Digital Marketing Data

EDUCATION

New York University New York, **/****

Master of Science in Management and Systems, minor in Database Technologies (STEM), GPA 3.67 o Relevant Coursework: Project Management, Strategic Marketing, Programming for Data Science, IT & Data Analytics, Financial Management, Advanced Database Applications, Data Mining and Data Warehousing, Database Technologies for Web Applications, Big Data.

Hubei University of Economics Wuhan, 06/2018

Bachelor of Science in Information System, GPA 3.61 o Relevant Coursework: Database System, Data Structure, Java, C++, Advanced Mathematics, Web Applications, Operations Management, IT Project Management, Managerial Accounting, Statistics, Economics, Linear Algebra, E-Commerce. WORK EXPERIENCE

Curina, Digital Marketing Analytics Intern New York, 11/ 2019 - 04/2020 o Optimized keyword use and ads promotion. Monitored effectiveness of SEO and marketing programs in terms of traffic. Troubleshot poor rankings and developed improvement strategies. o Improved CTR by 223% and Conv. Rate by 176%. Completed and presented tracking reports to convey strategies, results and goals to stakeholders.

o Generated and tracked demand with customer signups using Webflow. Collaborated with UX team to determine key customer benefits. Maintained E-commerce activities using FoxyCart. SOHO China, Front-end Developer Intern Beijing, 07/2017 - 10/2017 o Maintained the rental data of 19 centers in this Chinese leading real estate company, visualized weekly sales data to analyze customer behavior to obtain corrective strategies actions. o Modified over 50 CAD location maps, marked the rental situation of 5000 positions, extracted and disposed data to show the corresponding states. Provided furnished analytical insights to increase rental rate to 97%. o Developed and tested web functions like online rental order platform, mobile visitor system, visitor authority certification. Assisted IT department in building online platform in place and worked to consolidate features to reach business needs. PROJECTS

Banking Customer Churn Prediction and Analysis NYU, 04/2020 - 05/2020 o Designed and developed ML models to predict customer churn and analyze key factors in Pandas, Scikit-learn. o Trained supervised ML models including Logistic Regression, Random Forest and K-Nearest Neighbors. Performed regularization with optimal parameters to avoid overfitting. o Evaluated model performance of classification via k-fold cross-validation technique and analyzed feature importance to identify top factors that influence the results.

Prediction of NYC Uber Pickups NYU, 09/2019 - 12/2019 o Analyzed the correlation between pickups and key factors to forecast the demand of pickups under certain conditions. Configured data processing, model development and linear regression using Python, Matplotlib and Scikit-learn. Video Clip Data Warehouse NYU, 03/2019 - 05/2019

o Headed the proposal and implementation of the video clip website feature based on popular media provider websites. Designed the logical structure and schema of the database, programmed the data source system with Python generated data sets, conducted the ETL processes with MySQL, developed the video clip filter function with analytical queries on time. ACTIVITIES

NYU Management and Systems Student Association (MSSA), Marketing Director 05/2019 - 05/2020 Project Management Institute, NYC Chapter Member 04/2019 - Current HBUE Student Union, Director of Office of Student Involvement 11/2014 - 11/2015 SKILLS

Tools: Python, SQL, Google Analytics, Tableau, Excel, Amazon AWS, HTML, CSS. Languages: Mandarin, English

ZED CHEN

( (1-718-***-**** * ******@***.*** 7 www.linkedin.com/in/zedchen/ - 425 5TH AVE, New York, NY, 10016

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