Ammar Adra

Address: UAE– Dubai

Email: adfaq8@r.postjobfree.com

Date of Birthday: 04/8/ 1984

Nationality: Syrian

Mobile: 009***********

Languages: Arabic (native), English (Fluent)

Residence Visa

Driving License – UAE

Summary:

Communications professional holding an MSc in Corporate & Marketing Communications Sciences with eight years’ experience in areas such as:

Strategic Communications Plans

Oral Communications

PR Management

Marketing Communications Management

Media Relations Management

Writing Articles

Public Relations Training

Internal & External Communications

Public Relations Campaigns

Media Coverage Analysis

Social Media

Professional Experience:

22/11/2019, Communications & PR Senior Specialist at Cosmopole – Abu Dhabi -UAE

Supports in developing and delivering annual external communications plans.

Develop and manage PR & Marketing Communications strategies. (Marketing Segmentation -B2B -B2C)

Develop targeted communications programs intended to increase awareness.

Oversee the operational plan of PR & Marketing.

Plan specific activities from identifying newsworthy stories, collating media content briefs, development of media facing material, coordinating media training, organizing media events, liaising with media reporters and coordinates with internal resources and external third-party providers as required.

Monitor and analyze effectiveness of PR campaigns and communicate insights to management.

Provide effective crisis management solutions in the times of need.

Managing client’s relationships.

Develop corporate messages (ie key messages, brand voice, narrative, communications playbook).

Support in identifying and proactively leveraging on media opportunities, with a priority on achieving regular coverage in the UAE media and other set markets.

Proactively build and foster relationships with national, international, and local social, broadcast and print media as well as influencers.

Monitor and assess key trends (i.e. media trends, consumer drivers/attitudes and competitors’ activities, industry related legislations) that may impact the corporate brand or business and recommending new innovative communications approaches.

Content creation in English and Arabic (press releases, proofreading, Q&A, media briefing, campaign briefings).

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Keeping ahead of PR & Marketing Communications services that will enhance the agency’s client offering.

Develop the knowledge and practical approach of SEO.

15/08/2014- 15/04/2019, Senior PR Account Manager at Aviareps – Dubai-UAE

lead the PR strategies from formulation through to execution aligning them with the client’s key.

Writing the press releases which fit with editing policy of our clients and their key messages and translating the English Versions into Arabic.

Distributing the press releases in the media via CisionPoint, and follow up with journalists, reporters, and Editors, in order to achieve good coverage.

Conducting media monitoring to prepare the clipping report after calculating the PR value for each press release that published in newspapers, magazine, and websites. (Barcelona Principles).

Manage media relations based on pure communications, credibility, and persuasion.

Planning for PR campaigns that enhance the portfolio, image, visibility, and reputation of our clients.

Reviewing and approving press kits, press releases, editorials, media interviews inquiries and all PR collateral etc.

Maintains close and frequent contact with clients and strengthens rapport between the company and the client.

Develop the office’s social media services, strategy development and implementation as per client requests.

Develop Marketing Communication Strategy based on thorough research and use SWOT & PESTLE analysis.

Planning for corporate social responsibility (CSR) according to a client request to help him to create a preemptive strategy and positive impression among internal and external audiences alike.

Actively participate in new business development including proposal writing.

Consult with advertising agencies to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Confer with the labor relations manager to develop internal communications to inform employees of various company activities to create a unified sense as always.

Keep track of impending deadlines and ensure all work is completed in a timely manner.

Deliver on agreed agency and client portfolio KPls.

Works harmoniously with fellow employees.

03/03/2013 April- 06/05/2014 May–PR &Media Supervisor at Al Gharbia Newspaper, Abu Dhabi-UAE

Assists Public Relations Manager in planning, coordinating and executing public relations activities to promote a positive image.

Collaborating with the advertising and marketing staff to ensure all advertising campaigns project the correct company reputation.

Observe and report on social, economic and political trends that might affect employers.

Ensures that supervisors are kept fully informed regarding the activities and plans of individuals and clients.

Conducting media coverage to publish press releases in our newspaper such as

Opening Al yamm Villas resort.

Eastern Mangroves “ingredients restaurant “.

Liwa Date festival.

Emirates Identity Authority.

Abu Dhabi University

Writing and translating press releases and English news into Arabic and building a mutual relationship with journalists.

Contacting Media monitoring to collect the information concerning press releases and news about our clients.

Coordination with all Mass Media including TV, Newspaper - Magazine.

Find the best way to carry out the PR Campaigns based on Research – Situation analysis – Identify objective –Identify audience's -Key message- Strategy – Tactics – Timescale- Budget- Evaluation.

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

March 03/ 02/ 2012 – April 2013, PR Account Executive

The Idea Agency “Marketing Communication &Creative Solutions” in Dubai

Fully in charge of liaising, organizing, and implementing all PR strategies across a number of accounts and surpassing the client’s expectations.

