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Digital Marketing Data Analyst

Dallas, TX
October 15, 2020

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DUNCAN MCDONALD 571-***-****


The Richards Group- Quadratic Dallas, TX

Analyst – Decision Sciences June 2019-Present

Worked on over 10 accounts, assuming various roles assisting our clients answer the age-old question of “What would you do if you were me?”

Lead analyst and primary client contact for one of our largest accounts, responsible for overseeing day-to-day tasks and constantly looking for ways to improve our reporting and analyses to generate the most value to the client. Experienced in safely intaking large customer data files, identifying and anonymizing personally identifiable information, appending third-party data, spotting directional trends, and generating actionable insights about our clients’ customers. EDUCATION

Wake Forest University School of Business Winston-Salem, NC Master of Science in Business Analytics May 2019

GPA: 3.6

Relevant Coursework: Probability and Statistical Modeling, Introduction to Programming with R, Introduction to SAS, Data Management, Data Visualization, Business Metrics, Predictive Analytics and Data Mining, Data Analytics and Business Modeling, Digital Marketing Analytics, Prescriptive Analytics, Supply Chain Analytics Wake Forest University Winston-Salem, NC

Bachelor of Arts in Economics May 2018

Minor: Entrepreneurship and Psychology

Relevant Coursework: Economics of Sports, Economics of Industry, Applied Econometrics, Game Theory Wake Forest University School of Business Winston-Salem, NC Summer Management Program June 2016

Relevant Coursework: Accounting, Finance, Strategic Management, Quantitative Analysis, Marketing, Information Systems, Business Law, Business Ethics


Data Management, Visualization, and Modeling: Alteryx, Tableau, SAS, Microsoft Office Suite (Word, Excel, PowerPoint), R, SQL


Volvo Trucks Greensboro, NC

Student Data Analyst October 2018 – Present

• Work directly with Volvo and Mack Trucks at their world headquarters in attempts to solve a customer retention problem

• Use R, SAS, and Excel to clean data, create customer segments, and build a predictive model for customer loyalty

• Collaborate with team of 5 students to identify and solve Volvo’s retention problems, acting as client liaison Campus Recreation, Wake Forest University Winston-Salem, NC Intramural Supervisor; Intramural Official February 2017 – Present

• Manage staff, participants, facilities, and equipment; create accurate program reports on a nightly basis

• Officiate over 100 games since 2017, reducing risks and resolving conflicts BIS Global Tyson’s Corner, VA

Summer Intern June – August 2017

• Promoted fundraising software “CharityEngine” which helps non-profit organizations maximize and streamline their fundraising capabilities and record keeping

• Built and maintained relationships with potential clients via phone and email

• Booked appointments with over 15 different organizations, including a top-200 non-profit, leading to promising long-term opportunities

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