Business Analyst consulting marketing regulatory affairs PMP

Flora Hsu

917-***-**** • *****.*****@*****.*** • 8 Buchanan St., San Francisco, California

M.Sc. in Drug Development with Extensive Experience in Global Marketing & Market Access Market Research • Competitive Intelligence • Financial Modeling • Market Access • Health Economics Analysis EDUCATION

Master of Science in Drug Development & Product Management Sep. 2019-Jun. 2020

– University of California, San Diego. United States Bachelor of Business Administration in Healthcare Administration Sep. 2004-Jun. 2008

– Taipei Medical University. Taiwan

PROFESSIONAL EXPERIENCE

BRISTOL-MYERS SQUIBB Jan. 2017-Feb. 2018

Senior Marketing Associate – Taipei, Shanghai

• Built economic models to present the actionable insights to the senior executives to support business development decisions.

• Analyzed National Health Insurance claims data and provided insights to build the forecasting models.

• Mapped internal sales data and IQVIA data in order to develop customer segmentation. Based on the customer segmentation, I supported to developed Patient Support Program(pilot program) for high prescribers.

• Supported the development of product value propositions and messaging for Taiwan and for China.

• Led team of BARACLUDE accelerate customer adoption and penetrate the market by revamping market strategies.

• Attracted new customers through several highly promoted DTC events and boosted sales 10% within one quarter.

• Planned, organized, and directed medical conferences and HCP events to promote, DAKLINZA. Saw immediate sales increase by 30% and kept market share at 23%.

ROCHE May. 2015-Jan. 2017

Professional Sales Representative (Oncology) – Taipei

• Analyzed secondary market research datasets such as data from IQVIA for specific disease areas in Taiwan: NSCLC and Melanoma market. Identified strategies and resulted in a high market penetration rate (46% of 1st line target therapy of NSCLC).

• Top track of record with 110% of sales in TARCEVA and AVASTIN in Non-Small Cell Lung Cancer at the largest hospital in Taiwan. Successfully identified and closed multiple deals.

• Successfully obtained Special Import Licensing from Taiwan FDA for melanoma drug, ZELBORAF.

• Responsible for developing strong partnerships with KOLs through scientific resource and academic supports. MA in Market Access and Corporate Affairs – Taipei

• Worked collaboratively with internal cross-functional team members and external consultants to ensure successful implementation of HEOR strategies and objectives of oncology products.

• Implemented market access projects to increase patient access for HERCEPTIN, KADCYLA, and PERJETA.

• Engaged in global portfolio strategies, including developing Patient Access Programs for TARCEVA and HERCEPTIN. CHUGAI PHARMACEUTICAL Co. Jun. 2009-Sep. 2014

Sales Representative – Taipei

• Managed over 15 accounts and reached 121% of the overall target, which resulted in 12% of the market share.

• Developed daily sales calls, micro marketing, territory management, and customer engagement plan to realize marketing objectives.

Marketing Specialist – Taipei

• Conducted KOL focus group research with external market research vendors for a new Rheumatology biologic product. (Quantitative and qualitative)

• Prepared Health Technology Assessment (HTA) and performed budget impact analysis of a new biologic product.

• Supported the submission of a Biologic License Application (BLA) and negotiation with the drug committee.

• Comprehensive experience of launching a new product in Taiwan. Familiar with US, EU, and Japan regulations. VOLITION MEDICAL PUBLIC RELATIONS CONSULTING Apr. 2008-Jun. 2009 Consultant – Taipei

• Supported all public relations programs including press conference, patient groups activities, publications, press release, and customer relationship management.

WYETH PHARMACEUTICAL (Pfizer) Jun. 2007-Sep. 2007

Marketing Assistant – Taipei

• Worked closely with Product Managers on multiple product teams. Supported manufacturing supply chain. CERTIFICATIONS & SKILLS

• PMP - Project Management Professional Training (2012-present) Currently renewing the certification

• Python in Data Analysis – UC San Diego (2020)

• Tableau Data Analyst and Desktop Training in Data Visualization – UC San Diego (2020)

• SAS Programming in Biostatistics – National Taiwan University (2018)

• Advanced R for Biostatistics – National Taiwan University (2018)

• Basic Python Programming – National Taiwan University (2018)

• IMS (IQVIA) Tactical Marketing Certificate

• Microsoft Excel, Power Point, Microsoft Project, SAP BI, IQVIA data analytics PROFESSIONAL ORGANIZATIONS

• Initial President of ISPOR Student Chapter at UCSD. Established a partnership with Pharmacoeconomics Network.

• Member of Regulatory Affairs Professionals Society (RAPS): currently obtaining Regulatory Affairs Certification.

• Healthcare Businesswomen’s Association (HBA)

• Cystic Fibrosis Foundation, Tomorrows Leaders Group Member.

• English & Mandarin bilingual

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