Copywriter, Content Creator, Marketing Coordinator, Event Planner

Robert Recker

Parma, Ohio ***** 440-***-**** *********@*****.*** linkedin.com/in/bob-recker

August 31, 2020

Dear Hiring Manager, or Hiring Team,

I appreciate your consideration of my resume for potential open roles. With more than a decade of experience in Marketing for a Forbes 20 company, including extensive background in marketing coordination, event planning, copywriting, content creation, editing, and project management, I’m confident I would be a great fit for your team.

My main focus the last seven years has been planning and executing trade shows and corporate meetings. I have managed over 500 events and am four courses from obtaining my CTSM (Certified Trade Show Marketer) Certification. Unfortunately, with the COVID-19 pandemic forcing the cancellation of over 30 events this past spring and disrupting the events landscape for the foreseeable future, my company made the business decision to eliminate my role.

On the positive side, this change will allow me to showcase my well-rounded marketing skills and experience I have gained. I have led the creation of hundreds of show-related assets, including fliers, brochures, print and web advertisements, and email campaigns. In recent years I coordinated the creation of interactive booth materials, including videos, demos, and webinars. I recently helped design two eBooths for virtual trade shows.

I also initiated a number of new processes to increase efficiencies:

• Institution of scorecards for 75+ shows per year to consolidate quantitative and qualitative data into easily digestible reports

• Automated distribution and ROI measurement of 7,000+ annual leads through Salesforce

• Overhauled sponsorship approval process to reduce executive review time by 80%

Additionally, I have always been a copywriter, content creator, and editor at heart, having started my career managing a staff of seven at a chain of community newspapers. I also have 11+ years of technical copy experience, writing and revising 1,000+ product descriptions and proofing 1,000+ pages of catalog each year as a copywriter and proofreader.

I would be happy to discuss my qualifications and their fit for any potential open roles with you in more detail. Thank you so much for your time and consideration.

Sincerely,

Robert Recker

Robert Recker

Parma, Ohio 44134 440-***-**** *********@*****.*** linkedin.com/in/bob-recker

MARKETING COORDINATOR, COPYWRITER, CONTENT CREATOR, EDITOR, & EVENT PLANNER

Accomplished coordinator, writer, editor, and event planner with diverse marketing experience. Proven background in driving creation of innovative collateral, succeeding under tight deadlines, managing product and solution campaigns, securing consensus, streamlining processes, and solving problems. Possess advanced skills in project management, creative and technical copywriting, content creation, editing, event planning, and budgeting. Strong communication and interpersonal skills. Core Competencies include:

Cross-Functional Collaboration Creative & Technical Copywriting Logistics & Vendor Management

Communications Engagement Content Creation Budgeting & Cost Control

Event Coordination Proofreading & Editing Staffing Leadership

PROFESSIONAL EXPERIENCE

Cardinal Health at-Home Solutions Twinsburg, OH May 2009 – July 2020

MARKETING COORDINATOR, COPYWRITER, & CONTENT CREATOR, May 2009 – July 2020

Coordinated development of, wrote content for, and proofread hundreds of marketing materials and seven product catalogs/1K pages per year.

Coordinated creation of innovative marketing collateral to match targeted audience, including fliers, sell sheets, brochures, mailers, advertisements, emails, web banners, and more.

Supervised creation of interactive materials, including webinars, demos, videos, and eBooths.

Led cross-functional collaboration to align strategy and customize assets to audience.

Developed partnerships with 100+ industry trade groups to generate 7K+ leads annually.

Drove launch of three key service platforms via coordinated, multi-channel campaigns.

Enhanced partnership with top customer by initiating exclusive Welcome Kit program.

Helped integrate new Cardinal Health branding for five business units by updating external collateral, sales enablement materials, and customer communications.

Wrote and proofed 1K+ product descriptions annually while maintaining 40K-product database.

Saved company 50% on third-party writing/proofing costs on catalogs via outside contract.

Promoted conformity to brand and grammar standards by creating first company styleguide.

Ensured consistency of claims and statistics by compiling first company capabilities library.

Gained proficiency with Microsoft Office Suite, Wrike, Adobe Acrobat, FileMaker, and Salesforce.

TRADE SHOW & CORPORATE EVENTS COORDINATOR, January 2013 – July 2020

Led end-to-end coordination, including registration, staffing, logistics, budgeting, marketing strategy, asset creation, and compliance for 75+ events per year. Completed 28 of 32 courses required for CTSM (Certified Trade Show Marketer) Certification.

Supervised leads collection resulting in 50+ new accounts with estimated $7MM revenue, a 900% ROI in CY2019.

Reduced cost $250K by creating in-house shipping process for regional shows.

Saved $60K by researching new booth manager’s historical spend versus initial quotes.

Balanced ~$700K budget through meticulous bookkeeping and negotiated cost savings.

Recouped and repurposed $200K in cancelled show funds due to COVID-19 in spring 2020.

Created events scorecard to provide informed recommendations on future attendance.

Automated distribution/ROI measurement of 7K leads annually utilizing Salesforce.

Reduced executive sponsorship review time 80% by streamlining approval process.

ROBERT RECKER PAGE TWO

Overhauled customer networking events and booth premiums to ensure industry compliance.

Served as lead planner for 2019 corporate conference of 250 employees, including venue selection, catering, educational tracks, staffing, teambuilding, budgeting, and show evaluation.

Acted as lead planner for 2017 summit conference of 400 customers and employees, including logistics, coordinating sales team, and networking events with key customers/manufacturers.

Record Publishing Company Stow, OH May 2005 – May 2009

NEWSPAPER SENIOR EDITOR

Supervised four weekly newspapers (circ. 25K) and four news websites while assisting six sister newspapers.

Managed staff of seven reporters/editors.

Assigned/wrote articles and editorials, edited, paginated, took/edited photos, designed graphics.

Gained expert knowledge of AP Style.

Gained proficiency with NewsEditPro, Photoshop, Quark XPress, InDesign, and website administration.

EDUCATION

BOWLING GREEN STATE UNIVERSITY: Bowling Green, OH

Bachelor of Science (B.S.), Print Journalism

PROFESSIONAL DEVELOPMENT

CERTIFIED TRADE SHOW MARKETER (CTSM): Completed 28 of 32 courses for CTSM Certification

AFFILIATIONS

CARDINAL HEALTH D&I MULTI-CULTURAL COUNCIL, January 2019 – July 2020

Created companywide newsletter highlighting diversity and inclusion, with goal of improving organizational culture and performance. Coordinated activities enabling all employees to bring their best selves to work each day, including several racial inequality panels attended by 500+ employees.

CARDINAL HEALTH CHARITY AND VOLUNTEER COMMITTEE, January 2010 – December 2018

Chaired seven annual Holiday Charity Drives totaling $250K+ in donations. Raised additional $250K in partnership with the Cardinal Health Foundation to support community nonprofits. Planned and promoted 12+ charity and volunteer events per year. Wrote companywide email communications.

CARDINAL HEALTH BLACK BELT COMMITTEE, February 2017 – August 2018

BRANDING INTEGRATION PROJECT, October 2013 – April 2014

NATIONAL SENIOR GAMES, March 2013 – July 2013

CARDINAL HEALTH SAFETY COMMITTEE, January 2011 – December 2015

SKILLS

•Creative and technical writing to match audience with message and brand consistency.

•Engaging communications to all levels – individual contributor to executive.

•Advanced proofreading and editing skills with passionate attention to detail.

•Budget preparation and monitoring with a penchant for cost-savings.

•Problem-solving using creativity, reasoning, and experience.

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