Sales Manager

Russell Wuerffel

Oceanside, CA ***** *******.********@*****.*** 858-***-****

BUSINESS MANAGER

QUALIFICATIONS

Business management professional with extensive experience and a proven record in marketing, analytics, leadership and administration. Combined with a blue-collar upbringing and a white-collar education, will bring effort and knowledge to exceed organizational goals.

Business Development

Communication Skills

Leadership

Organization/Budgeting

Marketing Expertise

Proposal Development

Strategic Planning

Disciplined Approach

Communication Skills

EMPLOYMENT HISTORY

San Diego Padres, San Diego, California 06/17 - Current

Manager, Retail and Game Used Memorabilia

Established a game used memorabilia program from scratch that was profitable in the first year in existence generating over $200,000 in new revenue. Second year growth was a 108% increase over year one, meeting calendar year revenue and budget goals. by August 1ST created by establishing a marketing plan to target sports fans and draw personal connections to the product.

Reviewed $7,000,000 of Delaware North retail purchases for in stadium sales generating over $16,000,000 in retail sales while working with the Delaware North retail staff to ensure core items were maintained in stock year-round.

Oversaw YOY growth within retail as one of only two teams to see increase in retail revenue with a losing record. FY18, achieved 21% growth to top line and increased bottom line 3%, over FY18 plan. Padres 2018 season metrics vs. 2017: increased top line 5.4% and per cap 12.1%, with Padres landing last in the NL West in 2018. FY19 YTD top line sales currently up 45% over plan. Padres 2019 season metrics: Top line up 75.1% and per cap up 51.8%, vs. 2018.

Dick’s Sporting Goods, Escondido, California 06/16 - 06/17

Hardlines Manager

Achieved 58% YOY growth over the previous calendar year while growing return customers 40% by improving customer service standards.

Responsible for the scheduling, hiring, termination, supervision and training of 47 sales associates with a retention rate of 72% in a typically high turnover job.

Fanatics Authentic, San Diego, California 03/14 - 02/16

Manager, Memorabilia Procurement

Generated over 1,000 leads and a nation-wide list of collectors to maximize sales opportunities not just in stadium, but nationally 365 days a year. Building sales nationally led to increased sales at higher prices.

Increased sales by 34% from year one to year two through training game day staff and building client relationships. Building interest in collectors has led to repeat customers and been a driving factor in increased sales.

United States Navy, San Diego, California 09/13 - 02/16 Leading Chief Petty Officer (Supervisor)

Supervise 17 junior personnel in corrective and preventative maintenance on AN/SQQ-89(V)15 SONAR System. Responsible for classified material, which is used during preventative maintenance and Anti-Submarine Warfare Operations.

Established a training program implementing weekly training that encompassed job and personal development training leading to 73% advancement within the division and 2 sailors selected for Sailor of the Year in their respective pay grades.

Subject Matter Expert responsible for the entire Anti-Submarine Warfare area for 2 operational deployments to include ASW operations in the South China Sea.

United States Navy, San Diego, California 05/11 - 09/13 Leading Petty Officer

Generated schedules and distributed manpower while prioritizing the daily divisional workloads of 15 personnel.

Supervised dry dock repairs and maintenance to ensure a fully operational sonar system in time for certification for deployment and a successful hull swap.

United States Navy, Auburn, Alabama 02/08 - 05/11

Recruiter in Charge

Number 1 recruiter in the state of Alabama in 2009 with 36 sailors enlisted in the fiscal year, 9 sailors more than the next closest recruiter in the state.

Enlisted over 100 sailors for service in the United States Navy and consistently met goals earning Navy Recruiting Station Auburn accolades as the top medium sized station in the country in September 2010.

EDUCATION

National University, San Diego, California 02/2021

Masters of Business Administration

National University, San Diego, California 03/2019

Bachelor of Business Administration, Marketing

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