Manager Sales
Resume:
Gary Robert Tyler
***********@*******.***
Richmond Register, General Manager and Advertising Director August 2019 - Present
Responsible for managing daily newspaper and growing revenue and readership.
Manage a staff of 18, which includes advertising, editorial, audience development and support staff.
Responsible for developing community awareness and partnerships.
Marketing and Communications Consultant February 2019 – August 2019
Clients include Louisville Magazine, Kentucky Chapter of the American Heart Association, LPI, national sales and marketing company and two Louisville advertising and marketing firms.
Louisville Business First, Market President and Publisher Apr 2014 – February 2019
Brand Development champion and manager of Louisville Business First from editorial content, to growing revenue and managing expenses.
Change Management – re-positioned Louisville Business First from a legacy print to digital-first news reporting media leader.
Manage a staff of 27, with five direct reports and $5 million in annual revenue.
Responsible for developing relationships with community and business leaders to grow LBF and serve as a connector for the business community.
Responsible for creating new sources of revenue and for selling to impact accounts.
Responsible for increasing signature events from 8 to 14 and creating 20 smaller events, including thought-leadership round-tables, Access Louisville, Get INKED!, Going Global, Bourbonomics and others. Event sponsors include University of Louisville College of Business, Norton Hospital, AT&T, PNC Bank, Frost Brown Todd, Dean Dorton and CBRE, to name a few.
Louisville Business First Advertising Director Nov 2011-April 2014
Managed seven Advertising professionals responsible for digital and print advertising targeting B2B clients as well as event marketing. Introduced new revenue streams from existing and new events. Awarded the ACBJ Eagle Award for being a top performing Advertising Director in 2012.
State Journal Register, Springfield, Illinois, Advertising Director Mar 2008-Nov 2011
Managed an Advertising sales staff of 28 professionals with four direct reports and $25 million in annual billings. Managed a full range of retail, health care, financial, B2B and classified advertising. Duties also included budget development, projection and analysis for revenue, expenses and profit.
Courier Journal, Louisville, KY, Local Majors Mgr. & Real Estate Sales Mgr. Jan 2003-Mar 2008
Managed five key account executives responsible for financial, health care, education, electronics and furniture advertising.
In 2006 promoted to Real Estate Sales Manager with a department of 15. Worked with all major residential and commercial real estate companies and major apartment complexes.
Sheehy & Associates Advertising, Vice President, Account Service Dec 2000-Dec 2002
Managed the account service team at the agency with annual billings of $6 million. Led media efforts in digital Advertising as well as training with staff and advertisers. Key accounts were Baptist Hospital, Kentucky Beef Producers, Davis Jewelers and Arby’s.
Community Service
Leadership Louisville, Class of 2015.
Former Louisville Metro Police Foundation board member.
Former American Red Cross board member.
Past executive committee member and board member for the Louisville Advertising Federation.
Five-Star Award recipient, Louisville Advertising Federation.
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Past professional Advertising and Marketing experience prior to December 2000:
Kleier Communications, VP Account Service – 2 Years
Responsible for Business Development and account management. Website and digital media sales. Main client I acquired and serviced was Brown-Forman Corporation.
Bandy, Carroll and Hellige Advertising, Account Supervisor and VP General Manager – 7 years
Started as account Supervisor, promoted to VP General Manager of Indianapolis office. Managed a team of Account Service, Media and PR professionals on McDonald’s business with billings of over $15 million dollars.
Long, Haymes, and Carr, Account Supervisor – 3 years
Account Supervisor on North Carolina McDonald’s Co-op. Responsible for managing team of three and overseeing media, strategic planning, media planning and creative production.
McCann Erickson - Louisville Office, Account Service and Director of Strategic Planning - 5 years
Started as Account Supervisor on KFC, Humana, and Blue Cross and Blue Shield of Kentucky. Promoted to Director Strategic Planning after three years. Additional responsibilities included new business development, Zantigo Mexican Restaurants and Kentucky Tourism.
Education Hanover College, BA Sociology
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