NINA CHOKSEY

*** ******** ******, ***** ****, ON, M4P 1W3 Phone: 416-***-**** Email: adg6k7@r.postjobfree.com

EXPERIENCE

Medcan, Toronto, Canada 2008-Present

Canada's largest full-service private health care clinic and ranked as one of Canada’s 50 Best Managed Companies

Senior Manager, Business Development & Operations 2020- Present

Establishing, communicating and monitoring operational excellence

Partnering with key stakeholders to execute on a desired in-clinic presence

Talent Management, including retention of staff, hiring, on-boarding and performance reviews

Vendor relationships and contract negotiations

Financial Management including P&L oversight, budgeting and forecasting

Senior Sales Executive 2019-2020

Mandate to drive double digit annual growth of Medcan’s corporate health & wellness solutions

Identify and qualify sales opportunities, utilizing a consultative approach to develop strong relationships at the c-suite level

Develop and execute sales presentations to potential and existing clients, including health focused brokerages and associations

Proficient user of Salesforce and other corporate CRM tools

Sales & Business Development Manager, Dermatology 2014-2018

Developed dermatology strategy and manage/track sales & key performance indicators on a monthly, quarterly and annual basis

Expanded product/service lines and instituted formal customer engagement model to drive a 5.5x increase in sales to ~$2M+

Implemented best-of-breed sales & operations practices for Medcan’s acquisition integration of Cosmedix Dermatology

Developed sales, marketing and operational strategies with Dermatologists to drive higher awareness, conversion and basket size

Consistently meet/exceed targets by training, coaching and communicating with sales team, in-clinic staff and physicians

Oversaw daily operations including scheduling, inventory management, client retention/prospecting, and performance monitoring

In-Clinic Sales Lead 2011-2013

Achieved sales of ~$1M+ p.a. across portfolio of services including Platinum Memberships, Genetics, Men’s Health, Cardiovascular/Skin Cancer Screening, Dermatology, and Optometry

Codified proven sales process for new In-Clinic Sales staff and provided extensive product sales training

Surpassed all monthly quotas through high initial close rate, rigorous client follow-up, and proactive new customer outrea

Inside Sales Representative 2009-2011

Sold four hour executive medical examinations to large corporations and private clients

Awarded #1 Sales Representative on a consistent basis for exceeding sales quotas and providing high quality customer service

Achieved $4M+ in gross sales p.a. and exceeded targets by 50% by up-selling 70% of sales opportunities with add-on services

Worked closely with VP of Sales to help qualify corporate leads through direct mail campaigns, cold calling, and account visits

Loblaw Companies Limited, Toronto, Canada 2007-2009

Pricing & Promotions Manager

Developed and implemented pricing strategies nationally to ensure sales and revenue targets were achieved

Maintained and developed strong vendor relationships with national key accounts including Campbell, Unilever, Heinz, Con Agra, and Baxters to maintain price and promotion competitiveness within retail marketplace

Managed portfolio of ~$400M in sales p.a. (over 150 skus across soup category)

Wal-Mart Corporate Canada, Toronto, Canada 2006-2007

Merchandise Assistant, Dry Grocery (Snacks)

Established, maintained and developed vendor partnerships with Dare, Christie, General Mills, Kellogg’s and Frito Lay

Optimized merchandise mix and planograms and developed seasonal promotional plans and in-store displays/flyers

Managed store communications and provided store support on merchandise execution, inventory issues, and UPC issues

Labatt Breweries of Canada, Toronto, Canada 2004-2006

National Marketing Coordinator, Specialty and Domestic Brands & Marketing Services

Provided administrative and marketing support for both Specialty and Domestic Brands and Marketing Services Team

Acted as liaison between Brand Managers and External Advertising Agencies to drive awareness/sales for top beer brands

Managed numerous marketing projects including Stella Artois Annual Draught Master competition, Alexander Keith’s Birthday, Official Canadian Brahma Launch, Kokanee Launch, and InBev Senior Leadership Conference

EDUCATION

Sheridan Institute of Technology and Advanced Learning, Oakville, Canada 2003-2004

Post Graduate Marketing Management Diploma (Co-op program)

York University, Toronto, Canada 1999-2003

Bachelor of Arts, Business Administrative Studies (Honors)

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