Marketing Legal

Mayuri Das Paralegal

Bangalore ******; Karnataka, India +91-974*-***-***

********@*****.***

SUMMARY AND OBJECTIVE

A content management professional with 7 years of experience in managing, developing, editing, and analyzing content; possessing expertise in content writing, business writing, and legal writing. Seeking a challenging role that would enable me to contribute to an organization’s growth as well as develop and hone skills that allows me to establish an enjoyable career.

SKILLS AND COMPETENCIES

CONTENT WRITING AND EDITING

As a content writer, I have curated marketing content for multiple businesses across the USA. Core responsibilities of the job were to understand the needs of the clients, follow the guidelines, and create captivating content for their websites. Thorough with AP style, the writing style had to conform to the internal style guide also. Primary responsibilities also included creating error-free copy that is conversational in tone.

CONTENT MANAGEMENT

Understanding the clients’ requirements and the business is paramount in creating catchy content. I had to research thoroughly on the services and write content based on that research and information. The websites were being worked on a CMS tool called “Salesforce.” I also coordinated with three internal teams to make sure that the final copy and design of the websites were impeccable and according to the clients’ requirements.

SEARCH ENGINE OPTIMIZTION

I have written Meta title and Meta descriptions for the pages created, by analyzing and understanding the relevant keywords for SEO. I have written crisp and precise keyword-friendly content so that the clients can meet their business objectives through the websites. Writing keyword-rich copy was also a must.

LEADERSHIP

Trained a team of 5 new employees and making them understand the nuances of different business requirements, internal rules, and guidelines. Having maintained an accuracy of 98%, I was also given the additional responsibility of job assigning and keeping the daily tracker updated.

SAMPLE WORK: https://eunimart.com/blog/cross-border-e-commerce-the-game-changer/

EXPERIENCE CHRONOLOGY

PARALEGAL STATE STREET SERVICES INDIA PVT LTD JUNE 2019 – PRESENT

Responsible for handling SEC (Security Exchange Commission) filings for financial services clients in USA, including creating business prospectuses. Also, creating extensive minutes for quarterly board meetings with legal implications, and preparing the agendas beforehand. Using Content Management tool called “ArcPro” for managing large legal content projects for future reference.

CORE RESPONSIBILITIES:

●ArcPro – CMS tool

●Editing Legal content in compliance with internal style guides

●Stakeholder/Attorney communication

●Creating Legal synopsis of the board meetings

●Creating prospectus for attorney

USER EXPERIENCE WRITER ACCENTURE JANUARY 2019 – JUNE 2019

Assisting in the creation and editing of all project communication - project proposals, research reports and design documentation. Create content for design-research activities e.g. workshop communication, chatbot dialogue flow, creative copy for web user and interface, discussion guides etc. Contribute to ideation sessions and apply design thinking methodologies. Working closely with Team Leads on User Research and Usability Testing. Working alongside graphic designers to optimize products and services.

CORE RESPONSIBILITIES:

●Chatbot content

●Design thinking

●User experience writing

●Web and app content architecture

●Research

●Blog writing

COPYWRITER TCS DECEMBER 2016 – AUGUST 2018

Created marketing content for large-scale to medium-size businesses on a CMS tool called “Salesforce”. Made sure the content created was relevant to the target audience. Wrote meta title and descriptions for SEO. Produced copy that was error-free.

CORE RESPONSIBILITIES:

●Marketing communication

●Creating keyword-rich content

●Coordinating with three different teams

●Researching on the services provided by the client

●Create error-free copy

CONTENT ANALYST THOMSON REUTERS SEPTEMBER 2015 – SEPTEMBER 2016

Editing and proofreading articles and blogs for the websites of U.S, U.K, and Canadian attorneys, conforming to AP style guide, and existing website style. I did the final review of the legal blogs written by in-house (USA) writers and provided them timely feedback. Copy editing the firm view page of the clients in internal “findlaw” directory. Thorough with all practice areas of legal field. The blogs and articles also needed to be reviewed factually besides the obvious checks like grammar and sentence construction. Eventually, was moved to the copywriting team where I wrote legal websites for attorneys in U.S. Creating informational and marketing content for the attorneys’ target audience.

CORE RESPONSIBILITIES:

●Editing legal blogs and articles

●Checking the facts mentioned in the source article

●Thorough check of grammar

●Copywriting legal websites

●Providing timely feedback to in-house writers

●Creating legal content for the target audience

CONTENT ANALYST THOMSON REUTERS SEPTEMBER 2015 – SEPTEMBER 2016

Writing customer facing communication for Amazon (UK and USA). Editing the content of the products and checking the virtual inventory to make sure that the product information reflecting on the Amazon website is free of error. Part of the job was also making the sellers aware about the policies and coaching them on any discrepancies regarding their inventory stored across warehouse. Worked on various tools to fix the exact issue that sellers were facing regarding inventory, payment, listings, and webstore.

Countries: UK, Germany, Spain, Italy, France USA and Canada.

CORE RESPONSIBILITIES:

●Writing consumer facing content through emails

●Troubleshooting seller’s issue

●Providing timely support

●Changing the content of the product detail page

●Providing timely feedback to in-house writers

●Creating legal content for the target audience

●Working with many teams across the globe to get resolution

●Checking inventory

●Troubleshooting seller’s issue/s

●Writing clear and crisp content explaining the policy

●Explaining Amazon’s policies to the sellers

EDUCATION

● 10th standard: CBSE (Himachal Pradesh)

● 12th standard: CBSE (Himachal Pradesh)

● B.A Journalism, English and Psychology (Bangalore University)

I hereby certify that the above stated information is true and correct to the best of my knowledge and belief.

- Mayuri Das

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