Content Marketing and Communications Professional

Elizabeth Quirk

** ******* ****** *****, ** *****

978-***-**** *********@*****.***

Liz is an experienced B2B and B2C content marketing professional with more than four years of technical and analytical experience in developing compelling content that easily scales across multiple platforms, such as website and blog, social media, and email. Accustomed to creating different types of content such as white papers, infographics, webinars, customer success stories, video scripts, blogs and articles. As a freelance writer, Liz has been published in more than a dozen online publications. EDUCATION

Massachusetts College of Liberal Arts North Adams, MA Bachelor of English: Communications 2012-2016

Concentration: Journalism

PROFESSIONAL EXPERIENCE

Qstream Inc., Burlington March 2020 - April 2020

Creative Content Writer

● Created high-quality content, including case studies, keyword-focused blogs, and other product marketing collateral while optimizing SEO across multiple platforms including web and social media.

● Collaborated with the director of marketing, customer success team, product development, and other creatives to meet objectives, generate leads, increase site traffic, and support sales activities.

● Maintained editorial calendars for both web content and social media, as well as managed Qstream social media accounts (LinkedIn, Twitter and Facebook) via Hubspot. Solutions Review, Woburn February 2017 - March 2020 Corporate Communications/Marketing

● Created strategies to represent Solutions Review favorably and maintained positive contributions to social media communities. Developed and expanded relationships with industry experts, leaders and other local key stakeholders.

● Boosted lead generation while reducing cost by 50% by optimizing marketing automation and lead nurturing processes through content, email, and social media channels.

● Collaborated with the business development team in the design and execution of marketing communication initiatives including: digital marketing and event marketing content (promotional support of in-person and online events).

Content Marketing Editor

● Responsible for growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (white papers, infographics, buyer’s guides, etc.)

● Increased organic site traffic by 300% in two years through SEO optimization and social media marketing.

● Helped generate over a million media impressions by developing relevant blogs/articles via Wordpress relating to current market trends.

Rockport Custom Publishing, Beverly May 2016 - Present Freelance Writer

● Plan, arrange, and conduct interviews in preparation for writing in-depth magazine articles. Over a dozen published in Digital Output Magazine and Software Magazine.

● Develop original content related to project specific areas, stay updated on grammar, edit and proofread drafts.

● Shape unique marketing messages with top-notch editorial content to convey important details on company, products, goods, and services.

JCPenney Portraits, Danvers August 2016 - January 2017 Studio Photographer

● Provided a welcoming and warm experience behind the camera taking high quality photographs.

● Responsible for managing and maintaining studio equipment; lighting, DSLR cameras, props, etc.

● Helped maintain studio profit by booking appointments, selling packages and photographs, all while providing excellent customer service.

The MCLA Beacon, North Adams September 2013 - May 2016 Staff Photographer

● Attended and photographed various college events on and off campus in order to support and frame written news articles, including events, features, and architecture.

● Managed creative suite of software and tools (Photoshop and InDesign) to edit images for color correction and a variety of other factors.

TECHNICAL SKILLS AND STRENGTHS

● Wordpress

● Hubspot

● Microsoft Office

● Adobe InDesign

● Adobe Photoshop

● Canva

● Social Media Management: LinkedIn, Facebook, Instagram, Twitter.

● Salesforce

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