Digital Marketing Professional

MARKETING PROFESSIONAL/LEADER

BRIAN MCLEOD

Addison, IL,60101

T: 630-***-**** // E: ************@*******.*** // linkedin.com/in/briansmcleod B M

EDUCATION

PROFESSIONAL EXPERINCE STATEMENT

COLDWELL BANKER/ NRT LLC

Project Coordinator The STUDIO (Contract)

Served as a departmental liaison within marketing teams, creative teams, and Coldwell Banker agents. Supervised multiple Design Concierge projects and their progression, communicated effectively among team members, and ensured marketing materials are produced with accuracy and on time. Provided excellent customer service to sales associates.

EPSILON

Project Coordinator Quick Strike (Contract)

Primary point of contact for field sales teams to execute direct mail campaigns within the Quick Strike program. Collaborates with the creative team and automotive dealers on campaign development to target specific local markets. Captures all dealer requested details for each campaign and ensures printed collateral is within brand standards.

DIM EVENTS LLC

Social Media Strategist (Internship)

Created brand and campaign-specific social media content for clients. Expanded client communities and assisted in locating target audiences by proposing social media strategies. Increased client social media followers and shares.

STARBUCKS

Baristia/Shift Supervisor/Trainer

Worked as a leader by coaching employees to follow company standards and training them ways to educate and market new or exciting products to consumers. Delegated tasks to team members, while ensuring impeccable and exceptional service standards were kept at an all-time high. Also led training initiatives at several other Starbucks locations within the region.

FEB 2020 -APR 2020

OCT 2019 - DEC 2019

AUG 2019 - OCT 2019

JUL 2016 - JUN 2020

FAST-RITE INTERNATIONAL, INC

Digital Marketing Specialist

Developed marketing department for a B2B industrial components and services company. Created marketing collateral, digital and print, that is used for campaign and promotional purposes. Conducted A/B testing on email campaigns and improved click. Implemented SEO strategies, such as competitive keyword research, domain authority analysis, and link building. Increased overall web traffic. Shot product photos for company sales channels. and marketing collateral. Managed social media channels and content calender. Developed marketing internship programs and oversaw intern development.

JUNE 2020 - OCT 2020

AWARDS / HONORS

A digital marketer that is looking to

benefit an organizations marketing team,

by utilizing effective leadership, creativity,

presentational and communication skills,

problem-solving, and promotional tactics

gained through academic, theatrical, and

professional experiences.

Purdue Honors Society Inductee 2020

Disney College Program Spring 2010

North Central College Theatre Scholarship

15’-17’

North Central College Transfer Academic

Scholarship 15’-17’

RESUME

INTEGRATED COMMUNCATIONS

& ADVERTISING (MS)

Purdue University

JAN 2020-PRESENT

GPA: 3.8

THEATRE & SPEECH

COMMUNICATIONS (BS)

North Central College

SEPT 2015 - JUNE 2017

GPA:3.0

CERTIFICATIONS

ADVANCED GOOGLE ANALYTICS

Issued JUL 2020

GOOGLE ADS SEARCH CERTIFICATION

Issued AUG 2020

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