Sales Manager

Alexander “Allen” Lawrence V. Amparo

Email: ***********@*****.***

Mobile #: +639**-******* (Whatsapp)

Linkedin: www.linkedin.com/in/allenamparo

Professional

Experience

Sep 2018 to May 2020 NSTBG Philippines, BGC, Taguig City Operations Manager

Reporting Directly to CEO

Manage and lead the game development and publishing– Game Development/ Production, Product Management, Marketing, Community Management, Customer Support and Quality Assurance

Developed and implemented game production and game management process to ensure smooth flow of production and game operations for PH and JP

In-charge of forming and coaching a talented, skilled and passionate Production and Operations team

Leadership and management coaching to leads and other managers

Represent the company/ game studio for all local events and conventions Mar 2018 to Aug 2018 Cherry Credits Ptd Ltd, Ortigas, Pasig City Consultant

Coordination and management of local distributors of Cherry Credits

Provide market update – marketing activities, market trend and relevant information and data

Feb 2016 to Feb 2018 Cherry Credits Ptd Ltd, Ortigas, Pasig City Senior Manager, Operations

In-charge of the overall Philippines operations of the company – Administration, Sales, Business Development, Marketing, Logistics and Customer Support

Reporting to the VP for International Business

Developed and implemented local office processes – reporting locally and to HQ, HR matters, logistics and administrative processes

Handled Sales and Business Development ensuring sales target are met and ensure product availability to all major stores and partners (online and retail stores)

Account/ relationship management of local distributors and major key accounts. Both on physical and digital platforms

Initiate collaborations and strategic partnership with different brands and existing partners by proposing/ presenting marketing activities and promotions

(both online and offline). This goes for both our PC games, mobile games

(Dragon Nest, Bloodline and Chronicles Luna Chronicles) and our payment gateway platform (Cherry Exchange)

Lead the marketing plan and implementation together with the Marketing Manager for PC and mobile games

Conceptualized and lead the mounting of offline events/ tournaments and community activities across the Philippines and also on game conventions

Represent the company in relevant events, conference and conventions

Management of the customer support team

May 2015 to Feb 2016 XPlay Online Games Inc, Ortigas, Pasig City Marketing Partnership Manager

In-charge of Marketing Partnership for NBA2k series (NBA2K Online and NBA2K Series for Console)

Initiate collaboration and marketing partnership by crafting and presenting marketing programs and advertising opportunities to NBA international and local partners

Opens new partnership with local companies by providing a customized proposal to partners in line with their objective and campaign. This covers both online and offline activities, events and promotions

Lead of valuating, selling and monitoring of the entire NBA2k Online ad inventory

Management of all marketing partners across the industry – telco, hardware and software, gaming related brands, NBA related brands and Dec 2011 to Dec 2015 X Play Online Games Inc, Ortigas, Pasig City Product Manager for Console and Digital

Directly reporting to the COO

Successfully launched the following:

Blizzard Entertainment Portfolio (Diablo 3, World of Warcraft, StarCraft II

Take Two Interactive Portfolio (NBA2K13, NBA2K14, NBA2K15, Bioshock Infinite, The Bureau: XCOM Declassified.

Other Games: Rockstars Grand Theft Auto V and Sony/ Naughty Dogs The Last of Us

Product Management – Preparation of P&L, maintaining an updated/ competitive WSP/SRP in the market across all products

Helped XPlay Online Games achieved of becoming the one of the largest PC game distributor in the Philippines in a span of 1 years capturing 40% of the market share

Closely working with distributors and game communities for feedback and reports on how to further improve/ develop the games/ distributions

Crafting of Marketing Plan for each product throughout the product life cycle Conceptualized, organized and successfully implemented Esports Events and tournament

NBA2k Pilipinas Cup – Biggest console eSports tournament in the Philippines. The tournament run for two consecutive seasons

StarCraft II Vengeance Cup – National Qualifier for the StarCraft II SEA Finals held in Thailand

Diablo III IGR/ Internet Cafe Freeplay

Conceptualized and implemented Retail Sales Programs (Customized Merchandising, Fronliners Incentive Program, Product Bundling, Raffle Promos and Distributors Rebate System)

