Inside Sales Manager
Resume:
Craig McFarlane
Carlsbad, California 92011
*********@*****.***
Manager, Inside Sales experience
Strong closing background
Leads, inspires, controls, organizes and directs both the tactical and strategic activities. Develops systems and tools to enable and track optimal sales performance. Ensures a high level of liaison with other departments & staff to ensure co-ordination of activities and understanding of common goals. Provides regular reports on status of specific sales, the market and competitor activities. Represents the company professionally, ethically and morally at all times.
• Sales Development activities include developing training plans with employees to ensure they have the necessary expertise to successfully perform their jobs, provide ongoing guidance to employees.
• Performance management activities include setting performance standards, ensuring employees have appropriate and realistic job goals, providing ongoing feedback about employees’ performance, conducting performance appraisals, including assessing how the employees have performed and how they can improve their performance, developing performance improvement plans and providing rewards for employee accomplishments.
• Directly assists at high value customer accounts to facilitate the sale of products and services. Ensures that Inside Sales personnel record timely and accurate account/contact details within CRM database. Responsible for ensuring that commitment to customer satisfaction is performed, delivered, and constantly improved.
• Routinely forecasts, monitors, and controls expenses within assigned expense budgets. Routinely and accurately forecasts customer demand (i.e., product quantities and dollars, orders, shipments).
• Performs other duties as assigned. All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities. Business Development/Sales Executive for Internet Advertising and Technology Companies After 9 years working with Intel as a Product Manager for their Private Business Software division, left to enter the internet advertising world during its expansive growth period in 2004 with the start-up IGETNET, Inc. At IGETNET, as the VP of Business and Product Development, managed the development of our primary product, a browser modification tool, and the development of new business partnerships. At IGETNET, Inc. led the development of partnerships with Visa, Mastercard, Home Depot, Toys R Us, WalMart, Overstock.com resulting from a key partnership with LinkShare (now Rakuten Marketing) that led to increases in traffic to their affiliate advertisers increasing revenue for IGETNET, Inc. to over $9M in its first year. Left IGETNET, INc. in 2006 to start own pay-per-click advertising company, Frazoo. Grew Frazoo to do over $3M in revenue providing traffic to 1st tier search engines, Google, Yahoo, Bing, Ask.com, LookSmart.com, Lycos.com via our proprietary search network resulting in over 1 Billion searches a day. The acquisition of our primary search partner led Frazoo to close operations in 2012. Since 2012, as the COO of Spotliteads.com led the development of key partnerships with LookSmart, SuperPages.com, Local.com to do over $1M in revenue. Core Competencies Include:
Sales –Establishing Long-Term Sustainable Partnerships- Marketing Strategy - Strategic Planning
– Product Development - Staff Development & Training – Internet Publishing PROFESSIONAL ACHIEVEMENTS
Product Manager of the Year, created new products and worked with the product development team in the banking software line to develop and modify existing products and services, increasing product offerings that better meet customer needs,Intel from 1999 to 2001 President’s Club Sales Award,achieved the highest sales within our business development team, Intel from 1999 to 2001
Secured Partnership with Yahoo, that brought in $200,000/day in revenue for IGETNET, Inc. Closed MySpace.com, to grow our user network increasing the quality of the traffic we could provide to our advertisers increasing our user base by 30%
Secured a Partnership with InfoSpace, the primary Google feed provider, allowing Frazoo to send our traffic to Google advertisers.
Acquired BrandClick.com,for Frazoo transferring ownership of patented proprietary In-Text advertising software that increased quality of ad content and targeting, in addition to increasing our publishing network by 1,000 members.
PROFESSIONAL EXPERIENCE
Spotliteads.com 2012 to Present
Inside Sales Manager / COO
Carlsbad, CA
Frazoo 2006 to 20012
Inside Sales Manager/ VP of Business Development
Huntington Beach, CA
IGETNET, Inc. 2004 to 2006
Inside Sales Manager and Senior VP of Business Development Irvine, CA
Intel 1997 to 2006
Product Development Manager
La Jolla, CA
EDUCATION
1986, BS, Computer Science
Indiana University
TRAINING
Received:
- CRM Systems - AdKernel Internet Advertising Software Delivered:
- Intel Sales Trainings
- Intel Product Trainings
- New Hire Sales Trainings, IGETNET
- New Hire Product Trainings, IGETNET
PROFESSIONAL
- ADTECH
MEMBERSHIPS
- S
BOARD SERVICE
- Non-profit in Orange County
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