Email Marketing Developer

Professional Summary

I am an Email Marketing Professional. In this role, I am responsible for creating and deploying email marketing campaigns for multiple lines of businesses (B2E, B2C and B2B). My skills include: HTML and CSS coding, campaign production development, campaign management, coding dynamic content, List generation and segmentation, reporting on major KPIs of campaigns. I have an understanding of email marketing principles, email design best practices, and experience working with email marketing tools such as Acoustic (Watson), Exact Target, Sharepoint, SFMC and welcome the opportunity to learn new ones as well. I effectively partner with internal and external teams of all business levels for day-to-day priorities, to inform, influence, identify and address successes and pain points, and enhance communication to drive end-to-end campaign success.

Professional Experience

Bright Horizons

Watertown MA

2018 - 2020

Email Marketing Automation Manager

(laid off due to COVID)

Manage design, build and launch email campaigns for targeted audiences on cross-platforms (IBM Watson/Acoustic, with knowledge of SalesForce Marketing Cloud and Pardot)

Work across various teams for precision on campaign calendar deadlines, priorities, resources, campaign QA, edits, revisions and feedback

Code customized in-messaging dynamic content

Ad-hoc support with growing targeted audiences for Enterprise, B2E and B2C clients

Data management as it relates to email-specific campaign KPIs (unique opens, clicks, unsubscribes, bounces, etc.)

Efficient using HTML, CSS, CRMs, Excel, Photoshop, Dreamweaver, Workfront, AMPSCRIPT, Sharepoint

Eliza an HMS Company,

Danvers MA (HMS acquired)

2016 - 2018

Email Campaign Developer

Created HTML emails for Healthcare clients.

Tested all code in Litmus for cross-platform consistency

Built templates and put HTML into emails using Exact Target

Applied dynamic attributes to code using AMPSCRIPT

Tested, QA’d before execution

eBay Enterprise, Burlington MA

( acquired by Zeta Interactive)

2014 - 2016

Email Campaign Developer

Analyzed HTML assets and revised code to render HTML email properly across multiple platforms, mobile and desktop designs

Following QA best practices, identifying problem areas, implemented improvements

Complete campaign setups and change rounds in rapid succession

Code with dynamic data elements

Oasis Webwide, Wilmington MA

2004 –2014

Web Designer/Developer

Web Designer, home business

Web designer/developer for 10 years, 40 clients

All websites non-template, custom designed from concept through maintenance

Designed email campaigns for Pro Ambitions Hockey

Animated banner ads, and flash intro mini movies

Chomerics, Woburn MA

2012 –2016

Web Designer/Contractor

Created company website. Bulk of work involved dissecting company information contained in pdf formats and entering it all in html

Added Google search capabilities for pdf library and site

JavaScript rotating banners

Culver Company, Salisbury MA

2010-2012

Web Designer/Contractor

Designed various electric and gas company

Implemented web designs from strict html into Drupal

Designed templates, redesigned banners and navigation according to client’s brand

Won Judges Award “Best in Class” for design in NGRID’s Energy World kids and teacher’s site in the education category

Nuance Communications, Burlington, MA 2000 - 2008

Web Designer

Designed corporate site blending Nuance with acquired companies.

Responsible for designing and maintaining company Intranet

Designed travel portal and company document library in SharePoint

Added company press releases and worked with CCBN to make sure financial reports were posted on web

Created flash demos and animated gifs for customer CDs

Achievements

Two of my greatest honors in life didn't come from a company presenting them to me. They each took 12+ years to earn. I got them through hard work, perseverance, lots of patience, and a tremendous amount of focus on the end result. I am the proud mother of two Eagle Scouts! They wear their badges on their chest; I wear it on my heart! No other award will match the pride I take in knowing I was an intricate part in their successes.

Well Roundedness

I have been an artist since I can remember. Everything to me looks like a canvas to paint or draw. For a peek into my artistic side, please visit my hobby website at www.moemasterpieces.com

Education

Rivier College, Nashua, NH

Associate Degree - Art / Communication and Design

Shawsheen Valley Regional Vocation Technical High School

Commercial Art and Technical Illustration

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