Design Assistant

ARTHI ABILASHA BALASUBRAMANIYAM

https://www.linkedin.com/in/arthiabilasha/ Chicago, Illinois 312-***-**** *****************@****.***.*** https://www.arthiabilasha.com

Executive Summary

•Product Designer at OjaExpress.

•Proficient in product design, interaction and user experience design.

•Adept at using designing tools such as Adobe Suite, InVision, Sketch, Figma

•Experience in developing mobile and web applications using HTML, Javascript and CSS.

•Exemplary written and oral communication skills.

Technical Skills

Skills: Sketching, Wireframing, UX research, UI Design, Product design, Responsive web design, Rapid prototyping, Usability testing Design Tools: Adobe XD, InVision, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Figma, Proto.io Web Technologies: HTML, CSS, JavaScript, Bootstrap Languages and Databases: Python, JAVA, MATLAB, MySQL Development Tools and Version Control: Android Studio, Visual Studio, NetBeans, Eclipse, GitHub. Education

Illinois Institute of Technology

Master's of Information Technology and Management, Graduate May 2020 - GPA-4.0 SRM University

Bachelor of Technology in Electrical and Electronic Engineering May 2017 Employment History

OjaExpress, Product Designer, March 2020-Present

• Current Homepage Design that I worked on: https://ojaexpress.com

• Participate in user research, task analysis and information architecture design and interaction design.

• Manage and execute high level design to a greater level of detail and comprehensiveness and resolve edge cases for visual design.

• Work closely with engineers and product manager to define product opportunities and contribute to overall product strategy. Create detail UI design flowcharts, wireframes and prototypes and designed in detail UI behaviors, animations and transitions, using Sketch, Invision and Proto.io. Illinois Institute of Technology, Graduate teaching assistant, August 2019 - Present

• Graduate Teaching Assistant at the Illinois Institute of Technology for two core courses ITMM-581(IT Entrepreneurship)

& ITMM-582(Business Innovation). Assist in final project management and development for a class of 50 students. Freelance Designer, UI/UX Designer, June 2018 - Present

• Designed and developed user interfaces using participatory and iterative design techniques. Implemented various design principles such as design reviews, customer interviews, contextual inquiry, usability testing, heuristic evaluation etc.

• Demonstrated ample knowledge of UI/UX design on various projects using Adobe Xd, Invision, Sketch. Projects

Redesigned Vogue for better User Experience

• Conducted a thorough case study of Vogue’s current iOS App. Extensive research revealed more than 90% struggled with the current inter- face.

• Redesigned the interface as user friendly and restructured the information architecture using card sorting. Performed ideation, sketching and wire framing and a fully functioning prototype using AdobeXd. Unmoderated test results produced an impressive success rate of over 86%

Redesigning Instagram for Business Growth

• Improvised on the current Instagram User Interface using A/B testing and extensive user research that resulted in more than 60% increase in conversions.

• Implemented extra features that help improve the way users apply filters and edit their pictures from gathered data conducted through re- search of 92 participants.

• Performed ideation, sketching and wire framing and a fully functioning prototype using AdobeXd Mobile Application Development- Showtime movie ticket booking App

• Developed using Android Studio and used Firebase for the database. Brainstormed and designed a functioning android app through user empathy in collaboration with developers.

• Designed the Information architecture through iterative design techniques such as card sorting, affinity mapping

• Collaborated with a cross-functional team of developers, performed interface and interaction design. Prepped- food delivery app

• Designed a Business Model and a mock App for a “Food delivery system".

• Implemented User segmentation for better understanding of diverse audience, Conducted secondary research and created personas, user flows, scenarios and wireframes.

• Developed solutions and Designed prototypes, high-fidelity screens for the same using InVison. Performed various interface principles such as contextual inquiries and Heuristic Evaluations for 20 participants. Certifications

• Visual Elements of User Interface Design and UX Fundamentals by California Institute of Arts on Coursera

• Programming Foundations with JavaScript, HTML, CSS- Coursera by Duke University on Coursera

• Introduction to Web Development by California, Davis on Coursera

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