Ashwani Kumar adf7zk@r.postjobfree.com

754-***-****

https://www.linkedin.com/in/a

shwani-kumar-35b41a175/

EDUCATION

Courses Institute Board/

University

Score Year

PGDM Praxis Business School AICTE 4.82/8 2020

B.Com (Hons.) in

Accountancy

St. Xavier’s College Ranchi

University

7.12 2018

Commerce Surendranath Centenary

School

CBSE 63.2% 2015

General Naman Vidya CBSE 79.8% 2013

SUMMER INTERNSHIP

Retail Branch Banking - Intern, HDFC Bank

Project Title:- Digital Banking

Role:

Performed primary and secondary research to study the consumer banking behaviour in terms usage of digital banking services

Responsibilities:

● Upgrading walk-in customers to digital banking services

● Solving customer issues related to digital banking

● Generating leads and acquiring new customers

PROJECTS

Analysis of loan taking behavior of customers in rural India - Advanced Market Research

● To understand the loan taking behavior from private banks in rural India

● Analyzed the demographics and psychographic data of loan takers using crosstabs

● Identified the most important attribute that derives overall satisfaction using factor analysis

● Carried out a psychographic segmentation using cluster analysis Market research for usage and purchase habits of soaps vs shower gel - Market Research

● Understanding the purchase habits of soap and shower gel

● To find the linkage between soaps and showergel

● Brand health reporting of Dove and Fiama Di Wills Tracking the brand performance of Parle Rusk - Marketing Management

● To study the brand health of Parle Rusk

● Conducted secondary research to understand the target group, positioning and repositioning of Parle Rusk

● Conducted primary research through questionnaire

● Analyzed the data to draw inferences on consumption of Rusk and measured the brand health of Parle Rusk

SKILLS

SPSS statistics

KNIME

Microsoft Office

Google Analytics

Google Ads

Facebook Ads Manager

CERTIFICATIONS

Diploma Course in Computer

Accounting & Taxation

St. Xaviers College

Digital Unlocked

Google

Digital Marketing

The Climber

Webinar on Water Quality of

River Ganga

New Law College, Pune

EXTRA CURRICULAR

ACTIVITIES

Volunteer in social activities

Playing Badminton

Table Tennis

Volleyball

LANGUAGES

English & Hindi

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