Social Media Marketing

Jerel Marshall

*************@*****.***

**** **** ***** ******

Atlanta, GA 30351

Cell Phone: 404-***-****

Summary:

Experienced writer and editor with agency, online publication and freelance experience. Well-versed in building and managing successful content marketing strategies. Proficient with HTML, MS Office, Google office tools, and an extensive list of Content Management Systems. Team oriented, self-starter with a passion for new challenges.

Work Experience:

Freelance Atlanta, GA June 2012 – Present

SEO Consultant/Content Creator

Past Clients: Lucas Group, Walmart, First Data, Georgia Power, Americasmart, FeatureSpace, Emory University, ONE MusicFest

Arthritis Foundation Atlanta, GA April 2019 – April 2020

Search Marketing Strategist/Content Migration Specialist

·Employed search marketing tactics to increase visibility and engagement (social media, email subscription, donations) with content on Arthritis Foundation web properties.

·Managed web properties that generated nearly 3 million pageviews per month

·Increased blog traffic by 9 percent

·Collected and analyzed Web metrics, such as page views, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, etc.

·Identified appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns and created analytics reporting decks

·Executed online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns

·Managed key elements of web migration process for legacy site composed of over 2,000 pages.

Startup Development Institute Atlanta, GA Feb 2017 – March 2019

Director of Content Marketing

Created email campaigns website copy, blog posts, social media content, and printed marketing materials while handling day-to-day communication with a range of start-up clients

·Crafted the voice of clients on marketing and promotional communications

·Wrote and edit blog posts, email campaigns, ad copy, press releases and more

·Oversaw the production of social media posts for several platforms

·Provided SEO audits and strategies to increase website reach

·Created content for targeted social media campaigns

Georgia State University

Entrepreneurship & Innovation Institute Atlanta, GA August 2016 – May 2017

Creative Media Specialist

Created website copy, blog posts, social media content, and printed marketing materials to promote the Entrepreneurship & Innovation Institute.

·Crafted the voice of ENI on marketing and promotional communications

·Executed event promotion strategy that resulted in 50 % increase in attendance

·Wrote, edited and published emails and blogs using Salesforce and WordPress

·Developed promotional strategies and plans using analytics and market research

·Designed images/wrote copy for fliers and social media posts

·Trained and managed staff of student assistants

A3C Festival & Conference Atlanta, GA January 2015 – November 2017

Managing Editor (blog.A3Cfestival.com)

·Executed editorial strategy that accounts for roughly $2 million in ticket sales per year

·Wrote over 60 posts covering a range of music and art topics

·Edited, web optimized and published the work of staff writers using Hubspot

·Hosted panels and live interviews

CoStar Group Atlanta, GA October 2013 – August 2015

Digital Sherpa

Content Manger - Content Optimization Specialist

·Created the content marketing strategy for 100+ clients in a range of industries while managing a staff of 17 writers and editors.

·Used Google Web Tools to strategize and improve blog results

·Oversaw the production and optimization of 600+ blog posts per month

·Created email campaigns using Constant Contact

Georgia State University Atlanta, GA October 2010 – January 2013

Honors College

Support Specialist - Student Assistant

·Edited website using RedDot and HTML coding

·Wrote and edited content for donor letters, press releases, and other disseminated materials

·Produced written and video content for website and social networks

·Created content that helped double social media reach

HoopsAddict.com Atlanta, GA August 2010 – May 2013

NBA Reporter

·Produced over 150 posts with in depth analysis of the NBA

·Represented site as a credentialed member of Atlanta Hawks Media

·Obtained exclusive video and audio content

·Created new posts using WordPress

Education:

Georgia State University Atlanta, GA 30313

Bachelor of Arts - Journalism Fall 2012

·Dean’s List

·Member of the GSU Honors College

·Sports Editor - The Signal - Student Newspaper

·Sports & Communications intern

Extracurricular Activities:

·Through charitable events directly responsible for over $6,500 in charitable donations over 3 years

·StartupDevelopmentInstitute was directly responsible for sending at least one individual through two semesters of college in a third world country.

·Avid basketball fan and pick up game player, Writer, Volunteer, and Freelance Music Sync Agent

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