Designed daily funnel/ KPI dashboards and cyclic client sourcing surveys for marketing stakeholders, optimized 1-yr digital strategy roadmap to help drive digital growth 50% YOY Market Strategy Consultant, IBM Watson Career Coach, Boston, MA Jan 2019 – Mar 2019

• Enhanced competitive advantages for WCC by conducting in-depth market research, value proposition, industry benchmark and competitor analysis to concretize 1-yr go-to-market user targeting strategy

• Proactively proposed innovative cross-sell/ upsell opportunities for WCC and developed 6-month integrated go-to- market strategies from enhancing brand awareness, building thought leadership, and expanding customer base

• Finalized long-term (3-5yr) sustainable advantages for WCC and Led 6-member team to provide comprehensive Go- to-Market strategy consulting report to IBM’s product team Marketing Analytics Manager, Hitachi Vantara Mar 2016 – Mar 2018

• Optimized conversion rate by 35% by building up funnel dashboard in Salesforce, analyzing sales data, monitoring and visualizing KPIs while conducting competitor data statistical analysis to predict industry trend

• Generated $10M in revenue and 30+new accounts by defining and executing integrated new product launch campaigns campaign. Significantly enhanced digital impression over 50%, increased followers on social accounts by over 30%. Won Marketing Professional of the Year in 2017

• Slashed cost per customer by over 30% average via digital channels (website and social media) redesign and content marketing strategy for tactics including SEO, email campaign, A/B testing, and social KOL cooperation Consultant (Fast promotion from Project Assistant in 2014), APCO Worldwide Dec 2011 – Mar 2016

• Served over 20 Fortune 500 multinational companies in IT, Healthcare, Retail and Education sector on strategic marketing strategy, market search, regulation, and policy analysis consulting services

• Substantially improved the revenue of local office’s largest client by over 70% within one year. Won Global Scholarship Award (top 1% employees) in 2014

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