Sales Manager

CHRISTINE CREECH

**** ****** ***** ****, **** Harbor, FL 34685 • 727-***-**** • ********@***.***

Professional Summary

Ambitious Regional Sales Director who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals.

Skills

New Business Development

Turnaround & High Growth Strategies

Staff Training & Development

Matrix Management

Start-Ups and Acquisitions

Budgeting & Forecasting

Contract Negotiations

Diverse Market/Industry Knowledge

Work History

Regional Director of Sales and Business Development, 2018 to Current

Pinnacle Home Care – Tampa, Florida

Worked directly with the executive management team to brainstorm, discuss strategy and mitigate issues.

Directly involved in 4 acquisitions

Implemented marketing strategies which resulted in growth of customer base.

Trained and coached a team of 22 sales professionals in three regions

Motivated team members to meet and exceed sales targets.

Drove sales by meeting and supporting Medical Directors, ACO's and Community Relationships

Developed a highly profitable pipeline based on multiple sales penetration techniques.

Maintained extensive knowledge of competitors offerings and presence in assigned territory.

Developed new process for employee evaluation which resulted in marked performance improvements.

Rolled out four new software systems and trained employees

Surpassed first quarter goals in 4 of 5 markets

Regional Director of Business Development 2015-2018

CARTER HEALTHCARE – Tampa, Fl

Developed and directed strategy for 15 sales representatives in 3 regions covering 16 counties.

Led sales calls with team members to establish sales and customer retention goals.

Increased census by 33% in first 60 days.

Speer headed cross-functional initiative to increase market census Directly hired and managed 4 Medical Directors.

Negotiated and closed contracts.

Directly involved in 2 acquisitions, developing and training staff.

Developed and implemented account manager training program.

Outcomes: Revamped strategy and implemented effective promotional strategies.

Account Manager 2014-2014

Almost Family – New Port Richey, Fl

Monitored market conditions and competitor activity, and adjusted account sales approach to address latest market developments.

Completed on average 15 daily sales calls to hospitals, SNF's, ALF's, physicians to grow customer base.

Researched and secured 10 new accounts in territory in 6 months.

Consistently achieved and surpassed monthly sales goal.

Addressed customer questions and concerns regarding services, and scheduling.

Senior Sales Director 2014-2014

Greystone

Sales director role to serve as a key member of executive team developing sales strategies for a home health services company.

Direct a team of 10 sales managers.

Formulate marketing, brand planning and business-development strategies to drive revenue growth.

Outcomes: Revamped marketing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate image.

Increased annual sales volume, growing sales from $12 million in 2012 to $14 million in 2013.

Achieved 2013 Sales Award for outstanding sales results, representing the first time the division achieved this recognition.

Led the growth of sales department from 10 to 22 employees.

Improved sales policies and procedures.

Director of Business Development 2012-2014

HOMETOWN HOMECARE – St. Petersburg, Fl

Sales director role to serve as a key member of executive team developing sales strategies for a home health agency.

Formulate marketing and business development strategies to drive revenue growth.

Established a competitive sales force by offering aggressive compensation and performance-driven sales-incentive programs.

direct a team of 10 sales managers.

Defined and created accurate job descriptions and developed standards for customer relationship management.

Admissions Director-Business Development Specialist 2010-2012

HCR MANORCARE – Palm Harbor, Fl

Provided consultative sales of skilled nursing to physicians and hospitals.

Prospected for customers through cold calls, referrals and networking.

Qualified leads, closed deals and managed accounts.

Outcomes: Increased census from 85% to 94% in six months.

Established relationships with physicians, discharge planners, administrators, home health agencies and families.

Account Manager 2008-2010

THE SCOOTER STORE – Clearwater, Fl

Generated new business through consultative sales to physicians, hospitals, SNF's, ALF's and networking Qualified leads, closed deals and managed accounts.

Increased local presence in market through networking, relationship building and marketing.

Recognized consistently for surpassing monthly sales goals.

Dayton/Clearwater, Oh/Fl Territory Representative

WYETH PHARMACEUTICALS

Recognized for consistently ranking in the top 15% nationally.

Grew territory to #1 in the region and 11th in the nation for market share growth within 12 months for primary product.

Target OB/GYN, ARNP, Midwives and pharmacies Developed and implemented speaker/educational programs.

Corporate Sales Manager

H.I. DEVELOPMENT – Clearwater, Fl

Prospected a new category of business and exceeded quarterly sales quotas by more than 15% in a fiercely competitive and declining market Ranked 2nd in the Hospitality division for new business in Q3 1998 for a national sales contest.

Worked closely with various hospitality industry professionals to secure the best price for client and increase company's visibility in an extremely business environment.

District Property Manager

REALMARK CORPORATION – Dayton, Oh 1997-2005

Created, implemented and analyzed comprehensive business plan for four properties.

Initiated program that standardized employee training and led to increase in customer satisfaction by 15%Managed team of 24 professionals.

Interfaced on a daily basis with site employees to insure good communication and information flow.

Developed and monitored property income and expense to insure adherence to the business plan.

Education

BACHELOR OF ARTS: COMMUNICATIONS MANAGEMENT/MARKETING, 1989

University of Dayton - Dayton, Ohio

Certificate of Training

Buyer-Seller Relationships

Train the Trainer

Fair Hiring Practices

Sales Processes

Best Practices in Healthcare

Gaining a Sales Commitment

Leading a Global Sales Force

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