Digital Marketing Manager

HALEY LIEBERMAN

MARKETING AND MANAGEMENT

*******@*****.*** 847-***-**** Chicago

https://www.linkedin.com/in/haleylieberman/

PROFESSIONAL SUMMARY

Driven recent graduate in the search for a full-time position. Proven leader of Marketing and Management in the Public Health sector, offering expertise in developing successful strategies that aid in growth. Effectively managed multi-product lines of business, essentially leading to a 25% increase in sales. Known for exceptional organizational and communicative skills, as well as years of experience in Customer Relationship Management.

EDUCATION

CONTACT TRACER PARAPROFESSIONAL

Oakton Community College, Des Plaines, IL Graduated in 2020 4.0 GPA Certified Contact Tracer Paraprofessional

BACHELOR OF SCIENCE

University of Barcelona, Barcelona, Spain Graduated in 2018 4.0 GPA BACHELOR OF SCIENCE

Indiana University, Bloomington Graduated in 2019 3.5 GPA EXPERIENCE

MARKETING AND GROWTH STRATEGIST

May 2019 - present Cutting Edge Connect, Inc., Libertyville, IL

- Contributed to positive customer satisfaction rating by providing consistent and clear information for a start-up business - Applicant Advantage

- Created unique marketing plans to assist in the front-end marketing requirements for the business to succeed

-Worked on a project to project basis which required a dynamic and creative work ethic SPORTS MARKETING INTERN

May 2018 - Aug 2018 Northwestern University Athletics, Evanston, IL

- Developed insights on digital marketing campaigns to examine performance synonymously with organizational goals to more effectively attract fans to Northwestern University Athletic events

- Enhanced the perception of Northwestern University’s ‘Kid’s Club’ through the implementation of unique marketing tactics directly aligned with the target market and generated a 25% increase in attendance

- Incorporated Google My Business to provide ease and efficiency for fans to locate specific sporting events on campus by using the Google Maps Navigation System

- Assisted in building the foundation of life-long loyalty to Northwestern University Athletics by playing the role of the mascot, Willie the Wildcat, through animated and positive interactions

- Only intern promoted to Registration Manager for Northwestern's Annual 5K MARKETING AND SALES FREELANCER

May 2019 - Aug 2019 Northwestern University Athletics, Evanston, IL

- Worked the NCAA Women’s Softball and Lacrosse tournaments held in Evanston

- Managed the video board for the Women’s Lacrosse Team which required my undivided attention during the game in order to translate outstanding plays onto the board for fans

- Sold NCAA merchandise for the Women’s Softball game and achieved the highest number of sales in proportion to the amount of inventory left

PROJECTS

REGISTRATION MANAGER - "HOW TO" LIST

Through my hard work and dedication to my internship at Northwestern, I was the only intern, out of 5, to earn the Registration Manager role for their most popular event, Run for Walk 5K. One of my responsibilities included creating a "how-to" for the registration process for people that have never seen the program before but have to figure it out through reading what I created. CUTTING EDGE CONNECT NEWSLETTER

Creation of an easy-to-read, aesthetically pleasing newsletter that merges their "new look" with up to date information. RE-OPENING OF WELSH-RYAN ARENA

Creation of an effective marketing plan for the re-opening of Northwestern's Welsh-Ryan Arena. Came up with the idea to put a time- lapse camera in the gym so that the season ticket holders can get an exclusive look at the build up of the new arena. GOOGLE MY BUSINESS FOR NORTHWESTERN ATHLETICS

Incorporated Google My Business into Northwestern's athletic department. Process consisted of the application process for approval and final step of publishing the destination on Google Maps. I did this to further enhance the fan's game-day experience, making it simple for them to find the parking lot or field they must go to through typing it in on Google Maps.

SKILLS

COMMUNICATION CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ORGANIZED MOTIVATION AND DRIVE PERSONABLE INNOVATIVE AND SKILLED IN CREATIVE THINKING ABILITY TO WORK COLLABORATIVELY

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