Market Research
Resume:
Ashwani Kumar ************@*****.***
https://www.linkedin.com/in/a
shwani-kumar-35b41a175/
EDUCATION
Courses Institute Board/
University
Score Year
PGDM Praxis Business School AICTE 4.82/8 2020
B.Com (Hons.) in
Accountancy
St. Xavier’s College Ranchi
University
7.12 2018
Commerce Surendranath Centenary
School
CBSE 63.2% 2015
General Naman Vidya CBSE 79.8% 2013
SUMMER INTERNSHIP
Retail Branch Banking - Intern, HDFC Bank
Project Title:- Digital Banking
Role:
Performed primary and secondary research to study the consumer banking behaviour in terms usage of digital banking services
Responsibilities:
● Upgrading walk-in customers to digital banking services
● Solving customer issues related to digital banking
● Generating leads and acquiring new customers
PROJECTS
Analysis of loan taking behavior of customers in rural India - Advanced Market Research
● To understand the loan taking behavior from private banks in rural India
● Analyzed the demographics and psychographic data of loan takers using crosstabs
● Identified the most important attribute that derives overall satisfaction using factor analysis
● Carried out a psychographic segmentation using cluster analysis Market research for usage and purchase habits of soaps vs shower gel - Market Research
● Understanding the purchase habits of soap and shower gel
● To find the linkage between soaps and showergel
● Brand health reporting of Dove and Fiama Di Wills Tracking the brand performance of Parle Rusk - Marketing Management
● To study the brand health of Parle Rusk
● Conducted secondary research to understand the target group, positioning and repositioning of Parle Rusk
● Conducted primary research through questionnaire
● Analyzed the data to draw inferences on consumption of Rusk and measured the brand health of Parle Rusk
SKILLS
SPSS statistics
KNIME
Microsoft Office
Google Analytics
Google Ads
Facebook Ads Manager
CERTIFICATIONS
Diploma Course in Computer
Accounting & Taxation
St. Xaviers College
Digital Unlocked
Digital Marketing
The Climber
Webinar on Water Quality of
River Ganga
New Law College, Pune
EXTRA CURRICULAR
ACTIVITIES
Volunteer in social activities
Playing Badminton
Table Tennis
Volleyball
LANGUAGES
English & Hindi
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