Manager Sales
Resume:
David Ilario Guixà
Rohrmoser, Pavas, San José, Costa Rica
Móvil: +506-****-**** / Móvil: (+34) 639.12.46.10
Email: ********@*******.*** Skype: david.ilario
Journalist and editor, specialized in Premium cigars and formation in tobacco related issues, with wide experience in the Spanish market and in international and multinational settings, especially Latin-American markets; proficient in directing and managing formation and public relations related to Premium cigars.
Key skills
- Practical problem solving.
- Used to implement new products and projects.
- Highly proficient in organizing and developing functional teams.
- Used to work in international environments.
- Extensive experience in both advertising and editorial fields.
- Premium cigars and tobacco formation specialist.
Professional Experience
Freelance, Spain-China-USA-Costa Rica
2012 - today
Freelance journalist and Premium cigar specialist
Freelance journalist engaged in writing articles and tastings on Premium cigars for Epicur magazine (both Spanish and Chinese editions); Premium cigar consultant for regional distributors; formation program developer for cigar companies.
Key achievements
- Contributed as writer, Epicur Spain (2012).
- Contributed as editor-writer (contents and articles), Epicur China (2012-2013).
- Wrote and developed the formation program for Altadis USA (2013).
- Started advising several cigar distributors on sales and purchases (2013).
Epicur and WSK magazines, Spain-China
2009 - 2012
Free-lance journalist and P. R. manager
Editor and journalist for cigar related articles and Public Relations and Advertising manager for tobacco related customers and associated products (cigar and smoker articles manufacturers, distillers, distributors, retailers, cigar shops and smoker s lounges and clubs), reporting directly to the magazine’s Publishers.
Key achievements
- Surveyed the three most important Cigar Festivals in the world (Cuba, Dominican Republic and Honduras-Nicaragua zone) establishing contacts and relations with main manufacturers.
- Initiated contacts with Chinese counterpart, negotiated and concluded successfully, a contract for the publishing of the Chinese version of Epicur.
- Started publishing, writing and editing articles and content for the newly launched Chinese version of Epicur magazine.
- Initiated contacts and relations with main cigar shops and smoker lounges in Latin-American market.
- Contacts with main distillers and liquor distributors in the Spanish market.
- Chosen jury member at Cuba s “HabanoSommelier” 2010 contest, unofficial World Championship for cigar sommeliers.
ALTADIS, Madrid, Spain
1999 - 2009
Responsible for the Formation Department
Responsible for the Cigar Formation Department, reporting to the Marketing Director; in charge of developing and implementing the formation plans for the different target groups (staff, tobacconists, Horeca, consumers); devised and promoted complementary actions to formation and established the annual formation schedule.
Key achievements
- Managed to give formation to around 1.500 people every year.
- Increased 10 to 15% attendance to courses, every year, for the last six years.
- Our surveys showed the formation plan was rated above 8/10 by, at least, 90% of course attendants and no target group ever gave a negative general opinion on our courses.
- Developed a sequentially structured formation plan which allowed attendants to attain knowledge and skills gradually.
- Developed complementary formation actions, which needed to be both legal and effective, when the new tobacco law went into effect in Spain.
Epicur Magazine, Barcelona, Spain
1995 - 1999
Epicur Magazine Editor
Editor and public relations manager for Epicur magazine. (Epicur is a Spanish general life style magazine with an emphasis on Premium cigars and the world of smokers).
Key achievements
- Managed to develop an excellent relationship with key advertisers (Habanos, La Casa del Habano, Davidoff, Forum del Café...).
- Published, as co-writer, “Epicur’s Guide to Havana Cigars” and “Epicur’s Guide to coffee, spirits and cigars”.
- Managed to obtain an advertising increase of around 20% and a sales and subscriptions increase of around 15% in two years.
Education
- Degree in Political Sciences (International Relations), UNED, Madrid.
- Program for Marketing Management (ESADE, Madrid).
Languages
- Spanish, Catalan (native languages).
- English, proficient both written and spoken (Oxford’s First Certificate, TOEFL).
- Italian, medium level both written and spoken.
- French, basic level both written and spoken.
International experience
- Several stays in different countries over the last 20 years: USA, UK, Italy, Cuba, Venezuela, Mexico, Dominican Republic, Panama, Colombia, Republic of South Africa, China…
Legal status
- Resident.
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