Senior Account Executive

CYNTHIA J. LANEY

***** ******* ***** 602-***-****

Granger, IN 46530 ********@*****.***

ENTERPRISE ACCOUNT EXECUTIVE

Accomplished, MEDDICC-certified, results-driven sales professional with several years’ experience focused on Enterprise and Strategic accounts, exceeding 7-figure quotas

Multiple stakeholder solution sales, experienced with Legal, Human Resource, Compliance, Finance, Technology, Privacy, Procurement

Progressive career in Enterprise SaaS sales, starting with a training platform for securities licenses, various products in eLearning, reporting/analytics and digital marketing

Proven talent interfacing with clients, sales engineers, CSMs and other resources to ensure product solutions meet customer requirements and pay for themselves by delivering return on investment. Fluent in value-based selling, whiteboarding and selling to solve business problems at F1000, to achieve highest goals and objectives and improve lives

Always in top 10-20% of sales teams

CORE STRENGTHS

Consultative B2B Sales Quota Attainment C-Suite Selling New Business Development Territory Management Channel (Partnership) Selling Technology (SaaS) Selling Business Acumen High Impact Presentations

Contract Negotiations Multiple Stakeholder Sales Internal Client Relationships

Managed Service Selling Contact Management Software Emotional Intelligence

Account Management Forecasting Sales Process

PROFESSIONAL EXPERIENCE

SYNTRIO Enterprise Account Executive Feb. 2019-Present

Enterprise selling of ethics and compliance training and whistleblower hotline/case management platform, to General Counsel, Chief Compliance Officers, Human Resource and Audit Executives.

Top performer in 2019; $2M pipeline built in 6 months

100% quota attainment Q1-Q2 2020 totalling $750,000; working $4.3M pipeline

Conducting market research with F1000 clients to determine product roadmaps

Trusted advisor and domain expert to internal and external clients

WORKIVA Regional Sales Director, Strategic Accounts March 2017-Jan. 2019

After relocation to Midwest, engaged multiple stakeholders (CFO’s, Controllers, Chief Accounting Officers, VPs Finance, Tax, Audit, Human Resources, Legal, Operations) to sell cross-functional reporting/analytics platform that reduces cycle times and decreases corporate risk, delivering immediate and ongoing ROI. Adeptly managed partnership selling.

“Rookie of the Year” 2018, President’s Club winner

Achieved 250% quota attainment 2017; $1.875M in sales

Strong close ratios and pipeline generation

GRACE HILL Field Sales Representative Jan.-Nov. 2016

Enterprise selling of compliance eLearning training serving the multifamily housing industry.

Top performer, accumulated $2M pipeline

Conducted key market research and liaised with sales engineers to shape new product development

ETHISPHERE INSTITUTE Vice President, Client Engagement Aug.-Dec. 2015

After acquisition of the New York Stock Exchange by the Intercontinental Exchange, I relinquished a generous severance to take this short-term role as a liaison for the former sister company of Corpedia. Each year Ethisphere names the “World’s Most Ethical Companies,” and I engaged C-suite officers at F1000 companies like 3M, LinkedIn, Hasbro, Aflac, UPS and many others, to promote strong governance programs and enlist members to the Business Ethics Leadership Alliance (BELA).

NYSE GOVERNANCE SERVICES Field Sales Representative Mar. 2009-July 2015

(formerly Corpedia)

Led Inside Sales Team while son was very young, in appointment setting and dollar quota attainment, for a leader in ethics and compliance training and advisory services. Graduated back to outside sales.

Never missed a quota, varying $750k-$1.2M

Nimbly represented a broad array of products and managed services, as well as partnerships

Led both Inside and Outside Sales in activity and meeting attainment

Voted by peers “Best Colleague,” culture leader

FISERV, Inc. (RegEd division) Vice President, Sales Jan.-Nov. 2008

Until the collapse of the financial services industry, led sales of new eLearning product line targeted to that industry

Built $5M pipeline, grew market share 25%

Shared market research with development team to shape product development

MONSTER.COM Senior Account Executive July 2006-Dec. 2007

Closed $1M in first 6 months, $4M overall, defeating aggressive competition in digital marketing

Demonstrated exceptional skill in closing lapsed accounts with poor prior experiences

Led sales team in business acumen, engaged in team training

SECURITIES TRAINING CORPORATION AVP, Sales & Marketing Dec. 1998-Jan. 2006

Launched first Web-based training line for securities licensing and continuing education for the financial services industry:

Earned 70% market share

High-impact presentations to audiences around the world (remote and local)

Built and launched Client Loyalty program

Trained CSMs to sell product to end users

EDUCATION: B.A., McNeese State University, Political Science (magna cum laude), nationally ranked debater, Pi Kappa Delta

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