Social Media Marketing
Resume:
Campbell M. Henry
Current Address: **************@*****.***
Fox River Grove, IL 60021
EDUCATION
Indiana University, Kelley School of Business, Bloomington, IN Expected Graduation May 2023 Bachelor of Science in Business
Major: Marketing, Business Analytics GPA 3.66/4.00 Academic Honors:
• Direct Admit to the Kelley School of Business
• Lauren Brown Memorial Scholarship, Barrington Area Chamber of Commerce WORK EXPERIENCE
Anchor Media LLC, Remote 2020-Present
Social Media and Marketing Intern
• Leading force in influencer identification management for clients, resulting in the acquisition of valuable new partners across all campaigns
• Create partner bio slides for YouTube Kids and Google campaigns, giving clients an all-encompassing POV on influencer recommendations
• Conduct thorough competitive analysis on competitors to assist in the enhancement of client marketing strategies
• Develop robust campaign trackers in Google Sheets, utilizing analytics to draw conclusions about campaign success and engagement
• Collaborate with team in development of overall social media marketing strategies through case studies and competitive analysis
• Remain up to date on current events through daily news scans across all channels J. Crew, Deer Park IL 2020
Sales Associate
• Engaged with approximately 45 customers per shift, increasing customer satisfaction through a personalized selling experience and strong product knowledge
• Drove sales through strong selling skills and customer service, cross-selling products based on past purchases and preferences
• Facilitated the exceeding of sales goals and promoted customer loyalty through encouraging customers to open accounts with loyalty program
• Acted as point of contact for in-store and telephone inquiries and complaints, striving for quick resolution by providing quality customer service and utilizing strong problem-solving skills
• Performed operational tasks such as stocking, creating merchandise displays, pricing, and processing transactions Barrington Area Chamber of Commerce, Barrington IL 2018-2019 Marketing Intern / Assistant
• I began as a 2018 summer intern and was asked to extend the internship to a part-time job lasting through the school year. I completed marketing and promotional activities, gaining real-world business experience. I was later awarded the Lauren Brown Memorial Scholarship.
• Assisted in the planning of Uncork, an event with 900 participants to promote community networking
• Authored six business profiles that were featured in regional magazine to market local business on a regional basis, reaching an audience of over 20,000 households
• Participated in networking meetings to strengthen community relationships ACTIVITIES
Saturdays are for the Bees, Non-Profit Organization, Co-Founder
• Educate livestream viewers weekly about the operational keeping of a beehive through maintaining and managing our own two hives
• Create an environment in which bees can thrive, and raise awareness around the importance of honeybees and the benefits of beekeeping
• Donate revenue from merchandise sales, donations, and sponsorships to local organization Citizens for Conservation to support their efforts for a better environment
Hope’s In Intern Board
• Launched Hope’s In Academy Jr. in July 2020, a virtual summer camp that creates age-appropriate conversations surrounding social impact for young students to learn how to become humanitarian leaders
• Co-Chaired, led and mentored group of student interns, and created marketing materials for Hope’s In Style Fashion Show 2019, resulting in successful event raising over $87,000 to support building homes and running medical clinics in Guatemala City
• Assisted in event marketing and planning and served as a stylist for the 2018 Hope’s In Style Fashion Show, attracting an attendance of 300 and raising $61,000 to support building homes and running medical clinics in Guatemala City
• Co-created Tea with Me event, leading the development and execution of the marketing plan, strengthening collaboration and leadership skills
• Awarded Humanitarian of the Year Award, 2019
JourneyCare Hospice Youth Advisory Board, JourneyCare, Barrington IL
• Spoke on a panel to non-profit executives at ICOVA (Illinois Conference on Volunteer Administration), encouraging the creation of opportunities for youth volunteerism and involvement in their companies
• Assumed a leadership role in fundraising and communications/marketing efforts
• Planned, advertised, and executed Movie and a Cause event to raise funds for Camp Courage, a summer camp for children grieving the loss of a loved one
• Managed auction at Ruby Gala event, raising over $370,000
• Facilitated activities and entertainment at the Duck Races, raising $21,000, as well as at the Pediatric Holiday Party which hosted over 50 families with pediatric patients
ADDITIONAL SKILLS
• Microsoft Office, specifically Excel and Access
• G Suite
• Proficient in Adobe Photoshop and Adobe Lightroom
• Verbal and written communication
• Social media
• Creativity
• Leadership
• Intermediate French proficiency
Contact this candidate