Assist in writing the PRs for the Agency clients including the writing of initial drafts for questionnaires sent by the press if they are urgent and the client is busy.

Writing communicative messages for clients to inform them of the latest news about new services.

Assist an implementing Public Relations Campaign.

Monitor the media including newspapers, magazines, journals, broadcasts, newswires, and blogs and send all the coverage to the clients whose accounts you will be working on.

Assist in providing the Marketing solutions based on situation analysis &research to identify objectives

January 2008 – March 2011.

PR Account Executive, Day press, Syria

Writing press releases.

Build exceptional relationships with the press and achieving the mutual relationship with journalists based on credibility.

Devise, develop and implement media relations strategies including the identification of key media.

Contribute to planning and implementation of the organization’s media agenda.

Provide support and advice to the management board in all issues related to media.

Collection and ongoing maintenance of database-specific information to journalists and participants in the activities and events center.

Collating and analyzing media coverage.

Fostering community relations through events such as open days and through involvement in community initiatives.

PR to support fundraising, publicity to promote services and the other projects via:

Events Publications Press releases & Interviews

Education and Qualification:

2018 – 2019, MSc - Corporate & Marketing Communications - Middlesex University Dubai, United Arab Emirates (Merit).

Dissertation Title: The Role of CSR in Shaping the Customer Loyalty in The Banking Sector in the

UAE

It has been an exciting program that allowed me to explore contemporary themes in the theory and practice of corporate marketing communication, within an established and intellectually rigorous context and framework. Where there was a research that continues that aims to prop up organizations with effective marketing communications programs that have not only theoretical understanding but also the skills and competences to apply this knowledge in real life. In response to this need, the MSc program combined conceptual and theoretical thinking with the opportunity to develop practical insight and application.

This course allowed me to choose from a range of optional modules that build upon the content of the core modules and explore more specialized and niche aspects of PR & communications. So, I had options to choose from different aspects of communication, for instance, (a) focus on marketing communications; (b) consumers and stakeholders; (c) strategic communications approach. The course featured several different modes of learning that range from traditional lectures and seminar sessions where I engaged with concepts and theories, explore key questions, and carried out tasks such as devising and analyzing marketing activity.

Modules Studied:

Strategic Brand Management

Communication, Persuasion, and Media Strategy

Research Methods and Dissertation

Public Relations and Crisis Communication

Creative Strategy in Advertising

Cross-Cultural Communication for Global Brand

Experiential Marketing and Events

2005-2010, Bachelor of Art in Media Sciences, Damascus University – Media College, Syria

Principle fields and areas, I have studied:

Communicating Globally

This course explores how people around the globe communicate to inform, to entertain, to relate, and to persuade. It compares media in the Middle East with media in other parts of the world. It also looks at how communication professionals in public relations and advertising, special events management, magazine publishing, different parts of the world and how culture, history, and politics affect their work.

Writing for Public Relations & Advertising.

Writing skills for advertising, public relations, sales promotion, and marketing. Basics of writing advertising copy, news releases, copy for promotional publications and scripts for infomercials, video news releases, and other audio-visual messages.

2009-2010, Diploma in Public Relations- International Public Relations Association (IPRA).

Project Title: The Role of Public Relations in Shaping Public Opinion

Modules Studied:

Leading Public Relations Campaigns, Effective Media.

Relations, Public Relations Psychology, the Best Way to appear in Media,

Writing for Public Relations, the Public Relations between Theories and Practice.

This course included some effective workshops

In addition, I have a membership for two years from International Public Relations Association

Communications & Media Training/Workshops:

October 2009, Media Skills for Public Relations course:

Al Jazeera Media Training and Development Centre Doha – Qatar.

• Developed the main methods in leading public relations campaigns

• Stimulating the functional performance

• Preparing press releases and crisis management

• Enhanced communication skills

• Developed the ability to improve the reputation of media organizations.

Skills:

Language Skills:

Arabic: native

English: excellent reading, writing and speaking

IT Skills:

PowerPoint

Excellent user

Excel

Excellent user

MS Office & Internet

Excellent user of these software packages for professional office environments and for research purposes

Additional Skills:

Planning and implementing of public relations programs, production of information leaflets, team management

Skills, planning and implementing communication and media research, administrative skills. Social survey.

Aleppo – Syria, 2007 -2008 (Voluntary Work) at AKDN

Dear Sir or Madam,

I am writing to express my interest in applying for vacancies in your organization.

I am currently employed as a Communications & PR Senior Specialist at Cosmopole directly reporting to the Senior Account Director.

I have a total of 8 years of full-time work experience. I believe that the skills I have acquired in the course of my professional and educational experiences will be valuable assets to your organization and/or your clients.

Attached are my contact details and a detailed CV for your review. I would appreciate the opportunity to speak with a member of your recruiting team in due course. Thank you very much for your consideration.

Sincerely,

Ammar Adra

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