Brand Management
Resume:
SKILLS
Languages
Southern Sotho - Fluent
English – Fluent
Afrikaans – Elementary
Xhosa – Elementary
Driving Licence
Code B
IT
Experienced in microsoft office.
Communication
Well spoken, confident and productive individually and in groups.
Marketing
Market and competitive analysis
Brand storytelling and development
Creatively and innovativel thinking
Budget management
Time and project management
Effecient with the PO system invoicing
Sales
Interact and to sell merchandise to customers.
Attention to detail with clients.
Business and customer awareness.
CONTACT DETAILS
Mobile: 071*******
Address: 7 Boom Bend, Bloubergsands, Cape Town
Email: *************@*****.***
TSHEGOFATSO DINEO
SELEBALO
EXPERIENCE
Edward Snell - Wine & Spirit Merchant
Brand Manager responsible for Jose Cuervo Tequila, Bushmills Whiskey, 1800 Tequila, Stroh Rum and Woodstock Gin broad marketing activities. Worked closely with Global Brand Principles on local market specific campaigns.
Completed communications strategy with strategic input on digital, social, Print and new media platforms.
Market analysis, opportunity identification and brand strategy using Nielsen & IRI Analysis.
Identify segments with the On Trade and retail markets and develop marketing strategies, improving profitability.
Monitor the implementation of market strategies.
Prepare an annual promotional calendar.
Cycle & Quarterly Business Planning.
Work with the sales and marketing teams to deliver promotional events. Complete brand plans for all major brands within the Spirits category. Represent the company at trade events and other public appearances. Marketing mix activities - Consumer Segmentation, Typologies & Demand Moments development.
Worked on the development of Woodstock Gin rebranding. Excellent execution of the Jose Cuervo Seize the City campaign (Cape Town
& Johannesburg).
Successful Implementation of Bushmills Whiskey Out of Home national campaign.
Scoop Makhatini & 1800 Tequila Launch Collaboration (Social influencer campaign).
Development and successful re-launch of Woodstock Gin. Achievements
Brand Manager April 2019 - March 2020
University of Cape Town
Corporate communication
Marketing
Integrated marketing communication
Electronic marketing
Majors:
Post Graduate Diploma: Business Communication 2018 - 2018 Stellenbosch University
BSc Molecular Biology and Biotechnology 2011 - 2017 PREVIOUS EDUCATION
University of Cape Town
Corporate communication
Marketing
Integrated marketing communication
Electronic marketing
Majors:
Post Graduate Diploma: Business Communication 2018 - 2018 Stellenbosch University
BSc Molecular Biology and Biotechnology 2011 - 2017 PREVIOUS EDUCATION
Genetics
Microbiology
Majors:
TSHEGOFATSO DINEO
SELEBALO
REFERENCES
Kellee Hodges
Edward Snell - Portfolio manager
Aimee Baard
Petit Love - Manager
Dr Clint Rhode
MBB - Head of Lab
Dr Paul Hill
IPB - Head of Lab
Operations associate March 2017 – March 2019
Forecast and identified customer preferences and trends. Evaluated supplier options according to prices, quality, value as well as determining the best choices.
Create reports on sales, budgets, and customer satisfaction. Deep dive into new product research and check the quality and popularity of products already in store.
Collaborating with curating visual & Written content for social media. Contribution with proofing written materials for style and grammar (for blogs & general online copy).
Support the marketing team in daily administrative tasks. Ensure that product is manufactured in a correct, cost effect and timely manner in alignment with specifications and quality requirements. Researching new technologies and alternatives methods of in and out of store efficiency.
Contributing towards the achievement of the company’s strategic and operational objectives.
Balanced excellent customer service with reliability and completing various store upkeep responsibilities.
Collaboration with reputable Local suppliers such as: Hertex, Rupert and Rosie, Shoe Shoes and Candy Floss Clouds.
Product
Brand, Marketing & PR
Systems and Operations
Commercial
Petit Love - Baby boutique
Laboratory Assistant March 2015 - October 2015
Scientific methods including DNA extraction, Gel electrophoresis, PCR, Plating. Handle and process alaboratory specimens, adhering to laboratory procedures to ensure specimen integrity.
Molecular Breeding and Biodiversity (MBB) University of Stellenbosch Laboratory Assistant March 2014 - October 2014
Performed various administrative duties, including data entry and document preparation.
Collected, analysed and reported data results to the biology group. Institute of Plant Biotechnology (IPB) University of Stellenbosch
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