Social Media Marketing
Resume:
RESUME
GokulaPriya J
***************@*****.***
https://www.linkedin.com/in/gokula-priya-j-065517173/ Professional Summary
Analytical, results-driven graduate eager to utilize skills and knowledge gained through education and experience to assist organizations in developing also executing marketing strategies to drive business growth, willing to utilize my skills to take responsibility and contribute significantly. Employment history
Marketing Intern, K7 Computing PvtLtd. chennai, Tamil Nadu
(K7 is a product based corporate company who are in the market for the past 27 years) Dec. 2019 – Present
Market research and Market Analysis of competitors on business security products based on their pricing and features of the product and analysis of positions in webpage.
Compiled the list of competitors pricing in UK,US and Singapore along with that identified their social media pages and analysed the type of website where their products are promoted (directly/indirectly).
Identified the e-commerce website where competitor products are sold other than their official site and sent quotation through their contact page for selling products in their site. Indirect promotion of product through other online webpage.
Google keyword identification for product purchase(keywordtool.io, ads.google.com).
Creation of excel workbook for pricing based on popularity, low to high cost.
Document creation is made for posting about the product in various websites.
Analysis on the various Indian sites where the competitor products are listed and segmented it based on the type of site.
Using Google tool identified the back links of competitor products( smallseotools.com).
Identification of business directories and classifieds.
Search suggestions from top providers on internet - soovle.com ( to include in blogpost and website content).
Marketing Intern, TVS Motor Company Pvt Ltd. Bangalore, Karnataka Jun. 2019 – Jul. 2019
Did a project on "customer enquiry process" and "Marketing Automation" in the sales head office of TVS Motor Company in Bengaluru.
Education
Rajalakshmi Engineering College, Chennai, Tamil Nadu MBA, Marketing and Finance, (pursuing) – 88%
VIT University, Vellore, Tamil Nadu
Bachelor of Arts, Computer Application, May. 2018 – 85 % Auxilium Girls Higher Secondary School, Vellore, Tamil Nadu High School Diploma, SSLC and HSC, Apr. 2015 – 76% Publications
Published an Article on “Job seekers Vs Job creators” in Sonnets’19.
“Green HRM- practice in organization” in IOSR journal of business and management(JBM).
“Consumer awareness towards green products and its impact” in Research and Scientific Innovation Centre.
Co-curricular Activities
Undergone professional training in “FINMARK Trainers India PVT LTD” on “WEALTH MANAGEMENT MODULE”.
Attended workshop on “Lean Manufacturing” in Anna university, CEG campus.
Board Member of Management club "YUKTHI" and coordinated various events.
Attended “Personality development program” conducted by Rexona (Hindusthan unilever limited).
Member of Madras Management Association.
Was a Member of “THE HINDU EPLUS CLUB” in my under-graduation.
Won in Imperiso competition in Gravitas 2014-2015. Skill Set
Package Known : MS office
Operating system : Windows OS
Software known : SPSS
Communication Skills
Team player and Adaptability to change
Marketing Management (Online Marketing)
Total Quality Management
Market Research and analysis
Competitor Analysis
Language Known : English and Tamil.
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