Point person between publisher and developer communication for content development

Regular reporting to partners and developers

Product/ Business review internal and with the game developers/ publishers

Conducts product presentation and updates to current partners, distributors and potential brands

Product knowledge/ orientation to Sales, Marketing and Business Development Department

Logistics Management and Importation. Established the most efficient and practical route on shipping products from USA, Singapore, Hongkong and the rest of SEA. As well as local distribution

Evaluated new game titles prospect for local distribution/ publishing, profitability and market acceptance

Maintained a good relationship with press/ media and bloggers March 2010 to July 2011 IAHGames Pte Ltd, Makati City Sales Channel Manager

Directly reporting to the Managing Director (Philippines)

Products handled and launched – Blizzard Entertainment Portfolio – StarCraft II and World of Warcraft

Opened distribution channel to over 300++ retail store and over 5,000 epins loading station nationwide

Developed tactical sales and marketing programs together with the HQs sales and marketing team to increase sales and product awareness. Eg retail store merchandise, distributor/ front liners incentive programs, customized merchandise, magazine and online ads, media/press and bloggers write ups, etc

Initiated collaboration with different game related brands

Project Management

Coordination and management of international partners and developers

Product monitoring on pricing and availability, local and international

Established and manage logistics processes for the smooth flow of distribution, local and international

Business Review and regular reporting to HQ, partners and game developers Sept 2003 to Feb 2010 Asian Media Development Group Inc. Pasig City Sales Operations Manager

Directly reporting to the President and responsible for the overall attainment of revenue from Key Accounts/ Retail and ePins

Handled three units under Sales Department: Sales admin/ operations, Digital Sales/ Key/ Retail Accounts and Telemarketer/ Sales Customer Support

Responsible for the over-all coordination and monitoring of Sales Department

– sales, distributors, trade partners and internal departments

Leads and counter checks trade sales and partners execution of sales programs and other marketing activities

Initiate and sealed partnership with digital stores for ePins distributions

Conceptualized tactical sales program and marketing plans to increase overall user acquisition and retention

Represent Sales Department for the regular Mancom meeting

Close monitoring and management of sales and sales float

Business/ Program Reviews

Sales personnel training and continuous personal/ skill development

Efficient and effective management of the Telemarketers/ Customer Support

(supporting the 14,000 internet cafes nationwide)

May 2002 to Sept 2003 Publicis Dialog, Eastwood Libis Quezon City Project Supervisor

Project supervised 1: Smart Zed and HP mall tour/ events

Preparation of the event venue, logistics and coordination with internal departments

Provided event evaluation reports for the client and customer feedback

Project supervised 2: Asian Media Development Group Inc for Sierra and Blizzard Games/ Products

Team lead and supervised 15 agents working with in Metro Manila and outskirts cities

Handled agents orientation and sales training – product knowledge and relevant sales strategies and programs

Mar 2001 to Dec 2002 Philippine Long Distance Company, Makati City Clerical Officer – Callserv Department

Support PLDT booth calling station for Central Luzon (Tarlac, Pangasinan, La Union, Cabanatuan and Pampanga)

Ensure promos and marketing materials are well coordinated to all calling station

Generation of weekly and monthly reports

Computation of sales commission

Nov 2000 to Mar 2001 Philippine Long Distance Company, Makati City OJT at CallServ Department

Preparation of marketing materials for distribution

Computation of sales commission for the calling stations Jun 1996 to May 1998 McDonalds, Manila

Service Crew/ Crew Chief

Education 1998 to 2001 St. Joseph’s College, Quezon City Bachelor of Science in Computer Management

1995 to 1998 University of Santo Tomas, Manila

Bachelor of Science in Electrical Engineering

1991 to 1995 University of Santo Tomas, Manila

High School

1985 to 1991 St. Joseph’s College, Quezon City

Elementary

Personal Data

Age: 42 Date of Birth: February 28, 1978

Place of Birth: Atimonan, Quezon Civil Status: Single Religion: Roman Catholic

Residence: 16 Arthur St. Kingsville Executive Village, Antipolo City, Rizal, Philippines 1870

Personal References

Available upon request

Contact this candidate