Paul Larcara

Professional Summary

Skilled entry-level marketing professional driven to develop successful marketing plans that satisfy clients, drive growth, and meet demanding objectives. First-rate attention to detail and creative mindset. Work History

Yew! Deals - Owner/Operator

Oxford, MS / 02/2018 - 02/2020

Yew! Deals was a mobile phone application that allowed local bars and restaurants to advertise digital deals.

Responsibilities include:

• Curated digital deals and managed the structure of mobile app content

• Contacting prospective clients, scheduling appointments, and executing on deals to advertise digital deals on the platform

• Developing and executing a marketing plan/business model

• Managed a portfolio of clients and helped achieve client goals through sales promotion techniques

Inspo News – Marketing Assistant Internship

New York, NY / 05/2019 - 08/2019

Inspo News is a news media startup company that specialized in mobile text-letters and filtering of daily news.

Responsibilities include:

• Tracking feedback as data entry, gathering news articles on the web, and writing condensed copy for mobile text-letter service

• Devised business and marketing strategies using digital strategies and word-of-mouth tactics

• Researched and gathered consumer information about target audience Landmark Resources, LLC - Showroom Coordinator

New York, NY / 05/2019 - 08/2019

Responsibilities included:

• Administrative tasks such as updating apartment listings, maintaining apartment keys, and updating company databases

• Coordinated showing times with tenants, organized presentation, and connected tenants with Landmark to finalize leasing terms adg1af@r.postjobfree.com

M: 973-***-****

Nutley, NJ 07110

Skills

• Verbal and written communication

• Customer Relations

• Project Management

• Product Marketing

• Proficient in Google Ads, Facebook

Ads, PowerPoint, Adobe Photoshop,

and Shopify

Education

05/2020

University of Mississippi

Oxford, MS

BBA: Marketing

Achievements

• K&M Memorial Scholarship Recipient

• Using social ads and word-of-mouth

marketing, I generated $1400 in t-shirt

sales in less than a week

• Lead a focus group of millennials for

Inspo News mobile text-letter and

tracked feedback

• Garnered $1200 in revenue for Yew!

Deals, over 1,000 downloads and

managed 8 different local businesses

• Generated 100 leads for a local bar

after holding an on-campus Yew!

Deals marketing campaign

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