Sales Manager

ANAITÉ BALSELLS

******.********@*******.*** • 860-***-****

PROFESSIONAL EXPERIENCE

PHILIP MORRIS INTERNATIONAL (2017 – 2020)

Retention Manager, 2020

Manage the consumer lifecycle and retention marketing strategy

Plan, develop and implement the eRetail marketplaces strategy and expansion

Increase NPS score and reduce consumer time/effort while contacting different support channels Customer Care Manager / Retention and Loyalty, 2017-2020

Lead the customer loyalty and retention strategy; program implementation, performance and optimization

Increase NPS score and reduce consumer time/effort while contacting different support channels

Provide the commercial infrastructure necessary to support the launch of Reduced Risk products DOW JONES (2016 - 2017)

Research Analyst

Perform syndicated study analysis in order to support ad sales.

Conduct proprietary market research to provide key consumer insights.

Keep track of circulation performance for US, Asia and Europe. PHILIP MORRIS INTERNATIONAL (2012 – 2016)

Consumer Insights Coordinator, 2015 - 2016

Conduct market research studies to determine trends in consumer preferences.

Provide insights regarding new launches to complete the 3YP. Strategic Planning/Business Development Coordinator, 2014 - 2015

Perform industry volume forecasts, pricing and tax analysis, cannibalization models, illicit trade tracking and impact analysis to determine commercial performance for Central America.

Construct staff meeting and 3YP performance presentations for Central America management team. Sales Coordinator / Senior Information Analyst, 2012 – 2014

(Progressive increase in responsibilities in the sales department)

Monitor the sales allowance and lost goods budgets and initiatives.

Introduce a central sales information reporting system, including key sales reports.

Present monthly sales results to management team.

Successfully implement an on-time electronic invoicing system for product distributors. CONSULT CENTROAMERICANA

Macroeconomic and Financial Data Analyst, 2011 - 2012

Carry out comprehensive data analysis for a wide range of financial studies. UNITED NATIONS POPULATION FUND

Information Analyst, 2009 - 2010

Construct a centralized information database to measure the efficiency of government social programs. Additional professional experience includes: Intern (2009) at Guatemalan Stock Exchange. EDUCATION

Texas A&M University at Universidad del Valle de Guatemala Master’s Degree in Applied Economics and Business Administration (2011) Universidad del Valle de Guatemala

Bachelor of Sciences in Industrial Engineering (2009) TECHNICAL EXPERTISE

Proficient Microsoft Salesforce, Visio, Outlook, Access, SAP, Business Objects, Xcelsius, Comscore and Omniture. Advanced in Excel, PowerPoint, Word, Nielsen Answers and EZTab.

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