Social Media Digital Marketing

SUMMARY

EXPERIENCE

EDUCATION AND TRAINING

JM JOSEPH MCGLUMPHY

***************@*****.*** / C: 614-***-****

Chicago, IL 60614

Every brand has a story to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business driving KPIs. Over the past 6 years working in the social and digital media space, I have found success in being the conduit between brand and consumer. Manager, Digital Client Experience / Weber Shandwick - Chicago, IL 04/2019 - 10/2020 Clients: got milk?, Tracfone Wireless, Kellogg's,

• Serve as a day-to-day social strategy client lead

• Executed the viral TikTok #GotMilkChallenge with Olympic Swimmer Katie Ledecky that resulted in 4.3 billion views across social.

• Manage a full content publishing program, including overseeing an editorial team, presenting content to clients, helping to plan for paid amplification and performance assessment.

• Develop and execute original concepts for influencer marketing campaigns at the micro and macro level.

• Act as the influencer team lead across two accounts managing campaign execution through amplification and measurement.

• Lead a proactive and reactive social communication program that employs a large team to ingest, categorize, prioritize and respond to relevant conversations on social media and online forums.

• Take broad concepts and strategy and translate them into meaningful, actionable social strategy operating plans that achieve our client's communications objectives.

• Identify ways to measure success against campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders. Social Media Supervisor / Mirum Agency - Chicago, IL 05/2018 - 04/2019 Client: Unilever

• Manage a team of 3 Social Media Managers and Coordinators

• Oversee planning and execution on all social content creation, community management and influencer marketing strategy

• Manage and update department calendars, resourcing and scope planning

• Responsible for campaign budgets, promotions, media and overall successes based upon clearly defined and adhered-to KPIs

• Provide detailed and data-driven campaign recaps to clients, outlining key campaign successes and recommendations

• Maintain awareness of social technology & related trends acting as an expert for all things social media for the agency Social Media Strategist / Critical Mass - Chicago, IL 06/2014 - 05/2018 Clients: McDonald's, Infiniti USA, ASICS, Charter Communications

• Work directly with clients to provide daily account support and manage projects.

• Develop social media channel and content plans.

• Analyze social media performance data and conduct social listening to identify trends and key insights for optimization.

• Work with project management and account teams to project estimates and SOWs for new client work.

• Provide routine reporting against social media KPIs to help clients deliver on business objectives.

• Brief creative and research/analytics teams on new projects and facilitate client feedback to meet or exceed expectations.

• Created weekly and monthly social media editorial calendars for B2C and B2B clients.

• Researched and communicated daily and monthly monitoring reports to clients on social media and online conversations with recommended strategies, insights and implications. Miami University - Oxford, OH 2014

Bachelor of Science: Marketing & Psychology

Facebook Blueprint, Twitter Flight School, Pinterest Academy, Google AdWords & Google Analytics Certified

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