Executive Writer

Tom Rood

LinkedIn Profile

(https://www.linkedin.com/in/tom-rood-92837833/)

267-***-**** **@*******.***

Communications Manager

Highly creative, experienced executive writer and communicator, recognized for outstanding work for Fortune 500 companies. Innovative approach to solving communications challenges. Proven ability to conceive and write persuasive, educational, motivational, and entertaining speeches, video scripts, financial presentations, and other strategic communications and to coach executives and manage writers. Expertise

Speechwriting, coaching

• For executives in agricultural and construction machinery, high tech, and electric generation industries. Helping speakers and other speechwriters improve through critical review. Video scriptwriting, directing

• To raise employee engagement by improving understanding of company strategy, key business acumen terms, and financial results.

Writing annual reports, financial presentations, strategic communications

• To improve shareholder and employee understanding of company financial performance, products and services, strategy, and prospects.

Professional Experience

DEERE & COMPANY, Moline, IL 2013 – 2020

Executive Writer and Coach

• Wrote speeches for Chairman & CEO and other senior executives.

• Wrote video scripts, language blog, and other strategic communications.

• Conceived, wrote, directed, and produced strategy/business acumen videos. SELF-EMPLOYED – WRITER & CONSULTANT, Mechanicsville, PA 1996 – 2013 Principal

• Wrote hundreds of executive speeches, scores of video scripts, and several technology books.

• Wrote and produced award-winning investor relations campaign.

• Wrote 11 annual reports, two of them award-winners. Education

Arizona State University, Tempe, AZ — Bachelor’s Degree (English), Master’s Degree (English Lit.)

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